Laura (Manley) Sullivan Email & Phone Number

Overland Park, KS

• Positioned the American Heart Association as the premier cardiovascular health organization by serving as communications consultant with internal and external partners
• Localized and implemented media activities to support national educational campaigns and science news stories generating nearly 70 million media impressions annualy.
• Negotiated and secured media sponsorships yielding an increase over the previous year of nearly 15 percent.

• Clients: Kraft Foods (Oscar Mayer Wienermobile, DiGiorno Pizza, Diabetes), National Pork Board, National Milk Mustache got milk? campaign, Angel Soft
• Developed, forecasted and managed program budgets (agency fee and out-of-pocket costs) exceeding $2M including a plan for future growth through alternate channel opportunities, promotions and improved brand messaging
• Functioned as primary client liaison; lead client meetings; provided tactical and strategic client counsel
• Managed teams of up to five, overseeing client relations, media planning and event execution
• Executed nationwide media relations effort for 75-city “Milk Mustache” mobile tour, resulting in more than 210 M media impressions
• Acted as media relations strategist (celebrity/professional spokesperson recruitment/training, press material development, national press events, etc.) and secured top media placements including ESPN’s “The Pulse,” USA.

• Spearheaded objectives, strategies and tactics for targeted consumer education and marketing programs
• Developed current offline promotion planning and production techniques as well as online communications for got milk?
• Troubleshot with key clients and vendors, effectively communicating and resolving problems and concerns quickly
• Created and implemented concepts and coordinated legal counsel and financial responsibilities for sweepstakes, contests and games

• Composed pitch letters, memos, press kit materials and releases; developed and managed client Web sites
• Consistently exceeded media goals by an average of 25 percent through pitching, coordinating interviews and serving as media spokesperson for the got milk? Great American Weight Loss Challenge 75-city grassroots tour
• Recipient of Weber Shandwick “Bulldog” award for outstanding pitching and media placements including Orlando Sentinel, Teen People and Scholastic News Online
• Interviewed, mentored and conducted performance reviews for new employees and interns

B.S. In Journalism, Strategic Communications

Activities and Societies: Chi Omega

Bachelor Of Science (B.S.), Minor In Sociology