Over a decade of experience in content creation, training/instructional design, and management.Experienced across regulated industries including transportation, corrections (probation side), finance, and education. Track record of accessibly communicating technical information to diverse audiences.Digital native with a history of quickly and accurately picking up new technologies, including proprietary software.Adobe (Acrobat, Captivate, InDesign, Photoshop) • Adult Learning (ADDIE, ARCS, ASSURE, TPACK) • AI (360Learning, ChatGPT, Gemini, Perplexity) • Ahrefs • Articulate 360 • Assessment Design • Canva • Canvas • Content Design + Strategy • Content Review + Editing • Drupal • Edtech • E-Learning Development • Figma • Google Workspace (Docs, Forms, Sheets, Slides) • h5p • HTML • Instructional Design • Markdown • Microsoft 365 (Excel, PowerPoint, Teams, Word) • Program Design • Project Management • Rapid Prototyping • SEMRush • Snagit • Storytelling • Technical Training • WordPress • Zoom
Independent Consultant
-
Content Editor And E-Learning DesignerIndependent ConsultantChicago, Il, Us
-
Content Editor & E-Learning DesignerIndependent Consultant Dec 2011 - PresentGreater Chicago Area• Become a functional expert in each client’s brand, target audience, and objectives, synthesizing information across systems and touch points.• Plan, design, and deliver e-learning solutions such as user manuals, quick start guides, and other complex, technical content including visual and graphical elements.• Tell stories with data, using analytics and productivity tools to generate reports, analyze trends, and identify opportunities.• Train and coach contractors at varying experience levels, cultivating a collaborative environment and facilitating skill development, leading to a 60% increase in contractor retention and improvements in project completion speed and accuracy.• Apply domain knowledge, keyword/content gap analysis to propose and produce new content libraries; ex., proposed new public content library for an education client that captured 39% search visibility, including location-specific featured snippets, for theme.
-
Associate EditorProject 8 Labs Educational Consultants Dec 2010 - PresentSeattle, Washington, United States• Deliver training and coaching to onboard and coach team contributors, identifying objectives, skills gaps, available resources, and project/portfolio goals to generate learning solutions.• Author user education content and SEO strategies to successfully defend competitive rankings of a portfolio of 8 career and education websites in a rapidly evolving web environment.• Use iterative thinking to collaborate with internal and external stakeholders in cross-functional teams to plan, create, edit, and launch content using an iterative and process-based approach, managing 2–6 contractors based on project and workflow.• Project manager for building custom CRM for SEO outreach. Identified product requirements and specs, outlined process maps, user story, data trees, and matching logic, performed functionality testing. Project reduced research time by 50%/average 25 contractor hours per month.
-
Investor Relations SupervisorInland Real Estate Investment Corporation Sep 2006 - Dec 2011Oak Brook, Illinois, United States• Responsible for training compliance team of 4 direct reports, 2 indirect reports, and 12-seat customer service team individually and in small groups on critical business systems and processes, including applications, workflows, document libraries, and procedures; recognized for identifying the need for and establishing a training library and documented process which lasted beyond tenure.• Project manager working with in-house and external executive teams to establish implementation plans, project schedules, compliance and customer service processes and procedures, and training materials to move investment offering totaling over 533 million shares/$5 billion under management between transfer agents.
Laura Mcpherson Skills
Laura Mcpherson Education Details
-
Creative Writing -
Instructional Design And Technology -
Career & Technical Education And History -
British CouncilTeaching Grammar -
Conversational French
Frequently Asked Questions about Laura Mcpherson
What company does Laura Mcpherson work for?
Laura Mcpherson works for Independent Consultant
What is Laura Mcpherson's role at the current company?
Laura Mcpherson's current role is Content Editor and E-Learning Designer.
What schools did Laura Mcpherson attend?
Laura Mcpherson attended University Of New Orleans, University Of Miami, University Of California, Berkeley, Eastern New Mexico University, British Council, University Of Toronto School Of Continuing Studies.
What are some of Laura Mcpherson's interests?
Laura Mcpherson has interest in Science And Technology, Education, Arts And Culture, Economic Empowerment.
What skills is Laura Mcpherson known for?
Laura Mcpherson has skills like Editing, Proofreading, Web Content, Freelance Writing, Creative Writing, Editorial, Blogging, Copy Editing, Content Development, Copywriting, Social Media, Content Writing.
Not the Laura Mcpherson you were looking for?
-
2hotmail.com, aol.com2 +171370XXXXX
-
Laura McPherson
Identity & Access Management Professional | Expertise In Pam, It Auditing, Internal Controls, And Regulatory Compliance| In-Depth Knowledge Of Least Privilege And Risk Assessments | Cybersecurity AdvisorBear, De -
Laura McPherson
Los Angeles, Ca -
1fiu.edu -
2gmail.com, elsevier.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial