Laura M. Email & Phone Number

United Kingdom

London, United Kingdom

London, United Kingdom

- Implementing marketing calendar to plan and execute seasonal campaigns. Planning communication strategy as well as providing detailed reporting and analysis of campaign results.- Organising and chairing weekly marketing meetings with heads of departments. - Composing compelling copy for promotional material, website and press releases. - Producing marketing collateral by briefing external agencies and co-ordinating all content creation and design, ensuring timescales were adhered… Show more - Implementing marketing calendar to plan and execute seasonal campaigns. Planning communication strategy as well as providing detailed reporting and analysis of campaign results.- Organising and chairing weekly marketing meetings with heads of departments. - Composing compelling copy for promotional material, website and press releases. - Producing marketing collateral by briefing external agencies and co-ordinating all content creation and design, ensuring timescales were adhered to. - Managing the relaunch of the Melrose and Morgan website. Working with a developer to design and create the website, carrying out usability testing, meeting with relevant stakeholders and working to strict timelines.- Creating and managing all website content, ensuring copy optimised for SEO and product images and descriptions were accurate and detailed. - Organising our attendance at industry trade shows and working on the stand during shows to capture leads, generate sales and network with industry contacts. - Established a digital marketing campaign with web agency to increase website traffic and brand visibility, monitoring results and adapting the campaign accordingly.- Implemented abandoned basket and remarketing functionality to increase revenue and monitored results.- Managing an ongoing digital CRM campaign to increase brand loyalty and revenue from the website.- Managing all social media platforms. - Managing relationships with external agencies.- Planning and directing all photo shoots for both lifestyle and product photography. - Effective management of two team members who provided support for marketing activities. Ensuring appropriate delegation of tasks, monitoring time management as well as providing regular feedback and support.- Carrying out weekly in-store merchandising and staff training for new initiatives and products. - Working with PR agency to promote seasonal and year-round campaigns and products. Show less

London, United Kingdom

- Brought in to assist with the re-launch of four Maybourne websites- Managing the content entry on all sites- Copy writing- User experience testing and working with digital agency to resolve any issues with design and functionality- Co-ordinating relaunch project schedule- Managing budget- reporting to Head of Digital

London, United Kingdom

- Creating marketing campaigns and providing detailed reporting and analysis of campaign results.- Working with PR Manager to create marketing calendar and plan seasonal campaigns and promotion accordingly.- Copywriting for promotional material, website content and press releases.- Managing all website content as well as managing all functionality changes and providing detailed reporting on website performance. - Responsible for digital CRM campaign to build guest loyalty and… Show more - Creating marketing campaigns and providing detailed reporting and analysis of campaign results.- Working with PR Manager to create marketing calendar and plan seasonal campaigns and promotion accordingly.- Copywriting for promotional material, website content and press releases.- Managing all website content as well as managing all functionality changes and providing detailed reporting on website performance. - Responsible for digital CRM campaign to build guest loyalty and brand positioning.- Managing all social media platforms and working with social media influencers to increase brand awareness and engaging with new and existing guests to build brand loyalty.- Initiating and managing relationships with external agencies including web agency, designers, printers, photographers and suppliers.- Scheduling, planning and directing all photo shoots, ensuring all departments involved were fully briefed. - Working with hotel events team to organise and promote special events such as music showcases, cinema screenings and launch parties.- Engaging with selected partners to create compelling messaging to support brand positioning, create media messaging and build guest loyalty.- Effective management of interns to ensure mutually beneficial work placements. - Relaunch and management of The Club at South Place Hotel membership club, introducing new membership procedure, producing The Club collateral, training the Front of House team and responding to member queries and requests. - Involvement in the launch of the new Chop House brand of restaurants; liaising with key stakeholders, planning menus and special offers and implementing campaigns ensure consistency across all three restaurants. Show less

London

Glasgow

Using computer and email systemReviewing candidate applicationsInterviewing potential candidates over the phoneAttending regular team meetings

Meeting with suppliersOrdering stockUsing computer systemMonitoring stock levelsChoosing new products to stock in storeWorking closely with buying manager

Ba, Fashion Business

Diploma, Creative Jewellery

Education record

7 Highers at various levels