Laura Morrison Email & Phone Number

Edinburgh, Scotland, United Kingdom

My role is accountable for growth activity across all strategic areas, with key focus on ICAS’ acquisition strategy (increasing student numbers). The role also has responsibility for key marketing campaigns to support Member and CA Student engagement and retention, with a view to increasing satisfaction.

Edinburgh, Scotland, United Kingdom

Managed the programme of ICAS insights including quantitative and qualitative research with our 23k+ Members and 3.5k+ Students, planning and delivery of Member Persona projects, and managing internal comms for the team to ensure relevant and important data and insight shared with the business.

Edinburgh, United Kingdom

End to end delivery of multiple ICAS marketing initiatives, supporting on key projects such as brand strategy, brand activation campaigns as well as campaign related activity to ICAS members and non-members. Accountable for helping to deliver the ICAS marketing strategy ensuring consistency in tone of voice, brand positioning, and brand identity across all projects.

Edinburgh, United Kingdom

Managed and delivered projects ranging from integrated campaigns to smaller design pieces for clients across various industries, such as government, education, energy and charity; acted as a primary point of contact for clients, ensuring projects ran smoothly, on time and budget, and were delivered to the highest agency service and creativity standards.

Edinburgh, United Kingdom

Working within an in-house creative agency at Royal Bank of Scotland on Mobile Banking and Current Accounts – integrated marketing focused on acquisition, retention and growth. My role covered client relationship, account management and project management from client briefing to delivery and reporting.

Edinburgh, United Kingdom

Working within an in-house creative agency at Royal Bank of Scotland on Mobile Banking and Current Accounts – integrated marketing focused on acquisition, retention and growth. My role covered client relationship, account management and project management from client briefing to delivery and reporting.

Edinburgh, United Kingdom

Edinburgh, United Kingdom

Wrote, edited and distributed engaging and coherent press releases and creative copy to secure coverage for clients. Selling-in of potential stories to regional and national journalists and newspapers which founded strength in communication and relationship building in an account handling setting. Built on digital and analytical skills by assisting with social scheduling for several clients, use of Google Analytics and AdWords.

London, United Kingdom

Small start-up company focused on Health and Wellbeing. As a team of 3 this role was very varied and fast paced. The role covered content creation, photography, website CMS updates, social media posts / scheduling, competitor research, managing eCommerce site and much more.

Edinburgh, United Kingdom

Sarlat-La-Canéda, Aquitaine, France

English Assistant in two schools in Aquitaine area, France. - Planning ahead and organising lessons for up to 20 students- Daily written and verbal communication in French- Exploration of completely new culture, achieving outside of my comfort zone

Marketing And Brand Strategy, Marketing

Foundation, Advertising, Distinction

Master Of Arts - Ma, French And Spanish, 2:1

Activities and Societies: Member of the Sports Association, Yoga Club, Women's Hockey Club, French Society, Hispanic Society Joint Honours.

Master’S Degree, Spanish Language And Literature, French, Hispanic Language In The Americas

Education record

Nutritional Therapy Level 5 Diploma