Laura Mccormick work email
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Laura Mccormick personal email
Accomplished professional with world-class corporate and PR agency experience having represented some of the world’s most recognizable brands in sectors spanning Technology/eCommerce Services, Retail, Hospitality, Lifestyle, Travel, Arts & Culture. Programs I directed have driven significant thought leadership, brand building and measurable revenue impact through innovative thinking and leadership skills that have earned the trust of the C-suite. An example are the launches of workplace remote access and collaboration services GoToMyPC and GoToMeeting. My team at a California start-up built strong global brand images through creative PR strategies that drove hundreds of millions of dollars in revenue, positioning the company for a successful acquisition. GoToMeeting is now a category leader, used by millions of professionals worldwide.My consultancy specializes in PR and brand building, internal communications, executive communications, influencer marketing, customer engagement and capital campaigns for cultural institutions. I have a solid grasp of traditional and digital media strategies and am equally adept at managing multi-faceted global programs as with narrower regional campaigns. Recent examples include a Telecom specializing in workplace collaboration services for which I handled global communications, and a prominent cultural institution for which I support a Capital Campaign and a Landmarks Preservation initiative. Specialties include: Traditional and Digital PR, Branding, Messaging, Influencer Engagement, Internal Communications, Community Relations, Customer Advocacy, Analyst Relations, Capital Campaigns for Cultural Institutions
Mccormick Pr
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PrincipalMccormick Pr Jun 2011 - PresentGreenwich, CtSpecialties span traditional and digital PR and brand building, messaging, employee communications, executive communications, influencer marketing, customer engagement programs, and capital campaigns for cultural institutions. I direct global programs or more regionally focused campaigns.
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Vp Strategic CommunicationsCitrix Systems, Citrix Online Division May 2001 - Jan 2011Santa Barbara, California AreaFrom Start up to Market Leader: Senior global communications strategist responsible for directing programs to support Citrix’s Online virtual communications products, including meeting leader GoToMeeting. Innovative, 'guerilla-style' PR programs were instrumental in brand building and driving revenue from zero as a start up to hundreds of millions of dollars, helping to fuel a successful acquisition. Oversaw agencies and a team of 12 with functions spanning, corporate communications, brand PR, analyst relations, voice of the customer and employee communications. My leadership resulted in numerous, high profile PR industry awards.
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Director, Public RelationsKinko'S Inc. (Fedex Office) Apr 1995 - Jun 2000Ventura, CaliforniaDirected global communications for this business services retailer with 900+ stores in 9 countries and approx. $1.8 billion in revenue. Responsibilities included corporate communications, crisis communications, community relations and PR to support integrated marketing programs with partners, including Apple, Microsoft, Adobe, Xerox and FedEx. Aggressive PR resulted in global brand recognition for Kinko’s as an innovator in the ‘work from anywhere’ movement, helping to drive market valuation in advance of its acquisition by FedEx. Won numerous PR industry awards, including the Public Relations Society of America’s coveted Silver Anvil Award of Excellence for a global partnership in education program.
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Sr. Vice PresidentDe Vries Public Relations 1987 - 1993Greater New York City AreaSenior executive of this top-rated NYC-based PR firm, where I directed brand building programs for the Lifestyle Division. Accounts included Perrier-Jouet Champagne, Godiva, Brooks Brothers, Olay, All Nippon Airways, Denmark Department of Tourism, Lee Jeans, R.H. Macy's, R.J. Reynolds Tobacco and others. Promoted from Group VP, to Divisional VP to Sr. VP for my leadership and contribution to revenue growth. Client highlights:• Camel Cigarettes 75th anniversary gala camel race for charity: RJ Reynolds CEO said the event was among the most successful in the company’s history• Perrier-Jouet: High profile personalities such as Martha Stewart boosted champagne’s image as a top brand for stylish entertaining • All Nippon Airways: Strategic PR supported airline’s successful entry to N.Y. market -
Account SupervisorBurson-Marsteller 1981 - 1987Greater New York City AreaManaged brand building and crisis communications campaigns in both the N.Y. and Toronto offices for clients including General Electric, General Foods, Levi Strauss, NutraSweet, Contac Cold Medicine and Grand Marnier. Client highlights:• Strategic crisis communications campaign was successful in managing tampering incident• High impact PR launch helped catapult artificial sweetener to brand leader
Laura Mccormick Skills
Laura Mccormick Education Details
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Communication
Frequently Asked Questions about Laura Mccormick
What company does Laura Mccormick work for?
Laura Mccormick works for Mccormick Pr
What is Laura Mccormick's role at the current company?
Laura Mccormick's current role is Brand & Corporate PR / Internal Communications / Digital PR.
What is Laura Mccormick's email address?
Laura Mccormick's email address is la****@****kpr.com
What schools did Laura Mccormick attend?
Laura Mccormick attended Marymount Manhattan College.
What skills is Laura Mccormick known for?
Laura Mccormick has skills like Media Relations, Corporate Communications, Crisis Communications, Analyst Relations, Leadership, E Commerce, Event Management, Marketing Strategy, Messaging, Integrated Marketing, Community Development, Marketing.
Not the Laura Mccormick you were looking for?
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Laura McCormick
Director, Employee Health & Leave Programs | Clms, OhpSpringfield, Massachusetts Metropolitan Area6hotmail.com, geocities.com, yankeecandle.com, yankeecandle.com, baystatehealth.org, yankeecandle.com5 +131668XXXXX
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2iexposure.com, pixelfarm.com
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Laura McCormick
Denver Metropolitan Area2gmail.com, kpmg.com -
2crms.org, yahoo.com
1 +197061XXXXX
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