Laura Roig Lucas Email & Phone Number

Oporto, Portugal

Barcelona (Spain)

Martínez Otero Contract turns architects' and interior designers' ideas into bespoke furniture solutions and integral turnkey projects for retail, hotels, and corporations in multiple international locations. It manages the whole process from start to finish: technical analysis of the project, prototyping, manufacture, and installation.POSITIONI set up the Marketing Department: structure, policies and tactics.I designed, oversaw, and implemented global marketing and communications strategy, sales efforts for brand growth and lead generation, branding, media and public relations.Working across the full range of B2B marketing communications, I supported the activation of brand awareness to build strategic relationships and partner with key industry players: retail chains, hotel groups, specifiers (architects and interior designers), constructors, contractors and central purchasing bodies.- Definition of the Multi-/Omni channel ecosystem: paid/earned/owned channels and touchpoints.- Inbound Marketing: e-mail marketing, social media, lead generation campaigns, SEO and organic acquisition channels.- Strategic content creation, curation and planning across all communication channels (online and offline).- PR and events.- Press management.

Montcada I Reixac, Barcelona (Spain)

CIN Valentine is a Spanish company founded in 1946 under Barnices Valentine and was acquired in 1994 by CIN - Corporação Industrial do Norte, S.A. It operates in the Architectural and Protective coatings segments. POSITIONResponsible for the positioning of the brand in B2B, B2C and corporate (internal and external) environments to enhance CIN brand's equity in the Iberian territory working closely with the Portuguese management.Definition of the marketing and communication strategy considering sales goals for:- products- audiences: dealers, painters, consumers and specifiers (architects & interior designers).- channels: owned shops, franchisees and partnership stores.Concerning products and services, work in close collaboration with products managers and the sales team in the execution of the activities and the achievement of their sales targets through the planning and coordination of commercial actions. Assist and coach dealers with their trade marketing plans and the use of marketing tools.At a corporate level, manage all aspects related to brand image, communication (on / offline), media relations, event organisation, PR actions, sponsorship programs and corporate social responsibility to ensure positive value.

Sallent, Barcelona (Spain)

Stradivarius seeks to understand and interpret the latest trends and developments in fashion to allow young men and women to express themselves comfortably regardless of the occasion.Originally a family-owned women’s fashion brand, Stradivarius joined Inditex in 1999 and within a year entered three new international markets.POSITIONCollaboration on the creation of a new brand image and corporate identity and overseeing the rollout into shops worldwide: 400 stores in 24 countries.Development of different activities such as the creation and management of point of sale communication, relationships with franchisees and affiliates to meet specific business needs, the creative supervision of seasonal campaigns and media relations.Direct contact with stylists, tv producers and press: writing and placing press releases in key media titles.

Barcelona (Spain)

This company specializes in designing and producing communication campaigns and branding projects for the retail sector, implementing its services throughout the whole Spanish territory.POSITIONConceptualisation and development of communication campaigns, branding projects and promotional activities to encourage retail sales (business-specific campaigns, store opening campaigns, local marketing activities and co-branding) throughout the whole Spanish territory.As a Brand Champion for the Vodafone Brand, ensure that the brand personality and company positioning was reflected in all relevant internal and external communication activities and materials (content and design) for all the distribution channels: owned shops, franchisees, partnership stores and dealers.Internal training of the team members regarding brand strategy and guidelines to ensure strong implementation.

Barcelona (Spain)

RESPONSIBILITIES:- Closed new accounts as a member of the business development team.- Brand Champion for the Vodafone Brand.- Concept, design, and development of ATL & BTL creative campaigns.- Creation, production, and delivery of point of sale materials.

Barcelona (Spain)

Liaising with clients such as Dorna Sports, Quadis, Pielsa, Torras Papel and La Salle Universidad.

Barcelona (Spain)

Writing news for the company's corporate website.

Barcelona (Spain)

RESPONSIBILITIES:1. Requesting budgets.2. Ordering.3. Searching for new suppliers.4. Coordinating with agency production areas.Liaising with clients such as Banc de Sabadell, Gaes, Mapfre Vida, BT España, Intermón, Venca, Mutual Flequera and Hempel Paints.

Digital Marketing Program, Digital Transformation | Marketing | Sales

The program enables the participants to become integral managers with an in-depth knowledge of the digital ecosystem, being also able.

Inbound Marketing Program, Marketing | Digital Transformation | Sales

The program enables the participants to become integral managers with an in-depth knowledge of the inbound marketing methodology, being.

Corporate Communication And Brand Building (Branding) In A Digital Society, Branding | Digital Communication

Postgraduate Diploma In Brand Meaning: Construction, Analysis And Brand Identity Management, Branding

Work Team Management Program

Diploma In Graphic Advertising, Advertising

Postgraduate Diploma In 100% Creativity, Advertising | Creativity

Advertising And Public Relations Degree, Advertising