Creative Services Manager
Current• Award-winning ghost writer who uses content strategy and research to produce provocative, thought-leadership materials.• Well-versed in content marketing outreach and SEO best practices. Ability to produce content marketing campaigns that include blogs, white papers, website copy, newsletters and case studies for clients in virtually every industry. • Strong multitasker who can produce a high volume of work in a fast-paced, deadline-driven, creative environment. Excellent storytelling, analytical, research, interviewing and copy-editing skills. • Write and edit lifestyle articles on a variety of subjects to be used by newspapers across the country, including many top 100s such as the LA Times.• Craft social media strategy and conduct outreach via Twitter, LinkedIn and Facebook. • Serve as managing editor leading the media writing team and a network of freelancers.• Collaborate in a team environment of account managers, content strategists, copy editors and designers to ensure client elation. Possesses exceptional interpersonal and client interaction skills.• Coach clients and mentor less-seasoned writers on best practices for successful multi-channel marketing campaigns. • Promoted five times during tenure at ARAnet. The first time after three years to focus on digital writing and outreach for the company's CPC branch, Adfusion. The second time after five years to senior content editor for Brandpoint, which increased management responsibilities and assignments from more complex clients. In 2016, took on deputy managing editor duties to assist managing editor with workflows, training and strategy. In 2021, promoted to managing editor of the media practice. In 2023 promoted to Creative Services Manager to lead the entire creative services team for the content promotion division.
