Laura Mcpherson Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

• Become a functional expert in each client’s brand, target audience, and objectives, synthesizing information across systems and touch points.• Plan, design, and deliver e-learning solutions such as user manuals, quick start guides, and other complex, technical content including visual and graphical elements.• Tell stories with data, using analytics and productivity tools to generate reports, analyze trends, and identify opportunities.• Train and coach contractors at varying experience levels, cultivating a collaborative environment and facilitating skill development, leading to a 60% increase in contractor retention and improvements in project completion speed and accuracy.• Apply domain knowledge, keyword/content gap analysis to propose and produce new content libraries; ex., proposed new public content library for an education client that captured 39% search visibility, including location-specific featured snippets, for theme.

Seattle, Washington, United States

• Deliver training and coaching to onboard and coach team contributors, identifying objectives, skills gaps, available resources, and project/portfolio goals to generate learning solutions.• Author user education content and SEO strategies to successfully defend competitive rankings of a portfolio of 8 career and education websites in a rapidly evolving web environment.• Use iterative thinking to collaborate with internal and external stakeholders in cross-functional teams to plan, create, edit, and launch content using an iterative and process-based approach, managing 2–6 contractors based on project and workflow.• Project manager for building custom CRM for SEO outreach. Identified product requirements and specs, outlined process maps, user story, data trees, and matching logic, performed functionality testing. Project reduced research time by 50%/average 25 contractor hours per month.

Oak Brook, Illinois, United States

• Responsible for training compliance team of 4 direct reports, 2 indirect reports, and 12-seat customer service team individually and in small groups on critical business systems and processes, including applications, workflows, document libraries, and procedures; recognized for identifying the need for and establishing a training library and documented process which lasted beyond tenure.• Project manager working with in-house and external executive teams to establish implementation plans, project schedules, compliance and customer service processes and procedures, and training materials to move investment offering totaling over 533 million shares/$5 billion under management between transfer agents.

Master Of Fine Arts, Creative Writing

Post-Baccalaureate Certificate, Instructional Design And Technology

Post-Baccalaureate Certificate, Writing

Bachelor Of Arts - Ba, Magna Cum Laude, Career & Technical Education And History

Certificate, Teaching Grammar

Certificate, Conversational French