Laura Mchugh Email & Phone Number

San Francisco, Ca, Us

Honolulu, Hawaii, Us

Consulted on the launch of a University of Hawaii technology startup focused on environmental water level monitoring. Oversaw research, competitive analysis, and user studies that influenced the produced roadmap. Developed and executed go-to-market and growth strategies for the TideCast app.

Sunnyvale, Ca, Us

Lead product marketing strategy and execution for Yahoo Mail's suite of global products.• Defined Yahoo Mail's unique value proposition, target audience, and competitive landscape to differentiate the product in the market.• Developed and executed marketing plans to launch new products, features, or services, including go-to-market strategies, pricing, and positioning.• Budget Management: Managed marketing budgets, including allocating resources to various marketing initiatives and tracking ROI.• Lead a team of product marketers, providing guidance, mentorship, and coaching to help them grow professionally and achieve their goals.• Communicated with stakeholders, including executives, partners and customers, to ensure alignment and buy-in on marketing strategies and initiatives.

Sunnyvale, Ca, Us

Owned product marketing for Yahoo Mail's iOS and Android apps, and premium subscription services.• Go-to-market strategy - product positioning, full funnel multi-channel marketing strategy and tactics• Conducted market research & competitive analysis, and gathered user feedback by developing and managing beta programs on iOS and Android.• Growth and user acquisition - paid media, email/CRM, ASO and SEO• Metrics and Analysis: Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize marketing strategies.

For fun outside of my "day job" I am a group exercise instructor and personal trainer at Krav Maga San Francisco, and Touchstone Climbing Gym at Great Western Power Co. in Oakland. I push my students to their limits while nurturing their personal needs and fitness goals.

Boston, Massachusetts, Us

As part of the consumer product team, I'm responsible for marketing Lookout's iOS and Android apps across our audience of 100M+ devices worldwide. Responsibilities include:• Research: market research, user insights, competitive analysis• Beta programs & product testing• Product value propositioning & messaging • SWOT analysis• Pricing and packaging• Go-to-market strategy• Project management• KPIs: User acquisition, retention, engagement, conversion• Lifecycle marketing: email & push notifications• International markets: EMEA, APAC, & the Americas

At Weather Underground (part of The Weather Company), I am wholly responsible for all go-to-market strategy for consumer-facing mobile and web products, as well as all brand campaigns. I market a portfolio of 3 universal iOS apps (including one for Apple Watch), as well as 3 Android apps with millions of monthly uniques (and growing!). I work closely with the product and engineering teams to solve user experience problems and drive engagement, and with the design and UI teams to build brand campaigns and drive awareness.Specialties:-ASO: App Store Optimization including keyword analysis and A/B testing screenshots and copy-UI/UX: answer critical product and brand questions through conducting surveys and user interviews, then distilling the results into actionable insights-User acquisition: drive installs, pageviews, and engagement across mobile apps, mobile web, and big web through both paid and organic channels-SEO/SEM-Product A/B testing and analytics-Product promotion-Copywriting-Brand marketing-Social media strategy

San Francisco, California, Us

-Website management: managed migration to content management system, Drupal; add new pages, update/edit copy, monitor traffic via Google Analytics; project manage engineers-Lead generation: drive leads through the website, events, and media buys; monitor and field them; track ROI-Media Planning/Buying: strategize when to buy media to capitalize off product launches, events, and other initiatives-Events: planning, execution, and lead generation; manage budget and negotiate contracts with event organizers; develop content for keynotes delivered by our CEO or President; build materials for events (1-sheets, giveaways, etc)-Research and Insights reporting: mine internal data and surveys distributed to over 2,000 users within the wireless/mobile network; process data and compile stats into a publicly-distributed quarterly report, infographics, or internal sales decks and 1-sheets; grew distribution from 480 to over 1300 in 2 quarters.-Creative briefing: use data/statistics to build out infographics and sales materials; direct graphic designer to execute on ideas-PR: managed team from Edelman to coordinate our PR efforts with product launches, announcements, events, releasing Insights Reports, and other initiatives.

Develop new business and manage current accounts through sales and customer serviceCreate and employ marketing materials for the company, including brochures, website content, and social mediaBuild the wine brands in Copa Fina's portfolio by writing the content of the bottle labels and brochures, and through events and PRTrain servers and staff members at current accounts to help develop an understanding of the wines/portfolio and thus promote salesCompleted the Level I Sommelier exam through the Court of the Master Sommeliers

Blazing Saddles is a premier bicycle rental and tour company with seven offices in San Francisco.Provided superior customer service and build client relationships, in person and over the phoneCreated and maintain an online presence for the company using social media like Facebook, MySpace, and TwitterAccounting and administrative duties

Los Angeles, Ca, Us

Media Arts Lab is the division of Chiat\Day advertising agency responsible for marketing and advertising for Apple.Researched and analyzed topics for the weekly Media Arts Mondays newsletter distributed by the planning team to the worldwide network of 13,000 subscribersAuthored and edited content of the newsletters, and compose the layout using InDesignAnalyzed and drafted marketing case studies relevant to clientsDeveloped and co-authored a "Recession Marketing Guide" pamphlet distributed to the strategy and creative departments

Student-driven academic journal that annually publishes select submissions relevant to topics in film, television, internet, video games, and other forms of mediaLed a team of staff members in the copy-editing and selection processesWrote articles for quarterly news letters distributed in the Film Department

Washington, District Of Columbia, Us

The US Peace Corps Headquarters in Washington DC is responsible for recruiting and organizing volunteers to travel abroad to promote business development, health, and ICT development along with other specialized projects.Planned the Peace Corps' 50th Anniversary nationwide eventDeveloped grants to large international companies through Peace Corps' Office of Private Sector InitiativesOrganized ICT conferences, compiled data charts, and communicated with invitees (African Ministers of Technology, UN officials, and White House representatives).

Ba, Film And Media Studies

Education record

Education record