Oliver Gibson Email & Phone Number

New York, Ny, Us

London, England, United Kingdom

BBD Perfect Storm is the brand and cultural transformation company, who exist to build brands from which the world benefits. - Member of the Senior Leadership Operations Team responsible for running the company - Lead strategy across Bumble, Hupe, eo, PepsiCo, Marriott, Mishcon de Reya and Majid Al Futtaim- Strategic Partner in the New Macho division, developing thought leadership into how men define success and happiness today to help brands shape a healthier narrative- Run our Academy program, training the team and our Clients in the fundamentals of brand building.

Greater New York City Area

VMLY&R Hudson Rouge are WPP's integrated marketing boutique building desire beyond reason for luxury brands. - Led repositioning of the agency as WPP’s integrated luxury boutique to attract new business in the luxury sector and increase agency revenue- Oversaw 25 strategists in NA, APAC, LATAM and ME across business, media, broadcast, digital, social, experiential, platform, CRM and owner communications- Built agency’s strategic discipline, introducing comms planning, cross-department effectiveness training and a ‘Story-Systems’ data driven experience ecosystem- Delivered thought leadership and speaking events including ‘Social Strategy Summits’ and studies on ‘The New Rules of Luxury’ and ‘The Wellbeing Era’- Since joining, Hudson Rouge was awarded Automotive Agency of the Year at the Marketing Automotive Awards, Top Agency at the MMA SMARTIES Awards, and Best Use of Celebrity in 100 Years of Ads by Campaign Magazine.Lincoln: - Helped Lincoln achieve strongest sales year since 2007, with significant gains in advertising performance in line with strongest conquest/defection ratio in category- Developed global brand positioning for Lincoln including target audience, purpose, architecture, values, passion points, benefit propositions and growth opportunities.

680 Fifth Ave, New York, Ny 10019

Pure Growth invents, invests in and advises businesses with high growth potential. They are business led and creatively wired to develop solutions for brands which change the status quo.- I played a major role in doubling the size of the agency in terms of revenue and team size, leading and winning pitches for Jockey, Chicos, TE Connectivity and TD Canada Trust bank - Led strategic development overseeing a strategy team including Brand Planning, Analytics, Media, Digital and Social Strategy- Developed the agency positioning and brand identity including optimizing agency website, revising approach to new business creds and creating internal culture and brand communications initiatives.

Greater New York City Area

Global Advertising Agency. Famously Effective Since 1917Agency: - Grey MVP (Most Valuable Planner) 2015- Spearheaded Effie Program leading 300 people to transform Grey's performance from 41st to 4th Most Effective Creative Agency in North America- Ran Cannes Creative Effectiveness Program resulting in a Silver Lion for DirecTVDiageo: Led brand and communications strategy for Ketel One Vodka and Crown Royal Whisky, adapting to a cultural shift in people's taste for greater authenticity and drinkers' increased appetite for craft.Hasbro: Following a successful pitch, oversaw two Senior Planners across all girls’ and boy’s brands including Star Wars, Transformers, Marvel, My Little Pony, Disney Princess, Littlest Pet Shop and Furby. Led brand strategy and integrated campaign development encompassing movies, TV series, apps, websites, on-line gaming, digital, social, TV commercials, in-store and packaging.P&G Corporate: Working closely with the CMO of the world’s largest advertiser, developed communications to increase P&G brand affinity and cross-category trial around the world. Campaigns include corporate, sustainability and sponsorship programs designed to engage investors, stakeholders, employees and consumers.FDA: Successfully pitched a behaviour change campaign to discourage teens from smoking, leading to a consulting position on the U.S. government’s Think Tank to improve tobacco control efforts.

Greater New York City Area

Febreze: Developed a global campaign across 18 markets. Transformed a universal human truth into a big, convention-breaking global campaign, applying it to specific business environments across the globe and different challenges across the product portfolio. In the US, The Breathe Happy campaign broke brand advertising attribution records, peaked brand equity and led to 36% higher value share within 1 year.

London, United Kingdom

Dairy Crest: Consulted on major segmentation study and devised annual brand plans across the Butters, Spreads and Margarines portfolio. Developed master-brand strategy, brand architecture and brand communications promoting Country Life as the British butter. Responded to health trends by repositioning Clover as the perfect balance of taste and health. Invited to run project to identify and capitalize on health spread market opportunities and to take responsibility for Cathedral City Cheese, Dairy Crest’s flagship brand. GSK: Working across allergy, cold & flu and analgesics. Created new brand visions, characters, architectures, strategies and integrated campaigns based on powerful insights to help brands improve people’s lives with both products and services. Awarded responsibility for brand strategy from incumbent brand consultancy.Santander: Led the strategy to win Santander’s pan-European online banking business by creating an entirely new kind of bank for the digital age, executed via fully integrated communications plan. Bold 2in1: Developed best performing ads in the brand’s history and identified the cause of a 6% decline to create an applied creative response in the relevant media. Fortis: Supported Head of Planning through an intense 8 month, global, pitch to develop the ‘Here today. Where tomorrow?’ idea, encouraging people to consider their life-goals and how better money management can help achieve them.

London, United Kingdom

I started my career on the Publicis graduate program, cutting my teeth developing the ‘You & Us’ campaign. UBS financial services' first global single-brand campaign running in UK, Germany, Italy, France, Spain, Hong Kong, Singapore, Taiwan, Korea, China and Australia.

Msc, Marketing, Distinction

Activities and Societies: University of Birmingham Boat Club University of Birmingham Kayaking Club

Bsc, Geography

Activities and Societies: University of Birmingham Boat Club University of Birmingham Taekwando Club