Laura Mccormick Email & Phone Number

Minneapolis, Minnesota, United States

• Business Strategy
• Work with businesses to define business requirements & stakeholder requirements
• Work with internal team & businesses to create functional and non-functional requirements
• Determine business/feature goals & KPM’s for new features
• Develop workflows to achieve client business objectives
• Document detailed functionality requirements including design limitations

Greater Minneapolis-St. Paul Area

• Created and edited copy for company site
• Wrote, edited, and distributed critical security communication to all marketing and technology clients
• Created the monthly company newsletter including content creation, interviewing, copywriting and distribution
• Collected and analyzed data on ideal customer demographics, preferences, needs, and buying habits to identify the most effective outlets and message
• Helped determine the messaging strategy for the 2015 marketing plan… Show more
• Helped determine the messaging strategy for the 2015 marketing plan including audience, tone, outlets, keywords, meta data, and content hierarchy

Blaine, MN

• As Operations Manager for the Marketing Department, my responsibilities were widespread, ranging from project management to procedure optimization, and from department budget management to content insertion on client.
• Audited and updated project management and operational processes to streamline activities and allow for more productive and billable time
• Audited and updated… Show more As Operations Manager for the Marketing Department, my responsibilities were widespread, ranging from project management to procedure optimization, and from department budget management.
• Audited and updated product/solution pricing structures in order to optimize profit margins
• Audited contracts to verify billables resulting in $1000’s of additional revenue per month
• Improved ‘scope of work’ contract definitions in order to prevent contract and work order ambiguities

Minneapolis, MN

Responsible for Project Management and Quality ControlManaged the workloads of seven creative staff employees and all internsDeveloped integrated timelines for all projects which increased the productivity of resources by assisting in time managementOversaw the progress of projects and held team members accountable to project milestones and.

Processed incoming invoicesManaged the tape and digital librariesRelayed incoming calls

Scheduled clients and booked other studios around the worldWorked with advertising agencies to develop time and dollar estimates Conducted radio spot trafficking to stations around the nation

Compiled, authored and created demo reels using Final Cut Pro and DVD Studio ProResearched and contacted out-of-state advertising agencies to promote businessOrganized, updated and maintained a small online database of client filesConducted needledrop music searches for the audio technicians to either utilize in their spots or as inspirationCompleted a.

Researched and contacted arts schools nationwide to promote internship and job opportunitiesGained general knowledge of the advertising and post-production industries

Bachelor'S Degree, Business Administration; Entrepreneurial Management; Marketing, Gpa: 3.4

Web Development

Studied the fundamentals of web design and development. Utilized programs such as: Dreamweaver Photoshop InDesign Flash Studied these.