Laura Mohiuddin Email & Phone Number

Dhaka, Bangladesh

Develop and implement comprehensive digital marketing strategies for a diverse range of clients, including B2B and B2C businesses across various industries.Conduct in-depth market research and competitor analysis to identify target audiences, industry trends, and strategic opportunities for client campaigns.Create and execute data-driven SEO strategies to improve organic search rankings, increase website traffic, and drive qualified leads.Manage and optimize pay-per-click (PPC) advertising campaigns across Google Ads, Bing Ads, and social media platforms, resulting in significant increases in click-through rates (CTR) and conversions.Plan and execute engaging social media marketing campaigns across multiple platforms, increasing brand visibility and driving audience engagement.Develop and implement email marketing campaigns, leveraging automation and personalization to nurture leads and drive customer retention.Create compelling and SEO-optimized content for websites, blogs, and social media platforms to enhance brand positioning and drive organic traffic.Collaborate with cross-functional teams, including designers and developers, to create visually appealing and user-friendly websites and landing pages.Track and analyze key performance indicators (KPIs) using analytics tools such as Google Analytics and Adobe Analytics, providing regular reports and actionable insights to clients.Identify opportunities for conversion rate optimization (CRO) and conduct A/B testing to improve website usability, customer experience, and conversion rates.Stay abreast of industry trends, emerging technologies, and algorithm updates to ensure client campaigns are at the forefront of digital marketing best practices.

Brac | Brac Centre | 75 Mohakhali, Dhaka-1212, Bangladesh.

My primary role was to help develop and pilot Impact Atlas (www.impactatlas.com), a Tech Platform that was designed to increase efficiency and transparency of BRAC’s Ultra-Poor Graduation Programme to promote the programme's operational effectiveness. This gave me the opportunity to:[1] Work closely with the team members of Amplifier Strategies (amplifierstrategies.com), BRAC ICT and Ultra-Poor Graduation Programme [2] Work on project ownership development [3] Develop roadmaps for rolling out and scaling the project[4] Cost analysis of the service delivery model[5] Guide and lead the project public relations team and set clear goals for all the team members[6] Follow up with external stakeholders and keep relation with the potential user community [7] Make sure the solutions met the program needs[8] Prepare project concept notes and product outcome analysis[9] Gain a thorough understanding of the Ultra-Poor Graduation Programme

6/8 Humayun Road, Block-B, Mohammadpur, Dhaka-1217

Projects:[1] Developing and Enabling Environment for Application of RTI Act 2009 through Infolady Model (DEAR Infolady) funded by Manusher Jonno Foundation (MJF) and DFID[2] Infolady Agricultural Entrepreneurship funded by PRIDE-IRRIMajor Responsibilities:[1] Lead and Coordinate different Projects and Partnerships under the Programme[2] Market, Scale and Resource Mobilization: Analyze, develop & implement strategies & tools to market & scale the model Nationally & Internationally[3] Lead and coordinate the Programme Team Major Accomplishments: - Executed and provided deliverables of DEAR Infolady (Developing and Enabling environment for Application of RTI 2009 through Infolady), a project of Manusher Jonne funded by DFID. - Launched 7 Infoladies for "Infolady Agricultural Entrepreneurship", a project of IRRI funded by USAID and WorldFish.Some of my interviews that helped market and scale the Program Internationally: o. Al Jazeera: https://tinyurl.com/y85l4cdgo. FRANCE 24: https://tinyurl.com/qhy4hoh

House 8A/10, Road 13 (New), Dhanmondi, Dhaka 1209

I was in charge of managing the development and sales teams. I prioritized and coordinated tasks to complete projects within deadlines using the Agile software development framework. I had designed and implemented sales and marketing strategies based on extensive market research. Successfully led Gononet into developing and marketing its first commercial product, Choukash (choukash.com), a Retail Business Management Software

House 51, Road 10A, Dhanmondi, Dhaka 1209

Major roles included building strong network with Industry Leaders in addition to identifying and forming partnerships with national and international stakeholders.I was also primarily responsible for developing and implementing business and marketing strategies. Additionally, I played crucial roles at planning and executing major events and maintaining PR with leading online and offline media. Played crucial roles in the following projects: - National Payment Switch (a $6.2m World Bank funded) Project with Bangladesh Bank in partnership with InfoTech Ltd., Singapore. - UNDP funded Project for Development of Software for the Teachers Welfare Trust and Pension Fund System- eAsia Award 2011, BASIS Digital Fair 2011, BASIS SoftExpo 2012

House 67, Road 11A, Dhanmondi R/A, Dhaka

I provided business research and consultancy services to companies both at home and in the United States. Additionally, I had designed business models based on competitive research and guided software programmers to develop features for software and web-based products.

Janata Tower, Software Technology Park, Kawran Bazar C/A, Dhaka 1215

Mba, Business Administration

B.Sc., Computer Science And Engineering

A Level, Physics, Chemistry, Math

Education record