Laura R. Delaney, Mba Email & Phone Number

United States

United States

Senior team member responsible for developing and implementing comprehensive client strategy• Design and manage full-funnel strategic GTM marketing plans that get results including but not limited to persona building, journey mapping and UX strategy, marketing channel matrix, budgeting, strategic messaging, asset management and testing• Lead marketing team through multi-faceted business and program launches• Develop keen understanding of audience profiles for adult learners in… Show more Senior team member responsible for developing and implementing comprehensive client strategy• Design and manage full-funnel strategic GTM marketing plans that get results including but not limited to persona building, journey mapping and UX strategy, marketing channel matrix, budgeting, strategic messaging, asset management and testing• Lead marketing team through multi-faceted business and program launches• Develop keen understanding of audience profiles for adult learners in the higher ed and workforce development/L&D spaces• Collaborate and partner cross-functionally and with executives to communicate valuable consumer insights• Recruit, train, manage, support and evaluate marketing team; cultivate a positive culture• Maintain direct client communication that fosters trust and builds relationships Show less

United States

Remote

Marketing contractor responsible for growing customer base through new and existing initiatives as well as conducting market research• Designed marketing strategies along all stages of sales funnel• Managed social media program — strategic direction, content creation, scheduling and consumer engagement• Conceptualized and wrote project briefs to communicate goals to graphics team• Implemented and managed custom Facebook ad campaigns and analysis• Created email… Show more Marketing contractor responsible for growing customer base through new and existing initiatives as well as conducting market research• Designed marketing strategies along all stages of sales funnel• Managed social media program — strategic direction, content creation, scheduling and consumer engagement• Conceptualized and wrote project briefs to communicate goals to graphics team• Implemented and managed custom Facebook ad campaigns and analysis• Created email communication to both B2B and B2C segments• Coordinated influencer marketing program including budget management and analysis• Completed market research to support long-term company goals Show less

Pennsylvania

Versatile marketing contractor who supported the needs of small, local businesses• Partnered with local small businesses to meet specific marketing goals: press releases, feature articles, email marketing, logo design and research projects• Complete market research to advise on and create long-term goals and strategy• Implement new marketing programs and strategies

Marketing lead who managed evidence-based programs throughout 28- county service area• Promoted programs (B2C), onboarded new program locations (B2B), recruited new trainers/instructors, supported wide network of volunteers• Planned educational and volunteer recognition events, family events, classes and program trainings• Participated in train-the-trainer and became a program trainer• Managed PA Department of Health grant funding requirements and budget

Master Of Business Administration - Mba, Organizational Management

Bachelor Of Arts - Ba, Corporate Communication, Graduated With Distinction

Activities and Societies: Participated in the peer tutoring program. Assisted students with speech topics, speech preparation and other.