Laura Perrotti Email & Phone Number

United States

Whippany, Nj

Developed communications materials to support delivery of budgeted sales and profits by utilizing consultative expertise and executing key deliverables. Produced annual planning tools for 30 brands, through collaboration with Strategy, Consumer Promotions, and Legal, Medical, and Regulatory teams. Drove delivery of materials on 15+ new products annually, managing through a changing organizational landscape. Delivered 50+ communications weekly, utilizing multiple digital vehicles, to provide selling, consumer promotion, HR, training, policy/process information to over 900 Sales and Marketing professionals across the U.S.• Headed redesign and launch of a new Sales Intranet, the 1st Bayer cloud-based site. Results: Pinnacle and Quarterly awards won and standard for other Bayer Internal sites.• Implemented the integration of Merck Consumer Care business into the Bayer Sales Intranet, providing complete selling information for 15 additional brands. Results: Full delivery of Merck selling materials at day 1 post-integration.• Led the design, restructure, and launch of a SharePoint collaboration site, consisting of over 50 subsites, to mirror Sales Organization structure. Results: Efficient functionality and ease of collaboration cross-functionally. Received positive feedback from end users.• Incorporated a uniform mode of communication by developing content guidelines and templates for various communications (i.e., bulletins, presentations, sell sheets, webcast requests, email formats, etc.). Results: More timely and accurate delivery of information.• Developed an onboarding program for new content owners. Results: Shorter learning curve with more efficient and accurate delivery of materials.

Whippany Nj

Managed Sales Intranet content, utilizing business knowledge to consult with Headquarter Customer Development and Shopper Marketing managers in order to deliver accurate selling materials and communications to Field Sales personnel throughout the U.S.• Spearheaded sell sheet development process and delivery of new item and bonus pack sell sheets resulting in a savings of $10K (annual budget $30k).• Managed and maintained packaging graphics website with budget of $120k, consistently remaining within annual budget.• Collaborated with Technology group to troubleshoot and resolve system issues and develop updated communications vehicles.• Led transition to a new CMS, including, quality control testing and migration of material.

Whippany, Nj

Sustained Dual roles, due to staffing deficit: Sales Intranet Specialist (2006 – 2011) / Account Specific Execution Specialist (2009 – 2011)• Collaborated with Brand management and managed vendors to develop promotional assets including graphics and messaging that aligned with Brand strategy.• Developed 1st digital assets utilized in online promotional programs and retailer e-commerce websites.• Developed and executed Consumer Promotion assets, resulting in lift in sales volumes during specific promotional periods.