Laura Moreno Email & Phone Number

United States

Plan, develop and execute campaign content for the Exams business unit, raising awareness, engagement and conversions for our product portfolio.Devise and deliver global marketing campaigns for IELTS across paid and organic channels, with the goal of boosting conversion and retention.Support the Head of Content and Digital Marketing to define the content vision and strategy for IELTS social media.Support the creation of and maintain a year-round campaign content marketing strategy for Exams with a focus on SEO friendly content creation.Lead on marketing automation within the content team.Report on key campaign metrics and analyse data to identify areas for marketing campaign improvement and testing.

Teaching business English group classes.

Argentina

Support business growth for English and Exams through the implementation of an inbound marketing strategy across the region. Lead on the launch and execution of HubSpot Marketing and Sales Hub in the region, coordinating internal cross-functional teams and agencies. Develop and materialise content strategies focused on increasing customer acquisition through SEO. Oversee blog content creation and optimisation. Responsible for the creation, optimisation and monitoring of Google Ads and social media paid campaigns for the Teaching Centres in Venezuela and Chile.Produce reports and present insights to key business stakeholders, based on data analytics at regional and country level.

Argentina

Responsible for supporting all strategic business units in the Americas region with research, promotion, tracking, and reporting of marketing campaigns. This entails working across different types of campaigns, from creating awareness to lead generation.Manage day-to-day digital marketing campaign activities. Create marketing plans, comssion content and conduct quality checks on the effectiveness of digital platforms and tools. Coordinate website quality checks and SEO across the Americas' sites, using Site Improve and MOZ. Support the social media strategy for the region by identifying learning needs, training teams, and leading on brand and platform governance.Create performance reports across all digital channels, using Supermetrics, Google Data Studio and PowerBI.

Argentina

Design and deliver the communications plan for all strategic business units in the British Council in Argentina (Arts, Education, English and Exams). Update website and social media. Work together with local and regional teams to create content that engages diverse digital audiences. Monitor social media channels. Boost digital reach by creating and managing paid social media campaigns for all business units.Take responsibility for the implementation of the Customer Service Framework. Ensure that FAQs (frequently asked questions) are up to date and accurate. Support the effectiveness of the office by providing a high standard of enquiry handling through all channels of customer communication for Argentina. Provide administrative support to projects and events, focusing particularly on communications and information management.

Teaching English Language and Literature from Elementary to Proficiency level.Preparing students for Cambridge ESOL certifications in all levels. AEXALEVI Exams preparation in all levels.

Argentina

Support agency clients to execute and oversee day-to-day yield management across display and programmatic marketing campaigns.Performance monitoring, identifying and implementing improvements for display and programmatic campaign performance.

Responsible for the planning and delivery of client's digital and multimedia marketing products, such as websites, apps and e-learning materials.Manage agency accounts, and assist in developing relationships with clients, vendors and outsourced resources.Coordinate teams in the agency. Collaborate with the design, development, content and email areas to deliver solutions within budget and in time. Support with content copywriting for specific customer marketing projects.Assist with the update and creation of working procedures: tutorials, manuals, update of area reports.

Web content upload. Update and translation of content reports for clients.Basic HTML editing for Intranet and emailing content.

Diploma In Professional Digital Marketing: Level 6

Certificate In Professional Marketing: Level 4

Bachelor'S Degree, Communication Sciences

Specialization in Public Opinion and Advertising