Laura Wallace Email & Phone Number

New York, Ny, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

New York, Ny, Us

Chicory, the leading contextual commerce advertising platform. We transform recipe content into commerce media for CPG brands, retailers and publishers. For more information visit chicory.co

Parsippany-Troy Hills Township, New Jersey, Us

Directed a team of marketers and agencies to implement cohesive marketing plans. Partnered across the organization to drive brand differentiation, sales and website traffic.- Led transition to Zeta, a new email marketing platform. Aligned data with Acxiom CRM and E-Comm systems to enhance segmentation and personalization. - Managed six partner relationships. Negotiated contracts and continually guided strategy and performance. - Created editorial calendar process to connect multiple teams. Advised on content, photography and budgets for social, email and website platforms.- Contributed to a lift in e-comm gift sales through free shipping, digital media and retargeting.- Implemented location management platform and team ownership to improve digital listings and reviews.- Established monthly reporting and analytics process for team to deliver insights to leadership.- Collaborated with creative team on roll out of Monday.com to efficiently manage projects and workflow.

Parsippany-Troy Hills Township, New Jersey, Us

Managed brand communications as well as marketing, design and agency teams for two retail banners. Channels: social, email, OOH, radio, direct mail, SEM, PR and blogger networks.- Owned multi-platform media plan, including content, targeting and analytics. Acquisition tactics doubled email list & tripled social. Initiated SEO collaboration to reverse declining trends. Organic visits +20%.- Led the store opening branding campaigns, including digital media, direct mail, TV appearances, out of home and movie theater advertising. Sales exceeded opening goals. - Launched award-winning store brand packaging for 300+ SKUs, partnering with design & merchants.- Worked with research firms on quantitative studies, including survey design, targeting and analysis.- Collaborated with the leadership team on strategic planning, budgeting and key projects.

Positions Held: Marketing Manager - Ad Sales, Food Network & Cooking Channel (2008-2010)Led a team of five marketers who activated over 100+ marketing partnerships yearly and executed trade communications and events.- Managed award-winning TV integrations, talent deals and multi-platform partnerships between national brands, celebrities and Food Network content to drive ad sales. Categories included casual dining, food brands, travel, packaged goods, entertainment and auto. - Differentiated brand in the trade space with a new approach to sales assets – including style/voice, presentations, videos and training materials. Featured owned research, case studies and executive video interviews. - Developed print and digital media take over for AdWeek’s Food Media Issue during the key selling season. - Collaborated with VP on team restructuring and budgets. Hired and trained multiple new employees.

New York, Ny, Us

Positions Held: Account Supervisor (2006-2008) Account Executive (2005-2006), Assistant Account Executive Brands: Advil PM, Advil Cold & Sinus, Pantene, Hasbro Games , Novartis - Lamisil & Benefiber- Created communication strategies, project plans and competitive POVs for clients. - Led the creative development, integrated planning, production and celebrity endorsements for national TV, radio and print campaigns. - Managed focus groups, copy testing & quantitative research.- Hired, coached and led team members for multiple accounts.

Norfolk, Virginia, Us

Brands: Stihl, Inc and Norfolk International Airport- Coordinated communication strategies and creative collateral for advertising and quarterly newsletters.- Assisted in the planning of events and conferences with government officials.- Handled day-to-day client relations, status reports and project budgets.

Bachelor Of Business Administration, Marketing

Digital Marketing Nanodegree