Laura (Manley) Sullivan Email & Phone Number

Overland Park, Ks

• Positioned the American Heart Association as the premier cardiovascular health organization by serving as communications consultant with internal and external partners• Localized and implemented media activities to support national educational campaigns and science news stories generating nearly 70 million media impressions annualy. • Negotiated and secured media sponsorships yielding an increase over the previous year of nearly 15 percent.

Clients: Kraft Foods (Oscar Mayer Wienermobile, DiGiorno Pizza, Diabetes), National Pork Board, National Milk Mustache got milk? campaign, Angel Soft• Developed, forecasted and managed program budgets (agency fee and out-of-pocket costs) exceeding $2M including a plan for future growth through alternate channel opportunities, promotions and improved brand messaging• Functioned as primary client liaison; lead client meetings; provided tactical and strategic client counsel • Managed teams of up to five, overseeing client relations, media planning and event execution• Executed nationwide media relations effort for 75-city “Milk Mustache” mobile tour, resulting in more than 210 M media impressions • Acted as media relations strategist (celebrity/professional spokesperson recruitment/training, press material development, national press events, etc.) and secured top media placements including ESPN’s “The Pulse,” USA Today, Chicago Tribune, Newsday and Washington Post

• Spearheaded objectives, strategies and tactics for targeted consumer education and marketing programs• Developed current offline promotion planning and production techniques as well as online communications for got milk? • Troubleshot with key clients and vendors, effectively communicating and resolving problems and concerns quickly• Created and implemented concepts and coordinated legal counsel and financial responsibilities for sweepstakes, contests and games

• Composed pitch letters, memos, press kit materials and releases; developed and managed client Web sites• Consistently exceeded media goals by an average of 25 percent through pitching, coordinating interviews and serving as media spokesperson for the got milk? Great American Weight Loss Challenge 75-city grassroots tour • Recipient of Weber Shandwick “Bulldog” award for outstanding pitching and media placements including Orlando Sentinel, Teen People and Scholastic News Online• Interviewed, mentored and conducted performance reviews for new employees and interns

B.S. In Journalism, Strategic Communications

Activities and Societies: Chi Omega

Bachelor Of Science (B.S.), Minor In Sociology