Aligning needs with La Plaza's solutions, ensuring that each proposal adds strategic value to each client's business and to our own.

Guiding curious minds in consumer exploration, market research and the creation of innovative products for the Comercial and Marketing Administration career.Chair in:Practice of Market ResearchPractice of Consumer CharacterizationInnovation and Product Development

Led initiatives that drove the growth of marketing efforts, with achievements including:• Establishing the marketing department for the company.• Implementing standardized metrics for tracking and continuous improvement, facilitating informed decision-making.• Achieved a 15% increase in online sales through digital campaigns.• Executed brand activations in both online and offline environments, resulting in increased brand recognition and a positive impact on sales.• Developed guidelines that led to a 20% increase in click-through rates and website traffic.• Comprehensive oversight of brand activities, both online and offline, based on user research.

Identified and addressed critical friction points in the online purchasing process, resulting in an initial 20% increase in e-commerce sales through user experience improvements and SEO optimization.

Brand building, planning and support in the go to market strategy.

Previosly neuvoo, formation of the Customer Experience team for the entire platform around the world, identifying opportunities to improve the user and customer experience, achieving:-Deployment of service using Zendesk, HubSpot and One Trust for 82 countries, achieving the success of the objectives proposed by period-Lead the B2B and B2C service team in their personal and professional development-Creation of strategy for the satisfaction of more than 12,000 monthly contacts-Creation and management (product owner) for the "Help Center", hand in hand with the technical team- Development of the B2B strategy for organic companies, managing to affiliate more than 101 companies, turning sales closing around USD 50,000 in 2022 from the bad experience , keeping more than 100,000 unique jobs to mitigate the content strategy

Leader and service agent for the brand prior to Talent.com where I perform the following functions:-Co-creation of solutions for the service with teams from different countries-Creation in SLA implementation-Attraction and recruitment of the service team-Brand positioning through the service-Market research

I developed service skills under pressure, time management, teamwork, assertive decision making, emotional intelligence, conflict resolution, communication skills, adaptability and quick learning.

Accompaniment to small companies in the digital opening

Participation in the business acceleration process

- Ideation of the loyalty plan- Support to the digital strategy- Support for the realization of lookbooks and events