Laura Rich Email & Phone Number

San Mateo, California, US

Leveraging decades of experience across the content landscape, Media Mentors works with individuals and companies to craft and deliver impactful brand positioning and lasting customer relationships via media strategy and thought leadership content and events. Client projects:* Designing content strategy for a fast-growing startup in the media measurement.

San Clemente, California, US

*Exit*: Exit Club SOLD October 2024 to "The Exit Club"Exit Club aims to help entrepreneurs find meaning and purpose after a business exit. Insights, content and community for entrepreneurs before and after exit. THE EXIT CLUB podcast features interviews with entrepreneurs who've exited. http://exitclub.co

Oakland, CA, US

As Editorial Director at Message Lab, I am responsible for overseeing the development and execution of content programs that drive business outcomes for clients such as Google, Visa, ServiceNow, SoftBank Vision Fund, Brex and others. In this role, I work closely with clients to understand their unique needs and develop customized strategies to achieve.

Oakland, CA, US

I ran all editorial operations for Signal360, the monthly publication of Signal, the annual leadership event for Proctor & Gamble featuring leading voices and innovators from around the world, such as Jack Dorsey, Queen Latifah, Satya Nadella, Arianna Huffington and more. http://pgsignal.com.

Anaheim, CA, US

Led integration of Street Fight into existing 15-year-old company. Repositioned the business to align with new corporate needs, including establishing budget and operations within the larger organization. Built out the new content direction while maintaining existing loyal readers and attendees.

*Successful exit to Brandify in 2017.*Street Fight is a vertical media business focused on companies developing solutions for local tech & commerce. Launched and successfully sold to digital marketing platform Brandify in 2017. I remain an advisor to the company. In my tenure as CEO, I developed a range of product offerings that grew sales double-digits.

Writer and editor covering developments in online advertising, media, technology and startups for the New York Times, Fortune.com, Ad Age, Fast Company, Portfolio.com and others.

Recessionwire ("The Upside of the Downturn") was the first and most high-profile "recession media" property, leading the way with content that covered and aimed to help solve the problems of the downturn. As an editor at Condé Nast Portfolio.com, which covered the hedge fund class, Rich watched as the recession crept up the socioeconomic ladder, to impact.

New York, NY, US

• Advised on processes and coverage for Fortune.com and CNN Money in general.

New York, NY, US

• Launched site Apr. 15, 2007.
• Managed editorial operations, including staffing, interdepartmental liaison, partner relationships, content budget.
• Worked closely with publisher and print operations.
• Developed content strategy for launch and built team of 15 edit staff.
• Instituted and oversaw editorial processes; top-edited some sections; helped lead news coverage.
• Managed development and roll-out of new editorial sections.

New York, New York, US

• Managed all editorial, design, news and production operations of Inc.com and Fastcompany.com.
• Worked closely with publisher and print operations, coordinating between advertiser programs and Inc.om's page in every issue
• Led redesign of Inc.com; oversaw SEO revamp; established editorial protocol and direction.
• Led unique user growth on Inc.com (650k to 1MM) and FastCompany.com (400k to 1.2MM)

New York, NY, US

• Wrote weekly interview column with CEOs for the Sunday Business section. https://nyti.ms/2Bsxza9
• Subjects included Carol Bartz, Barry Diller, Mel Karmazin, David Lesar, Susan Lyne, Harry Stonecipher, Sumner Redstone, Susan Whiting.

Wrote several cover stories, edited the "New Gig" section about work in the internet industry, and penned the popular job-change column, "The Rich List."

B.A., English Composition

Education record