Laura Pilgaard Rasmussen Email & Phone Number

Denmark

Lenus partners with the world’s best health and fitness coaches to power their growth. Fusing together our innovative tech, strategic expertise & human connection, we’re fully equipped to handle the business of coaching, so that coaches can focus on delivering real value to their clients.

Kongens Lyngby, Capital Region, Denmark

Responsible for planning and executing on all marketing activities related to our Corporate and Strategic search customers in Denmark, Sweden and Norway.Responsibilities:• Building great relationships with customers, industry partners and stakeholders• Plan and execute on external and internal events, incl. webinars, workshops, industry events,speaker opportunities, meetings and off-sites• Creating acquisition and retention initiatives and campaigns• Managing DK public relations• Managing E-mail and content marketing towards customers• Prioritising daily liaison with corporate sales team in Dublin and strategic sales team in Copenhagen

Copenhagen Area, Denmark

I help businesses in the following areas: - Copywriting (on- and offline) - Online presence and strategy (social media and web)- Content Marketing- E-mail Marketing- Website development - UX and conversion rate optimisation- SEO- SoMe advertising (Facebook and Adwords)

Copenhagen

Responsible for stakeholder/partner activities.

Copenhagen

Responsfabrikken is a mobile marketing agency providing consultation and strategies within the complete digital palette.Main responsibilities: managing all marketing and PR activities including media plans and strategies, POS material, web and mobile site maintenance. In charge of planning seminars and inviting colleagues and costumers for various insights into the digital world.Resource management and allocations of projects to the Business Development team (creative team).Project Manager on a CSR project with Ordrup Gymnasium, in which the owner and I were mentoring a class of young entrepreneurs, including development of a digital product in close collaboration with the students.

Copenhagen, Denmark

Cruise Copenhagen Network is a network under the Wonderful Copenhagen umbrella and consists of all the key players within the Danish cruise industry. Cruise Baltic consists of 27 destination partners from 10 countries in the Baltic Sea region. - Initiated and coordinated marketing projects in attracting and developing opportunities with and for international and domestic businesses.- Managed, arranged and performed administrative duties for 27 network partners in the world’s largest cruise shipping trade show located in Miami, US. Also planned and executed a welcome reception for 300 guests at Seatrade Europe in Hamburg. - Created the network’s social media platform, including viral videos, to gain direct contact with potential and existing customers. - Development of a business intelligence tool to layout the de primary contacts for all operating cruise lines in the Baltic Sea region. Ensured continuity and integrity of collected data. - Various administrative and secretarial tasks, bookkeeping, and primary liaison to network partners and external interests.

Copenhagen Area, Denmark

1105 is an acclaimed cocktail bar in Copenhagen. In 2010, 1105 expanded their business to catering, courses and a web-shop selling cocktail equipment. Responsible for the development and maintenance of The Mixing Glass web shop, including procurement, inventory management, marketing and sales. Coordinator of various classes, events and catering arrangements. Producer on photo shoots for new branding material. This position also included an administrative and PA function which entailed invoicing, travel planning and various tasks in regards to the general workflow of the business.

Copenhagen, Denmark

In 2009 NP Hotels consisted of Hotel D’Angleterre, FRONT Hotel, Hotel Kong Frederik and Restaurant Copenhagen Corner.Coordinated all marketing, communication and PR related projects for NP Hotels. Brand keeper of the Hotel D’Angleterre brand and its identity. This included developing a new visual identity and a new communicative profile for the hotel. Writer of sales materials, ads, newsletters (internal and external), press releases, articles and texts to various booking websites. Maintenance and development of www.dangleterre.dk and www.front.dk.

Copenhagen Area, Denmark

Copenhagen Area, Denmark

Msc In Economics And Marketing (Cand.Merc.Emf), 10

Activities and Societies: Master thesis: Customer loyalty on the Nordic facility service market – an explorative study. Identification.

Bachelor, Business Administration And Economics, 10

Bachelor project: Change process in an institution. Focus on organisation and management.

Serviceøkonom, Turism

Education record