Part-time design consultant helping to improve the end-to-end customer experience for D2C wine e-commerce website and mobile app.

Part-time design consultant brought on to lead the creation of a new product design system and improve CX for B2B/B2C recruiting platforms.

Designed customer and partner online booking experiences for national, moving industry startup. Conducted user research and facilitated cross-functional workshops with core product team.

Part of a design team responsible for the Financial Edge NXT migration initiative, a fintech software solution focused on non-profits.

As a service designer on the Lyft Business team, I leveraged customer feedback and closed loop insights to eliminate pain on the B2B & B2C platforms and enable seamless customer experiences via service design best practices. I acted as the single POC to four PMs for new product launches.

Advocated for the creation of the Service Design role and led a team of two to facilitate the cross-functional design and delivery of a customer-centric experience. In the real-world service of moving, our end-to-end customer journey spanned many touchpoints both on and off the screen. By employing service design methodologies, we collectively identified service gaps and prioritized tactical and strategic improvements leading to value creation opportunities. My process toolkit involved formative research, problem definition documentation, data-driven personas, journey maps, process flows, service blueprints, and workshop facilitation.

Sole, lead designer responsible for user research/testing, prototyping and visual design of the marketing website, order flow, internal tools, and living style guide.

As the single designer on a lean marketing team, I supported a new organization charged with marketing a portfolio of SaaS/API products. With a start-up mindset and model, our mission was to make big data a company imperative within AT&T.

Originally brought on to help buildout an in-house creative team and ultimately managed oversight of brand compliance on all studio deliverables with GE’s global brand team.

Responsible for art direction, design, copywriting and client pitches—from ideation to execution. (i.e. corporate brand identity, print, packaging, web/social media, marketing/advertising campaigns, and environmental design).