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Laura Mccormick is listed as Brand & Corporate PR / Internal Communications / Digital PR at McCormick PR, based in Greenwich, Connecticut, United States. AeroLeads shows a work email signal at mccormickpr.com and a matched LinkedIn profile for Laura Mccormick.
Laura Mccormick previously worked as Principal at Mccormick Pr and VP Strategic Communications at Citrix Systems, Citrix Online Division. Laura Mccormick holds Ba, Communication from Marymount Manhattan College.
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Accomplished professional with world-class corporate and PR agency experience having represented some of the world’s most recognizable brands in sectors spanning Technology/eCommerce Services, Retail, Hospitality, Lifestyle, Travel, Arts & Culture. Programs I directed have driven significant thought leadership, brand building and measurable revenue impact through innovative thinking and leadership skills that have earned the trust of the C-suite. An example are the launches of workplace remote access and collaboration services GoToMyPC and GoToMeeting. My team at a California start-up built strong global brand images through creative PR strategies that drove hundreds of millions of dollars in revenue, positioning the company for a successful acquisition. GoToMeeting is now a category leader, used by millions of professionals worldwide.My consultancy specializes in PR and brand building, internal communications, executive communications, influencer marketing, customer engagement and capital campaigns for cultural institutions. I have a solid grasp of traditional and digital media strategies and am equally adept at managing multi-faceted global programs as with narrower regional campaigns. Recent examples include a Telecom specializing in workplace collaboration services for which I handled global communications, and a prominent cultural institution for which I support a Capital Campaign and a Landmarks Preservation initiative. Specialties include: Traditional and Digital PR, Branding, Messaging, Influencer Engagement, Internal Communications, Community Relations, Customer Advocacy, Analyst Relations, Capital Campaigns for Cultural Institutions
Listed skills include Media Relations, Corporate Communications, Crisis Communications, Analyst Relations, and 33 others.
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Greenwich, Ct
Specialties span traditional and digital PR and brand building, messaging, employee communications, executive communications, influencer marketing, customer engagement programs, and capital campaigns for cultural institutions. I direct global programs or more regionally focused campaigns.
Santa Barbara, California Area
From Start up to Market Leader: Senior global communications strategist responsible for directing programs to support Citrix’s Online virtual communications products, including meeting leader GoToMeeting. Innovative, 'guerilla-style' PR programs were instrumental in brand building and driving revenue from zero as a start up to hundreds of millions of dollars, helping to fuel a successful acquisition. Oversaw agencies and a team of 12 with functions spanning, corporate communications, brand PR, analyst relations, voice of the customer and employee communications. My leadership resulted in numerous, high profile PR industry awards.
Ventura, California
Directed global communications for this business services retailer with 900+ stores in 9 countries and approx. $1.8 billion in revenue. Responsibilities included corporate communications, crisis communications, community relations and PR to support integrated marketing programs with partners, including Apple, Microsoft, Adobe, Xerox and FedEx. Aggressive PR resulted in global brand recognition for Kinko’s as an innovator in the ‘work from anywhere’ movement, helping to drive market valuation in advance of its acquisition by FedEx. Won numerous PR industry awards, including the Public Relations Society of America’s coveted Silver Anvil Award of Excellence for a global partnership in education program.
Greater New York City Area
Senior executive of this top-rated NYC-based PR firm, where I directed brand building programs for the Lifestyle Division. Accounts included Perrier-Jouet Champagne, Godiva, Brooks Brothers, Olay, All Nippon Airways, Denmark Department of Tourism, Lee Jeans, R.H. Macy's, R.J. Reynolds Tobacco and others. Promoted from Group VP, to Divisional VP to Sr. VP for my leadership and contribution to revenue growth. Client highlights:• Camel Cigarettes 75th anniversary gala camel race for charity: RJ Reynolds CEO said the event was among the most successful in the company’s history• Perrier-Jouet: High profile personalities such as Martha Stewart boosted champagne’s image as a top brand for stylish entertaining • All Nippon Airways: Strategic PR supported airline’s successful entry to N.Y. market
Greater New York City Area
Managed brand building and crisis communications campaigns in both the N.Y. and Toronto offices for clients including General Electric, General Foods, Levi Strauss, NutraSweet, Contac Cold Medicine and Grand Marnier. Client highlights:• Strategic crisis communications campaign was successful in managing tampering incident• High impact PR launch helped catapult artificial sweetener to brand leader
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Laura Mccormick works for McCormick PR.
Laura Mccormick is listed as Brand & Corporate PR / Internal Communications / Digital PR at McCormick PR.
AeroLeads has found 1 work email signal at @mccormickpr.com for Laura Mccormick at McCormick PR.
Laura Mccormick is based in Greenwich, Connecticut, United States while working with McCormick PR.
Laura Mccormick has worked for Mccormick Pr, Citrix Systems, Citrix Online Division, Kinko'S Inc. (Fedex Office), De Vries Public Relations, and Burson-Marsteller.
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Laura Mccormick holds Ba, Communication from Marymount Manhattan College.
Laura Mccormick is listed with skills including Media Relations, Corporate Communications, Crisis Communications, Analyst Relations, Leadership, E Commerce, Event Management, and Marketing Strategy.
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