Laura Redman Email & Phone Number

London, Gb

London Area, United Kingdom

CO/LABS is a specialist division of Brand & Cultural Transformation Company, BBD Perfect Storm, built to help businesses confidently step forward in an ever evolving digital landscape. A hot-house of social-first creativity and digital innovation, we connect brands with online culture through multi-channel campaigns, creator collaborations and cutting-edge technology. www.bbdperfectstorm-co-labs.com

London, England, United Kingdom

Great minds that think unalike.

VC backed startup on its way to unicorn status.Founding executive leadership team member responsible for helping catapult the Urban Legend business from pop up to multi-million pound retail success. Role & Responsibilities- Leadership: Building a high performing, multi-functional marketing team adept at managing the demands of a high growth business. - Creative & strategy: Overall responsibility for brand vision (TOV/Brand Design/Positioning)- Ownership of… Show more VC backed startup on its way to unicorn status.Founding executive leadership team member responsible for helping catapult the Urban Legend business from pop up to multi-million pound retail success. Role & Responsibilities- Leadership: Building a high performing, multi-functional marketing team adept at managing the demands of a high growth business. - Creative & strategy: Overall responsibility for brand vision (TOV/Brand Design/Positioning)- Ownership of national & local marketing strategy to drive brand awareness and business performance - Consumer Insight/Research: Qual/Quant, NPS, Profiling- Performance Marketing: Digital strategy, media planning/buying and performance optimisation through SaaS platforms - Marketing execution: Across all channels, launching brand comms across all CX touchpoints, advertising, digital (SEO/PPC/Social/Influencer) to drive revenue/EBITDA growth. - Agency Management: Creative, Media (inc investor partnership with DMG Ventures) Influencer, PR and experiential agencies to implement cohesive omni-channel brand campaigns. - Product/innovation/NPD working in partnership with the CPO (Chief Product Officer) to refine product/propositions/product launches, including packaging.- Retail marketing - Refining retail customer experience, (supporting store design, POS marketing, retail media strategy and implementation.) - Finance & KPIs: setting and managing the marketing budget across brand/marketing campaigns, eCommerce/events areas in line with agreed ROI/KPIs driving new customer acquisition - CRM/eCommerce and tech: supporting CRM and eCommerce platforms to provide data/insight/tools to support new customer lead generation, and involvement in pricing/promotion/subscription modelling. Show less

London, England, United Kingdom

Award winning social-first publishing group. Part of the SLT driving rapid growth across the group through product innovation, acquisition, joint ventures, GTM strategies, business re-structure, professional development and operational transformation. Role & Responsibilities- Business transformation and turnaround of JOE UK, helping return the business to profitability.- Defined the vision, proposition and business strategy for the groups specialist social… Show more Award winning social-first publishing group. Part of the SLT driving rapid growth across the group through product innovation, acquisition, joint ventures, GTM strategies, business re-structure, professional development and operational transformation. Role & Responsibilities- Business transformation and turnaround of JOE UK, helping return the business to profitability.- Defined the vision, proposition and business strategy for the groups specialist social consultancy, securing major wins ahead of the official launch.- Helped structure group level commercial media deals with C-Suite clients and major media networks. - Re-imagined the brand vision and created a new brand playbook for the largest Gen Z/Millennial female and parenting publisher in Ireland, Her and HerFamily. - Led the re-positioning of JOE, the UK’s fastest growing male social publisher, establishing it as a force for good in male culture and creating a brand platform that would drive growth outside the core media offer. - Group Chief Strategy Lead, helping C-Suite clients see the world through the lens of their digital audiences, elevating brand engagement through original, insight driven partnership solutions.- Commercial Strategy, Product Dev & Revenue Pipeline - Elevating revenue and product pipelines with new initiatives and IP.- Leadership of the Commercial Branded Content Department (team of 40), managing Head Of Departments across Strategy, Creative, Design, Production, Project Management, Media Planning & Buying. Delivering: * Award winning Branded Content: Sport/Gaming/Food/Travel/CPG* Original Programming, Long & Short form content. * Award winning Podcasts and amplification * Social first video and audio editing expertise - Spotify/TikTok/Snap/Insta/FB/YT* Live Events - IRL & Online * Content Strategy Show less

Therapy is a Cannes Lions award winning multi-disciplinary creative agency with a reputation for being one of the most agile and pioneering agencies in the industry. Renowned for bold and disruptive integrated campaigns that drive genuine behavioural change and business growth, servicing both UK and International clients.

London, United Kingdom

* Responsible for the overall performance, profitability, growth and reputation of the Agency.* New business acquisition strategy & intermediary relationships.* Financial forecasting, P&L management and contract negotiation. * Delivering YOY growth through product extensions and double-digit margins. * Instilling operational excellence into the business through processes and training.* Fostering commercially viable joint ventures and rewarding partnerships – Research, Media,… Show more * Responsible for the overall performance, profitability, growth and reputation of the Agency.* New business acquisition strategy & intermediary relationships.* Financial forecasting, P&L management and contract negotiation. * Delivering YOY growth through product extensions and double-digit margins. * Instilling operational excellence into the business through processes and training.* Fostering commercially viable joint ventures and rewarding partnerships – Research, Media, D2C.* Talent management and in-house initiatives to help fuel a collaborative creative culture.* Ensuring compliance with internal and external policies, procedures and legislation including health & safety, personnel, finance, administration, and regulatory frameworks.* Client and strategic lead (B2C and B2B) across Public Sector, FMCG, Health & Beauty, Finance and Tech working with Global teams in the UK, Russia, France, Canada, US and Australia. * Operations and creative management - TV Production, Video Content, Print, Outdoor, Social, Experiential, Digital.* Digital Strategic Lead - Digital brand strategy, integrated social content planning and implementation. Brand Experience: Home Credit Bank, ESET, NLWA (Public Sector), Kaspersky Lab, Lenovo, MTV, Danone, Merisant, Sport England, Sanatogen, Rescue Remedy, Beautybay.com, L’Oreal, Cult Beauty, Bayer, Johnson & Johnson, Batiste Dry Shampoo, Arm & Hammer Toothpaste, Indeed Skin Care, TK Maxx, BioFreeze UK, Femfresh, First Response, Trojan Condoms, Sterimar, First Response Pregnancy Tests, VitaFusion, Nair, Mosi-Guard and Pearl Drops. Show less

London, United Kingdom

Strategic point of contact for senior clients across the Agencies full roster, responsible for nurturing accounts and driving incremental growth. Core Achievements and Responsibilities: • Strategic lead for new business pitches - Major wins included Canderel and Cow & Gate. • At the forefront of driving innovation within the digital space, introducing new formats and technologies and forging partnerships with experts in AR, App Development, Website Design & Build, UX, SEO… Show more Strategic point of contact for senior clients across the Agencies full roster, responsible for nurturing accounts and driving incremental growth. Core Achievements and Responsibilities: • Strategic lead for new business pitches - Major wins included Canderel and Cow & Gate. • At the forefront of driving innovation within the digital space, introducing new formats and technologies and forging partnerships with experts in AR, App Development, Website Design & Build, UX, SEO and PPC. • Established and launched "Social Therapy" - The agencies full service social marketing and content production arm, establishing a portfolio of six clients within one year.• Launched ‘PR Therapy’ and built the Agencies internal Digital Creative Unit, driving creative innovation across all digital platforms for our clients.Skills: • Significant experience and knowledge in advertising, short form and print production processes and operations. Show less

London, United Kingdom

Headhunted to help realise the founders ambition to launch a full service creative agency. My expertise in media, digital and direct marketing was the perfect complement to their ATL background. Core Achievements and Responsibilities:• Quickly established trusted relationships with senior clients by being quick, accurate, decisive and visionary for their business - Increased agency roster by five brands in 1 year. • Strategic lead and brand planning for SME’s and Blue Chip… Show more Headhunted to help realise the founders ambition to launch a full service creative agency. My expertise in media, digital and direct marketing was the perfect complement to their ATL background. Core Achievements and Responsibilities:• Quickly established trusted relationships with senior clients by being quick, accurate, decisive and visionary for their business - Increased agency roster by five brands in 1 year. • Strategic lead and brand planning for SME’s and Blue Chip Organisations.• Management of PR and Design teams - moulding together initiatives with ATL activations seamlessly. • Production management of Digital Display, Print, TV, Radio, OOH, DM, Website Design & Build.• Media planning & buying across TV Sponsorship, digital, print and direct marketing. • Implemented agency processes within account handling, production and finance management. Celebrated some of the most successful launches in the UK - Trojan Condoms (Cannes Gold Cyber Lion) Arm & Hammer Toothpaste (Doubled the brand), TK Maxx, Charbonnel & Walker, Warner Brothers, The British Museum. Show less

London, United Kingdom

Sally Henderson - The Real Method™

Cim Advanced Certificate, Sales And Marketing Operations/Marketing And Distribution

Ba (Hons) 2:1, Communication And Media Studies