Laura Marrin Lemar, Mba Email & Phone Number

Oyster Bay, Ny, Us

New York, New York, United States

New York, New York, United States

Farmingdale, Ny

Attained monthly online sales targets for direct business (beyerdynamic.com, Amazon 1P, 3P business, eBay, Walmart, Newegg.)

Drove qualified traffic to shop.usa.canon.com via paid search, programmatic, affiliate, and social.

Melville, Ny

Led communication of online store promotions, product launches, landing pages, and digital content.Managed external online marketing vendors (Paid Search and Display, Affiliate, Email, Social Commerce Partners, SEO and others) as well as internal partners (Product groups, Social Media, Sales, Creative) to generate profitable and successful marketing initiatives.Studied audience development to optimize messaging and build acquisition.Drove highly qualified traffic to the Canon Online Store through affiliate marketing, paid search and display, and social media. Planned and execute SEO and SEM strategies for e-commerce. Monitor campaign results, analyze metrics, optimize for ROI and revenue growth.Created and continually optimized search campaigns such as Google PLAs, Facebook Ads, and Remarketing to generate revenue.Actively sought out new areas of opportunity to drive new traffic to the site (e.g., Groupon.) Coordinated with product groups (Camera, Printer, Scanner) to create cohesive online store promotions. Reviewed industry trends, constantly make recommendations for improvement.Defined, refined, implemented and maintained the Canon Online Store eCommerce strategy, standards, best practices and functionality to create an exceptional customer experience. Prioritized and managed projects to timelines, budget, and available resources.

London, United Kingdom

Selected as one of four candidates for a Talent Exchange Program with Canon Europe. While abroad, my key objective was to monetize Canon Digital Services.Drove print sales through the existing Lifecake and Irista user base. Tested and iterated different strategies and promotions (with owned and paid media) to drive hdbook sales as well as other photo-merchandise sales both via web and mobile. Actively sought out and explored new ideas and opportunities. Tracked KPIs daily, dug into extensive data to understand the impact of each activity.Drove new user acquisition. Supported the team in driving paid media activities, mainly via social media and mobile advertising but also via new paid channels not yet explored. Helped optimize and test various messages. Worked closely with designers to create new visuals for effective advertising; liaise with specialized media agencies when needed.Supported both the Irista and Lifecake Marketing Managers in optimising messaging for search engines. Maintained brand standards and tone of voice, ensuring effective communication, with attention to detail and accuracy.Worked with the broader Canon Europe Marketing team to ensure constant strategic alignment.

Hoboken, Nj

Researched, developed and organized relevant keyword lists for lead generation campaigns to run on PPC search engines Google and Bing.Continually monitored and adjusted keyword bids to optimize positioning while staying within allowable cost-per-acquisition limits.Wrote compelling and relevant ad copy and improved performance through A/B testing.Effectively managed advertising budgets and lead volume coming from assigned channels.Improved traffic quality by adding negative keywords and blocking poor quality referring domains.Worked closely with editors, designers, and programmers to improve landing page performance.

Geneseo, Ny

Design, create and implement public relations campaigns to promote career development events and office services.

Geneseo, Ny

Geneseo, Ny

Interscholastic Tournament Coordinator with other colleges across the U.S.Tournament Director for home tournamentsDirector, Alumni RelationsManage all team and tournament fundsDelegate job responsibilitiesInitiate and lead community service, raised $300 for Adopt-a-Family; $75 for Breast Cancer Research Institute

Geneseo, Ny

Geneseo, Ny

Lake Placid, New York

Master Of Business Administration - Mba

Certificate, Digital Marketing, 4.0

E-Commerce: Managing, Building, and Developing Digital Sales Environments, Digital Analytics, Strategies for Digital Marketing, Mobile.

Ba In English Literature, Communication, Psychology

Activities and Societies: Geneseo Opportunities for Leadership Development, HEROS, The Lamron, Club Sports Association, OrchesisStudent.

Adv. Regents Diploma With Honors