Laura Beesley Email & Phone Number

Harrogate, Gb

United Kingdom

I currently lead Pact’s marketing and communications strategy and work cross-functionally to raise brand awareness, support income generation, and engage with key stakeholders across services, volunteering, fundraising, business development, and HR. In the past 12 months, I have project managed the redevelopment of Pact’s website, transformed our email marketing strategy and audience segmentation, and led successful integrated digital campaigns for income generation, events and key services.In this role, I also work closely with His Majesty's Prison & Probation Service (HMPPS) to support marketing and communications for the Prisoners Families' Helpline and website, a crucial service for families in touch with the justice system. Most recently, I have built relationships with journalists and acted as a spokesperson for the organisation to advocate for prison reform in the national media.

United Kingdom

United Kingdom

During my time in this role before my secondment to Head of Communications, I supported the digital strategy for the charity’s Safer Custody project to improve the way in which prisons communicate with prisoners’ families, stepped in to coordinate the marketing and hosting of the annual conference (online), supported the launch of a new service for justice-involved families in London, and worked with HMPPS to ensure timely communications to prisoners’ families at a difficult point in the development of the COVID-19 pandemic.

Harrogate, United Kingdom

Initially employed as Digital Projects Manager, I was promoted in April 2020 to Head of Digital. As DPM, I managed branding and web design projects from initial specification to completion, working with the sales, design and development teams to exceed client’s expectations.As Head of Digital, I focused on growing Kariba’s digital marketing service, partnering with small to medium sized organisations to plan and deliver digital strategies. This included:- line managing the Digital Marketing Executive and monitoring the wider team’s workload to deliver clients’ marketing strategies, including design and print, website design and development, content creation, email marketing, search engine marketing, conversion rate optimisation, online advertising, and paid and organic social media.- using a range of cloud-based software to measure, test and analyse website and campaign performance - attending regular strategy meetings with clients to report on progress and deliver actionable insights- researching and managing Kariba’s marketing technology stack, ensuring software was used effectively and efficiently - ensuring the profitability of retainer clients and working alongside the directors to grow the service- advising and project managing when needed on more complex website builds – particularly those requiring eCommerce integration or more intricate functionality

Knaresborough, United Kingdom

I joined PPSS Group to lead on marketing strategy and implementation across the company's five international body armour and protective clothing brands. This involved:- strategy and implementation of marketing and communications campaigns- day-to-day management of over 30 social media channels- content and design management of five brand websites and several external blog sites- copywriting and design work for catalogues and digital documents, working with external providers as needed- close attention to Google page rankings and SEO- arranging photography and videography as needed- building departmental communications and liaising closely with the Board of DirectorsDuring my time in post, I coordinated the global launch of the company’s newest brand, CutPRO and the successful redevelopment of the Cut-Tex PRO website. Unfortunately, the beginning of 2019 saw a change in business direction, and it was felt that an in-house marketing team was no longer required.

Harrogate, United Kingdom

In this role, I had direct responsibility for the day-to-day management of the Marketing Coordinator, leading on campaigns for membership growth, retention and events, including:- management of the marketing budget, ensuring optimum return on investment through effective price negotiations and product/service sourcing- liaising with key stakeholders to ensure timely, engaging and brand-consistent marketing and communications- raising the Association’s profile through press and media activity in print and online- management of the Association’s two websites, updating and creating content as required- analysis of all owned, earned and paid channels- managing and developing the Association’s social media platforms- responsibility for regular member communications, including newsletters, direct mail and email bulletins- copywriting and design work, liaising with external design and print suppliers when necessary- project management for events marketing campaigns, including the annual Residential Conference- management and development of PPC advertising campaigns through Google Ads (grant)- maximising the potential of the Association’s volunteer cohort and actively recruiting new volunteers

Boston Spa, United Kingdom

I supported the Marketing and Communications Manager across income generation, brand and reputation management, service marketing and communications, and internal and volunteer communications. This included:- assisting with the daily management and measurement of the charity’s digital channels & CRM- copywriting and working with outside agencies to produce collateral to support fundraising, service campaigns, and internal communications- sourcing, copywriting and project management of the supporter newsletter (distributed to 25,000 donors)- ad hoc graphic design to support internal and external communications and campaigns- conducting case studies and arranging photography and filming as needed (In 2016, I played a lead role in producing two successful short films about the hospice’s work across Yorkshire)- leading on marketing and communications plans for fundraising events, individual giving and legacy campaigns, and for raising awareness of services among families and professionals in the region.

Harrogate, United Kingdom

Harrogate, United Kingdom

Professional Diploma In Strategic Marketing (Digital), Merit

Master Of Arts, English Literary Studies, Distinction

Activities and Societies: Postgraduate Student Reps

Bachelor Of Arts (Ba Hons), Literature, First Class Honours

Activities and Societies: OU Poetry Society