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I’m passionate about identifying and solving brand issues with creative ideas, which are not limited to the world of advertising. My work has been awarded at D&AD, Global Effies, NA Effies, and Cannes Lions, including the Black Lion for Creative Effectiveness and being selected as Top 10 Effie Case Study by Mark Ritson and Marketing Week to celebrate 50 years of Effies. I spent half of my career working in the United States and half in the United Kingdom. I proud to be a dual-citizen with unrestricted ability to work in the US and UK.I’ve worked across global and local brands in categories including spirits, foods, consumer packaged goods, pharmaceuticals, hospitality, government communications and financial services. During this time I’ve delivered numerous new business wins combined with growing existing business.When not addressing Client’s needs I lead training courses on strategic thinking and teach at Miami Ad School’s Planning Bootcamp. I love to run and have completed marathons in London, New York, Paris, Miami and BerlinYou can discover more about my work at grandsche.me
Bbdo New York
View- Website:
- bbdperfectstorm.com
- Employees:
- 26
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Group Strategy DirectorBbdo New YorkNew York, Ny, Us
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Planning PartnerBbd Perfect Storm Aug 2022 - PresentLondon, England, United KingdomBBD Perfect Storm is the brand and cultural transformation company, who exist to build brands from which the world benefits. - Member of the Senior Leadership Operations Team responsible for running the company - Lead strategy across Bumble, Hupe, eo, PepsiCo, Marriott, Mishcon de Reya and Majid Al Futtaim- Strategic Partner in the New Macho division, developing thought leadership into how men define success and happiness today to help brands shape a healthier narrative- Run our Academy program, training the team and our Clients in the fundamentals of brand building. -
Global Chief Strategy OfficerHudson Rouge Apr 2017 - Aug 2022Greater New York City AreaVMLY&R Hudson Rouge are WPP's integrated marketing boutique building desire beyond reason for luxury brands. - Led repositioning of the agency as WPP’s integrated luxury boutique to attract new business in the luxury sector and increase agency revenue- Oversaw 25 strategists in NA, APAC, LATAM and ME across business, media, broadcast, digital, social, experiential, platform, CRM and owner communications- Built agency’s strategic discipline, introducing comms planning, cross-department effectiveness training and a ‘Story-Systems’ data driven experience ecosystem- Delivered thought leadership and speaking events including ‘Social Strategy Summits’ and studies on ‘The New Rules of Luxury’ and ‘The Wellbeing Era’- Since joining, Hudson Rouge was awarded Automotive Agency of the Year at the Marketing Automotive Awards, Top Agency at the MMA SMARTIES Awards, and Best Use of Celebrity in 100 Years of Ads by Campaign Magazine.Lincoln: - Helped Lincoln achieve strongest sales year since 2007, with significant gains in advertising performance in line with strongest conquest/defection ratio in category- Developed global brand positioning for Lincoln including target audience, purpose, architecture, values, passion points, benefit propositions and growth opportunities. -
Chief Strategy OfficerPure Growth Sep 2015 - Apr 2017680 Fifth Ave, New York, Ny 10019Pure Growth invents, invests in and advises businesses with high growth potential. They are business led and creatively wired to develop solutions for brands which change the status quo.- I played a major role in doubling the size of the agency in terms of revenue and team size, leading and winning pitches for Jockey, Chicos, TE Connectivity and TD Canada Trust bank - Led strategic development overseeing a strategy team including Brand Planning, Analytics, Media, Digital and Social Strategy- Developed the agency positioning and brand identity including optimizing agency website, revising approach to new business creds and creating internal culture and brand communications initiatives. -
Strategic Planning DirectorGrey Group Sep 2012 - Sep 2015Greater New York City AreaGlobal Advertising Agency. Famously Effective Since 1917Agency: - Grey MVP (Most Valuable Planner) 2015- Spearheaded Effie Program leading 300 people to transform Grey's performance from 41st to 4th Most Effective Creative Agency in North America- Ran Cannes Creative Effectiveness Program resulting in a Silver Lion for DirecTVDiageo: Led brand and communications strategy for Ketel One Vodka and Crown Royal Whisky, adapting to a cultural shift in people's taste for greater authenticity and drinkers' increased appetite for craft.Hasbro: Following a successful pitch, oversaw two Senior Planners across all girls’ and boy’s brands including Star Wars, Transformers, Marvel, My Little Pony, Disney Princess, Littlest Pet Shop and Furby. Led brand strategy and integrated campaign development encompassing movies, TV series, apps, websites, on-line gaming, digital, social, TV commercials, in-store and packaging.P&G Corporate: Working closely with the CMO of the world’s largest advertiser, developed communications to increase P&G brand affinity and cross-category trial around the world. Campaigns include corporate, sustainability and sponsorship programs designed to engage investors, stakeholders, employees and consumers.FDA: Successfully pitched a behaviour change campaign to discourage teens from smoking, leading to a consulting position on the U.S. government’s Think Tank to improve tobacco control efforts. -
Senior PlannerGrey Group Dec 2010 - Sep 2012Greater New York City AreaFebreze: Developed a global campaign across 18 markets. Transformed a universal human truth into a big, convention-breaking global campaign, applying it to specific business environments across the globe and different challenges across the product portfolio. In the US, The Breathe Happy campaign broke brand advertising attribution records, peaked brand equity and led to 36% higher value share within 1 year.
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PlannerGrey Group Sep 2005 - Nov 2010London, United KingdomDairy Crest: Consulted on major segmentation study and devised annual brand plans across the Butters, Spreads and Margarines portfolio. Developed master-brand strategy, brand architecture and brand communications promoting Country Life as the British butter. Responded to health trends by repositioning Clover as the perfect balance of taste and health. Invited to run project to identify and capitalize on health spread market opportunities and to take responsibility for Cathedral City Cheese, Dairy Crest’s flagship brand. GSK: Working across allergy, cold & flu and analgesics. Created new brand visions, characters, architectures, strategies and integrated campaigns based on powerful insights to help brands improve people’s lives with both products and services. Awarded responsibility for brand strategy from incumbent brand consultancy.Santander: Led the strategy to win Santander’s pan-European online banking business by creating an entirely new kind of bank for the digital age, executed via fully integrated communications plan. Bold 2in1: Developed best performing ads in the brand’s history and identified the cause of a 6% decline to create an applied creative response in the relevant media. Fortis: Supported Head of Planning through an intense 8 month, global, pitch to develop the ‘Here today. Where tomorrow?’ idea, encouraging people to consider their life-goals and how better money management can help achieve them.
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Account ManagerPublicis London 2002 - 2005London, United KingdomI started my career on the Publicis graduate program, cutting my teeth developing the ‘You & Us’ campaign. UBS financial services' first global single-brand campaign running in UK, Germany, Italy, France, Spain, Hong Kong, Singapore, Taiwan, Korea, China and Australia.
Oliver Gibson Skills
Oliver Gibson Education Details
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Frequently Asked Questions about Oliver Gibson
What company does Oliver Gibson work for?
Oliver Gibson works for Bbdo New York
What is Oliver Gibson's role at the current company?
Oliver Gibson's current role is Group Strategy Director.
What is Oliver Gibson's email address?
Oliver Gibson's email address is ol****@****uge.com
What is Oliver Gibson's direct phone number?
Oliver Gibson's direct phone number is +134754*****
What schools did Oliver Gibson attend?
Oliver Gibson attended University Of Birmingham, University Of Birmingham.
What skills is Oliver Gibson known for?
Oliver Gibson has skills like Integrated Marketing, Advertising, Brand Architecture, Creative Strategy, Digital Strategy, Customer Insight, Digital Marketing, Brand Development, Marketing, Mobile Marketing, Direct Marketing, Creative Direction.
Who are Oliver Gibson's colleagues?
Oliver Gibson's colleagues are Seb Hill, Lizzie Obradovits, Olivia Jones, Louise O., Leah Coughlan, Caroline Caulfield, Lomasi Bell.
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Oliver Gibson
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Oliver Gibson
Director Of Research, Oxehealth & Director Of Oxehealth Clinical Research ForumGreater Oxford Area2robots.ox.ac.uk, oxehealth.com -
1gmcvo.org.uk -
4waellis.co.uk, jll.com, eu.jll.com, waellis.com3 +120730XXXXX
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