Laura Mccormick

Laura Mccormick Email and Phone Number

President of Product Development at Internet Exposure
Laura Mccormick's Location
Minneapolis, Minnesota, United States, United States
Laura Mccormick's Contact Details

Laura Mccormick work email

Laura Mccormick personal email

n/a
About Laura Mccormick

Laura Mccormick is a President of Product Development at Internet Exposure. She is proficient in English. Colleagues describe her as "I met Laura at my first agency job Pixel Farm Digital Studios where she served as Creative Coordinator and I'm so grateful to have had the opportunity to collaborate and learn from her. Laura is a very driven individual and I'm grateful the balance she provided me. While she did certainly run a "tight ship" and could light a fire underneath us, I knew I could count on Laura to be flexible and understanding if I really did need more time. She provided structure and… Show more" and "Laura is an incredibly detail-oriented, and diligent, teacher. As a client who is trying to navigate the mire of technical jargon and competing tasks, this is so essential. When faced with a challenge, her humor and entrepreneurial spirit are refreshing! "

Laura Mccormick's Current Company Details

President of Product Development at Internet Exposure
Laura Mccormick Work Experience Details
  • Internet Exposure
    Vice President Of Product Development
    Internet Exposure Jan 2023 - Oct 2024
    Minneapolis, Minnesota, United States
  • Internet Exposure
    Lead Digital Producer
    Internet Exposure Apr 2015 - Oct 2024
    Business Strategy• Work with businesses to define business requirements & stakeholder requirements• Work with internal team & businesses to create functional and non-functional requirements• Determine business/feature goals & KPM’s for new features• Develop workflows to achieve client business objectives• Document detailed functionality requirements including design limitations• Create strategic information architecture documentation & wireframes• Oversee & provide… Show more Business Strategy• Work with businesses to define business requirements & stakeholder requirements• Work with internal team & businesses to create functional and non-functional requirements• Determine business/feature goals & KPM’s for new features• Develop workflows to achieve client business objectives• Document detailed functionality requirements including design limitations• Create strategic information architecture documentation & wireframes• Oversee & provide feedback on design creation and iterations• Determine, document and present transition requirements Project Management: • Manage new clients/projects• Manage maintenance clients• Daily project management-related tasks including:• Account management and client communication• New feature strategy and implementation planning• Timeline & milestone creation and management• Ticket creation, task & resource management, testing for feature creation/upgrades/bugs• Budget management including invoice calculations, revenue forecasting• DNS, domain and SSL procurement and management (not installation/implementation)SEO/SEM/Social:• Audit sites & implement SEO best practices to help with organic ranking• Create & manage SEM campaigns on:• Google Ad Words, Microsoft Advertising, Facebooks Ads, Yelp Ads, Reddit Ads• Overseeing the implementation of social media campaigns with the end goal of creating likes/encouraging engagements. Social platforms include:• Facebook, twitter, Instagram, Reddit, YelpInternal Operations:• Create, update and refine internal operations pertaining to:• HR onboarding• Billing procedures• Support workflows• Ticket workflows• Communication & notification workflows• Program & integration reviews/recommendations/implementationsResource Management & Curation:• Instrumental in determining resource needs• Outline position tasks & responsibilities• Involved in candidate interviews Show less
  • Satorix
    Digital Producer
    Satorix Jun 2017 - Oct 2024
    Greater Minneapolis-St. Paul Area
  • Spc
    Marketing Communications Specialist
    Spc Jul 2014 - Jan 2015
    • Created and edited copy for company site • Wrote, edited, and distributed critical security communication to all marketing and technology clients• Created the monthly company newsletter including content creation, interviewing, copywriting and distribution• Collected and analyzed data on ideal customer demographics, preferences, needs, and buying habits to identify the most effective outlets and message• Helped determine the messaging strategy for the 2015 marketing plan… Show more • Created and edited copy for company site • Wrote, edited, and distributed critical security communication to all marketing and technology clients• Created the monthly company newsletter including content creation, interviewing, copywriting and distribution• Collected and analyzed data on ideal customer demographics, preferences, needs, and buying habits to identify the most effective outlets and message• Helped determine the messaging strategy for the 2015 marketing plan including audience, tone, outlets, keywords, meta data, and content hierarchy • Conducted baseline research to show ranking against competitors and effectiveness of current keyword/meta/content strategies• Audited prior years marketing and sales expenses to assist in the creation of the sales and marketing budget Show less
  • Spc Companies
    Marketing Operations Manager
    Spc Companies Aug 2012 - Jun 2014
    Blaine, Mn
    As Operations Manager for the Marketing Department, my responsibilities were widespread, ranging from project management to procedure optimization, and from department budget management to content insertion on client projects. Here are some of the responsibilities and tasks I completed while in this position:• Audited and updated project management and operational processes to streamline activities and allow for more productive and billable time • Audited and updated… Show more As Operations Manager for the Marketing Department, my responsibilities were widespread, ranging from project management to procedure optimization, and from department budget management to content insertion on client projects. Here are some of the responsibilities and tasks I completed while in this position:• Audited and updated project management and operational processes to streamline activities and allow for more productive and billable time • Audited and updated product/solution pricing structures in order to optimize profit margins• Audited contracts to verify billables resulting in $1000’s of additional revenue per month• Improved ‘scope of work’ contract definitions in order to prevent contract and work order ambiguities • Lead Project Manager on a wide-range of website projects and managed up to 15 website projects simultaneously • Main contact for 70+ marketing service clients• Assisted with development and execution of digital marketing to improve client’s marketing reach and exposure• Managed a team of 6 people, including recruiting, hiring and dismissal decisions• Processed invoices and allocated the expenses to the correct accounts• Created and tracked financials for outgoing invoices• Dispatched incoming work requests from clients to the appropriate person based on skill set and work load• Reviewed performance metrics to organize and prioritize site structures • Updated Joomla site content for both the company and the clients Show less
  • Pixel Farm Digital
    Creative Coordinator
    Pixel Farm Digital Oct 2009 - Aug 2011
    Minneapolis, Mn
    Responsible for Project Management and Quality ControlManaged the workloads of seven creative staff employees and all internsDeveloped integrated timelines for all projects which increased the productivity of resources by assisting in time managementOversaw the progress of projects and held team members accountable to project milestones and deadlinesLiaison between client and the design & production teamsCo-managed the social media presence for… Show more Responsible for Project Management and Quality ControlManaged the workloads of seven creative staff employees and all internsDeveloped integrated timelines for all projects which increased the productivity of resources by assisting in time managementOversaw the progress of projects and held team members accountable to project milestones and deadlinesLiaison between client and the design & production teamsCo-managed the social media presence for several clients to better connect their brands with their advocatesStrategically crafted and proofed copy for implementation in social media that was consistent with the brands’ messaging goalsUtilized WordTracker for SEO to maximize online exposureAssisted in light production work with WordPress sites using basic HTML5Analyzed Google Analytics to take advantage of developing trends and opportunitiesAssured all projects met script and design specifications set forth in the contract before delivery to clientsConducted research on a broad array of topics to strategically aim messaging while taking advantage of the most applicable technologiesCoordinated a monthly email campaign for a major brand with three variations for three different audiences Show less
  • Pixel Farm
    Office Manager
    Pixel Farm Jun 2008 - Oct 2009
    Processed incoming invoicesManaged the tape and digital librariesRelayed incoming calls
  • Audio Ruckus Recording
    Studio Manager
    Audio Ruckus Recording Nov 2007 - Feb 2008
    Scheduled clients and booked other studios around the worldWorked with advertising agencies to develop time and dollar estimates Conducted radio spot trafficking to stations around the nation
  • Brahmstedt White Noise, Llc
    Office Manager / Producer Intern
    Brahmstedt White Noise, Llc Jun 2007 - Sep 2007
    Compiled, authored and created demo reels using Final Cut Pro and DVD Studio ProResearched and contacted out-of-state advertising agencies to promote businessOrganized, updated and maintained a small online database of client filesConducted needledrop music searches for the audio technicians to either utilize in their spots or as inspirationCompleted a competitor website comparison study to analyze trends in messaging and service offerings
  • Gasket, Llc
    Producer Intern
    Gasket, Llc Jan 2007 - Apr 2007
    Researched and contacted arts schools nationwide to promote internship and job opportunitiesGained general knowledge of the advertising and post-production industries

Laura Mccormick Skills

Advertising Email Marketing Seo Management Integrated Marketing Social Media Wordpress Project Management Digital Marketing Marketing Web Design Google Analytics Marketing Communications Content Strategy Social Media Marketing Brand Development Marketing Strategy Digital Strategy Online Marketing Creative Direction

Laura Mccormick Education Details

Frequently Asked Questions about Laura Mccormick

What is Laura Mccormick's role at the current company?

Laura Mccormick's current role is President of Product Development at Internet Exposure.

What is Laura Mccormick's email address?

Laura Mccormick's email address is lm****@****ure.com

What schools did Laura Mccormick attend?

Laura Mccormick attended University Of Minnesota, Curtis L. Carlson School Of Management, International Academy Of Design And Technology-Online.

What skills is Laura Mccormick known for?

Laura Mccormick has skills like Advertising, Email Marketing, Seo, Management, Integrated Marketing, Social Media, Wordpress, Project Management, Digital Marketing, Marketing, Web Design, Google Analytics.

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