Laura Parrí Royo Email & Phone Number

United Kingdom

• TJC Group helps organisations overcome complex problems with SAP data volume management, ILM, GDPR and data extraction for tax and audit requirements.Brought onboard to assume direct accountability for developing and.
• Responsible for the current marketing mix including communications, corporate image, web presence, documentation and exhibition materials.
• Develop a communications plan that engages the current customer base alongside a lead generation strategy that attracts new clients.
• Act as brand guardian for all relevant marketing and communication documentation, ensuring a consistent look and feel in parallel with corporate guidelines.
• Implement plans looking at the automation of marketing communications following the closure of a project.

Milton Keynes, United Kingdom

• Leica Geosystems is a global company supporting measurement professionals worldwide, part of Hexagon group.
• Create and implement multiple-channel marketing plan underpinned with ROI to generate leads and support the increase of sales.
• Generate content to engage, educate and inform customers through the use of digital and social techniques blended with traditional activities.
• Ensure consistency of communication and branding for all local and online marketing activities in Latin America countries
• Track all aspects of website and campaign performance through analytics.
• Develop email marketing campaigns with compelling messages specific to attract new customers and retain existing ones.

Madrid And London

• Cerner is a global supplier of healthcare IT solutions, services and devices.
• Brought onboard to assume direct accountability for developing and managing all communication and marketing strategies to promote Health Information Technologies in Spain.
• Added Latin America and Portugal during the department Manager's maternity leave, successfully growing Cerner's media impact by over 20%.
• Created and spearheaded a 360° multichannel communication campaign to deliver a new population health management plan.
• Authored dynamic storylines delivered through effective content across a wide range of channels including the corporate website, email marketing blasts, videos, collateral materials, press releases and much more.
• Designed and executed a new social media strategy for the company and directly managed all content delivered in the Twitter account.

Sant Boi De Llobregat

• Knauf Insulation is a leading producer of insulating materials, part of Knauf Group Gmbh.
• Collaborated closely with Sales teams to orchestrate new marketing strategies and continually grow market share across Spain, Portugal, and North Africa. Brought the entire marketing strategy in direct alignment with.
• Expertly prioritised and allocated a €380.000 budget used to organise the company's participation in a tradeshow in Algeria (Batimatec) that was successful in generating a high volume of leads.
• Spearheaded improvement of SEO strategy and website user experience working with SEO experts.
• Assumed lead point for researching market potential and orchestrating the campaign to launch the company's new brand Urbanscape.
• Contracted out to and oversaw 3rd party marketing partnerships with external agencies and graphic designers.

Parets Del Vallés, Barcelona.

• Soler&Palau is a fast-growing leading producer of ventilation systems with headquarters in Spain. Oversaw all aspects of communications both digital and traditional for one of the fastest growing manufacturers of.
• Led the creation and user experience (UX) design of a brand new website for the organisation that contained 90K+ product references with lab tests.
• Crafted, edited and continually updated copy for all communication channels and researched major competitors to remain in step with market trends.
• Developed and executed multiple email marketing campaigns and highly effective segmentation strategies.
• Succesfully organised the participation in national and European events.

Les Franqueses Del Vallés, Barcelona

• Materis Paints (nowadays Cromology SAS) is a global manufacturer of decorative and industrial paints for the professional and consumer markets with $ 30b Revenue.
• Suppored Retail and Trade Marketing actions with DIY retailers.
• Coordinated and reported on promotional activities at POS.
• Conducted market research and benchmarking for the launching of new products.
• Managed contact with third parties to coordinate design and update collateral.

Barcelona Area, Spain

Pharmaceutical company, leading producer of anesthesia in the South of Europe.- Market research and competitor analysis for new products.- Content manager of the Apisérum website and the Pharmaceuticals section in the corporative website.- Preparation of visual aids and other communication material. - Writing and sending of press notes and newsletters..

Digital Strategy (Diploma In Professional Marketing), Marketing/Marketing Management, General

Bachelor In Public Relations, Advertising And Applied Communication, Corporate Communication And Public Relations

Activities and Societies: - Bachelor final thesis: “The digital revolution in Hotels Boutique: impact on online communication”. Barcelona.

Postgraduate Course In Marketing

Erasmus Programme, Business Economics

Bachelor In Business Economics