Managing Producer
Current• Managed and produced ongoing, multi-platform on-air programming, marketing, and fundraising content from strategy, public relations and activation to delivery. • Developed strategy and activation plan for programming and marketing initiatives.• Managed team of multi-media producers, videographers, editors for marketing and content initiatives• Developed, wrote and activated various programming content, fundraising and marketing initiatives for key station-wide campaigns – including for corporate and community partners.• Managed and oversaw analytics and ratings reporting for TV 8 (HPM/PBS), News 88.7 (NPR) and digital/social media platforms and identified performance trends and optimized programming and marketing strategy in on-air, digital, social and email.• Oversaw digital fundraising and marketing strategy, activation and delivery that saw a 15% increase in digital fundraising.• Increased philanthropic fundraising by 20% through produced multi-media marketing testimonials, messaging and email.• Managed and produced 8-10 upscale annual donor events with industry leaders, journalists, and hosts, resulting in memorable event experiences.• Strong budget management and oversight experience often came in at or under budget. • Represented the station at conferences and community events.
