Laura R. Bloom, Mba

Laura R. Bloom, Mba Email and Phone Number

Freelance Health Content Writer | Digital Marketing Guru @ Aha Media Group
Laura R. Bloom, Mba's Location
Salt Lake City Metropolitan Area, United States, United States
Laura R. Bloom, Mba's Contact Details

Laura R. Bloom, Mba work email

Laura R. Bloom, Mba personal email

Laura R. Bloom, Mba phone numbers

About Laura R. Bloom, Mba

Hi, I’m Laura. Nice to meet you. I’ve worked in various roles in the healthcare industry and being a writer has been my favorite. My happy place is simplifying complex topics, transforming wordy prose into concise composition and making it all flow like water. Since 2012, I’ve been a freelance content writer with a special focus in marketing.I have developed consumer-facing health library and service line content for some of the nation’s leading medical systems. Some of these projects have won industry awards. My experience also includes writing about healthcare marketing best practices in B2B blog posts and e-books.What makes me a guru? I consistently deliver search-optimized, easy-to-read content that’s on-brand and resonates with target audiences. It’s one of the reasons clients entrust me with their most challenging and highest-profile projects.Being a guru also involves mentoring fellow writers. Whether it’s a caring ear when projects go sideways or practical advice on writing more efficiently, I provide guidance that helps my peers do their best work. I don’t have a traditional writer backgroundI’m a communications professional by training. My early career included sales and project management roles for Aetna and UnitedHealth Group. Before becoming a freelancer, I also worked for and provided consulting services to regional quality improvement and performance measurement organizations. Don’t be a strangerIf you need healthcare marketing or other consumer-facing content, I can help. If you’re a writer and want to talk shop (or exchange quirky writing memes), I’m down with that, too. Let’s connect!

Laura R. Bloom, Mba's Current Company Details
Aha Media Group

Aha Media Group

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Freelance Health Content Writer | Digital Marketing Guru
Laura R. Bloom, Mba Work Experience Details
  • Aha Media Group
    Senior Content Writer
    Aha Media Group Sep 2013 - Present
    Silver Spring, Md, Us
    • Content marketing: Develop easy-to-read website content, blog posts and brochures. Stay current on web writing and SEO best practices. Recognized as go-to writer for high-profile projects and clients. Keep projects moving forward even when strategy is not crystal clear. Four blog posts written in 2018 ranked among the most popular on Aha media's blog. • Research and analysis: Interview subject matter experts (physicians and administrators) and conduct secondary research on client offerings, medical conditions and procedures. Capable of writing successful content with minimal stakeholder input when necessary. • Coaching: Led an organization-wide training and serve as internal specialist on subject matter expert interviewing. Mentor new writers and junior team members. Provide general guidance and answer questions about organization policies whenever needed.
  • Atigro
    Project Manager (Contract Position)
    Atigro Oct 2012 - Oct 2013
    Tysons Corner, Virginia, Us
    • Project management: Primary point of contact on client projects. Worked with developers and strategic partners to interpret project objectives and ensure timely and accurate deliverable execution. • Technical writing: Wrote and edited business proposals, marketing materials, case studies and user manuals.• Content coaching: Developed content guidance to explain key components of a website and help clients write content according to web writing best practices.
  • Mn Community Measurement
    Project Manager
    Mn Community Measurement Aug 2009 - May 2012
    Minneapolis, Mn, Us
    • Grant management: Directed AF4Q grant activity including strategy development, multi-stakeholder workgroups, budget management and subcontractor oversight. • Consumer-friendly web content: Managed public reporting website (MN HealthScores). Served as consumer engagement subject matter expert and wrote qualitative content. • Technical communication: Wrote, edited and proofread technical reports, workgroup documentation, progress reports, brochures, flyers and newsletter articles.
  • Molina Healthcare
    Healthcare Consultant
    Molina Healthcare Oct 2008 - Aug 2009
    Long Beach, California, Us
    Health plan providing managed health care to individuals covered under Medicaid and related programs. Role Summary - External consultant supporting Medicare Advantage compliance efforts. •Process Documentation: Analyzed regulatory requirements and workflow in order to make process documentation recommendations supporting implementation of and compliance with Medicare Advantage program requirements
  • Stratis Health
    Healthcare Consultant
    Stratis Health Mar 2007 - Aug 2009
    Bloomington, Mn, Us
    Non-profit whose mission is to lead collaboration and innovation in health care quality. CMS-designated Quality Improvement Organization (QIO). Role Summary – Project manager and technical writer on a variety of quality improvement projects.•Proposal Development: Directed proposal development efforts for the QIO 9th Scope of Work. Responsible for project planning, project calendars, proposal outlines, maintaining RFP compliance matrix, facilitating editorial review, overseeing production, and managing delivery logistics. Efforts resulted in award of contract. •Website Content Development: Wrote content and curated local- and national resources for an online resource learning center on the topic of culturally competent care – Culture Care Connection. Website won the 2010 Minnesota Health Strategy and Communications Network’s Beacon Award for excellence in healthcare marketing. •Process Documentation: Worked with a cross-functional team to establish processes supporting business development efforts. Heavy emphasis on process mapping. •Program Management/Quality Improvement: Analyzed claims data, identified improvement opportunities, and prepared presentations to hospitals pursuant to the QIO 8th Scope of Work Hospital Payment Monitoring Program.
  • United Healthcare
    Special Projects/Manager Of Compliance
    United Healthcare Mar 2005 - Nov 2006
    Us
    Provides information, tools and solutions to improve clinical outcomes, decrease costs and provide specialized services. Role Summary - Developed and executed project plans, working across UHC’s specialty care companies to effectively manage regulatory risk.•Technical Report: Developed and implemented processes for internal reporting. Analyzed market conduct exam activity, regulatory incident summaries, operating policies & procedures, and other data to develop and maintain a 50-state regulatory climate assessment. •Cross-Functional Project Management: Responsible for coordinating responses to regulatory inquiries across 10 business units and leading implementation of corrective action plans. •Quality Improvement: Completed UHC’s Six Sigma Green Belt training. Served as specialty care company subject matter expert on enterprise-wide improvement initiatives.
  • Americhoice
    Manager Of Compliance
    Americhoice Jan 2004 - Mar 2005
    Us
    The nation's premier provider of high quality, personalized public sector health care programs.Role Summary - Managed contract compliance for Medicaid health plan (300,000 members).•Co-Led Proposal Management and RFP Compliance: Co-led proposal development efforts during the organization’s bid to expand services to dual eligible and special needs populations. Developed new methods for presenting and organizing information within proposals. Efforts resulted in award of contracts. •Compliance Monitoring: Maintained comprehensive tracking of contract requirements. Performed periodic review of processes, activity logs, and operational metrics. Worked with all functional areas to plan for deliverables. Prepared and filed compliance reports to regulatory agencies.•Corrective Action Plan Implementation and Progress Reporting: Worked with functional areas to develop and implement plans. Performed periodic monitoring and prepared written updates. •Policy Review: Conducted annual review of processes across all functional areas. Developed and edited templates. Reviewed documents against program requirements. Worked with process owners to implement revisions. •Cross-Functional Project Management: Coordinated functional team preparation and supported overall administration of annual operational and financial review. Reviewed and edited documentation to ensure accurate representation of contract compliance. Developed and implemented corrective action plans to address deficiencies.•Process Documentation: Lead internal review of policies and procedures. Reviewed documents against revised program requirements. Worked with functional area leads to implement revisions in documentation and workflow.•Business Development: Key contributor/writer on large-scale business proposals. Efforts resulted in renewal of a 5-year, $800 million Medicaid contract, and award of an $80 million Special Needs Plan contract serving developmentally disabled populations.
  • Americhoice
    Management Intern
    Americhoice Mar 2003 - Jan 2004
    Us
    The nation's premier provider of high quality, personalized public sector health care programs.Role Summary – Supported regulatory compliance for Medicaid health plan (concurrent with MBA studies). •Proposal Writing: Co-led proposal development efforts in support of organization’s bid to renew state Medicaid contract. Heavy emphasis on project management and RFP compliance. Hired full time after award of contract.•Process Improvement: Co-led intensive process improvement endeavor as part of a risk mitigation strategy. Developed and implemented new processes. Performed periodic monitoring and provided support as needed to ensure long-term compliance. •Regulatory Exam Preparation: Organized presentation of internal policies, activity logs, reports, and other documentation. Edited documents to ensure accurate representation of business practices. Coordinated logistics of on-site examination. •External Communications: Developed member and provider communications (newsletters, handbooks, health screening reminders and form letter templates) as per Medicare and Medicaid guidelines.
  • Emdeon
    Midwest Regional Account Liaison To Aetna
    Emdeon Mar 2001 - Aug 2002
    Nashville, Tn, Us
    Account manager for seven-state territory. Contributed to transaction growth of electronic claims and other administrative data.
  • Aetna
    Provider Relations Representative
    Aetna Sep 1999 - Mar 2001
    Hartford, Connecticut, Us
    Ensured long-term, mutually successful relationships with hospitals and physician groups in assigned territory. Received Certificate of Recognition for outstanding performance and leadership.
  • Aetna
    Internal Sales Representative
    Aetna Sep 1997 - Apr 1998
    Hartford, Connecticut, Us
    Supported small business market sales (2 – 100 lives). Received two Certificates of Recognition for excellence in customer service.
  • Cvs Caremark Corporation
    Bids Analyst
    Cvs Caremark Corporation Sep 1997 - Apr 1998
    Woonsocket, Ri, Us
    Coordinated and wrote new business proposals.

Laura R. Bloom, Mba Skills

Proposal Writing Project Management Technical Writing Marketing Communications Content Strategy Quality Improvement Content Development Social Media Marketing Strategy Web Content Leadership Management Content Marketing Digital Marketing Web Content Writing Digital Strategy Brand Development Blogging Healthcare Writing Copywriting B2b Marketing Proofreading Seo Copywriting Program Management Consulting Copy Editing Integrated Marketing Storytelling Qualitative Research Qualitative Interviewing Process Flow Documentation Drafting Proposals Federal Proposals Website Updating Web Content Management Content Writing Regulatory Documentation Web Marketing Freelance Writing Interviewing Subject Matter Experts Compliance B2c Marketing Strategic Content Development Digital Marketing Experience Digital Marketing Content Marketing Copy English Briefs Creative Writing Editing Business Requirements

Laura R. Bloom, Mba Education Details

  • Keller Graduate School Of Management Of Devry University
    Keller Graduate School Of Management Of Devry University
    Mba
  • Northern Illinois University
    Northern Illinois University
    Corporate Communication

Frequently Asked Questions about Laura R. Bloom, Mba

What company does Laura R. Bloom, Mba work for?

Laura R. Bloom, Mba works for Aha Media Group

What is Laura R. Bloom, Mba's role at the current company?

Laura R. Bloom, Mba's current role is Freelance Health Content Writer | Digital Marketing Guru.

What is Laura R. Bloom, Mba's email address?

Laura R. Bloom, Mba's email address is la****@****oup.com

What is Laura R. Bloom, Mba's direct phone number?

Laura R. Bloom, Mba's direct phone number is +195280*****

What schools did Laura R. Bloom, Mba attend?

Laura R. Bloom, Mba attended Keller Graduate School Of Management Of Devry University, Northern Illinois University.

What skills is Laura R. Bloom, Mba known for?

Laura R. Bloom, Mba has skills like Proposal Writing, Project Management, Technical Writing, Marketing Communications, Content Strategy, Quality Improvement, Content Development, Social Media, Marketing Strategy, Web Content, Leadership, Management.

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