Laura Stringer Email & Phone Number

Somerville, Nj, Us

Somerville, Nj

Whitehouse, Nj

Strategically advise founders and executives on how to effectively roadmap and deliver their software products, resolve customer experience and leadership issues, and structure product management teams and processes. Clients include software startups, Fortune 500, Ivy League, and private equity.Delivered the first ever digital operating system and enterprise data integration platform for a private equity firm with $10B AUM, focused on growth-stage tech startups. Initiated a structured… Show more Strategically advise founders and executives on how to effectively roadmap and deliver their software products, resolve customer experience and leadership issues, and structure product management teams and processes. Clients include software startups, Fortune 500, Ivy League, and private equity.Delivered the first ever digital operating system and enterprise data integration platform for a private equity firm with $10B AUM, focused on growth-stage tech startups. Initiated a structured program to augment their Product Portfolio Operations team, including development of a roadmap and process review methodology. Show less

New York City Metropolitan Area

Advised CEO and CTO on market fit, user experience, and evangelized product management as a practice.

Piscataway, Nj

Shaped strategy, digital customer experience, and operations of internal and external products for two major brands, including four key properties with millions of monthly visits. Managed approx. 10 vendors and internal IT to deliver Adobe Experience Manager templates, new website features, and new products.Led redesign and launch of new global Trane Commercial website and later improved its information architecture, through hypothesis-driven user research. Assembled and led a community… Show more Shaped strategy, digital customer experience, and operations of internal and external products for two major brands, including four key properties with millions of monthly visits. Managed approx. 10 vendors and internal IT to deliver Adobe Experience Manager templates, new website features, and new products.Led redesign and launch of new global Trane Commercial website and later improved its information architecture, through hypothesis-driven user research. Assembled and led a community of 100+ non-technical content authors and product owners across six continents. Show less

Parsippany, Nj

Owned sales & operational management tools used by 40,000+ brokers & agents nationally.Coordinated upwards of 10 vendors with competing priorities to run Coldwell Banker’s listings service, involving ingesting data from multiple channels and formats, integrated into a common database, and syndicated to websites and other platforms.

Whitehouse Station, Nj

Led team of 15 to manage over 300 websites, including complex flagship properties such as the Merck Manuals. Drove extensive redesign of merck.com and its global satellite sites, involving three agencies and multiple departments.Scaled application vital to bringing pharmaceuticals to market worldwide, including launch of Isentress ($361MM sales in its first full year) and Janumet ($86MM sales in its first full year)Compiled and launched an enterprise-wide standard development… Show more Led team of 15 to manage over 300 websites, including complex flagship properties such as the Merck Manuals. Drove extensive redesign of merck.com and its global satellite sites, involving three agencies and multiple departments.Scaled application vital to bringing pharmaceuticals to market worldwide, including launch of Isentress ($361MM sales in its first full year) and Janumet ($86MM sales in its first full year)Compiled and launched an enterprise-wide standard development platform, which was actively used for over a decade.Performed coordination for Merck's entire application and website hosting infrastructure, including migration of nearly 1,000 properties from mainframe to Linux cluster environments. Show less