Laura Sauls Email & Phone Number

Los Angeles, CA, US

Overseeing for WAYB all efforts in sales, marketing, branding, social impact, and customer experience strategy.

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Manhattan Beach, CA

Manhattan Beach, California

California

Greater Los Angeles Area

Greater Los Angeles Area

• Part of a 2 person team that launched and grew the US business to over 2 million units sold and over 3000 outlets in less than 7 months.
• Brought on board and directed PR and marketing agency partners to achieve national exposure and impact goals.
• Established and managed US based social media channels.
• Created and drafted the marketing strategy for the overall 2015 US Business Plan.
• Managed experiential agency to achieve over 150K+ samples in 10 week sampling tour.
• Crafted market, customer and DSD launch presentations.

El Segundo, CA

From 2010 to late 2012, was part of a 2 man brand team that took ZICO from $10MM in revenue to over $70MM during 3 year growth period that culminated in full-scale acquisition by The Coca-Cola Company.-Manage agency partners in advertising, public relations, social and digital media.-Spearheaded and curated content for ZICO’s social channels that grew from.

-Managed multi-million dollar budget for Toyota’s Action Sports and Health/Endurance National sponsorships and activations.-Coordinated and implemented national events, sponsorships and promotional activities using internal and external resources.-Developed custom property content for broadcast, social media and digital platforms.-Interfaced with vendors.

-Created innovative, equity-building marketing campaigns utilizing tactics such as mobile tours, street teams, event and sponsorship activation, guerilla marketing, in-store and viral/word-of-mouth marketing.-Provided marketing services to clients in categories including high-tech (Adobe, Intel), consumer packaged goods (Nestlé, Jolt, Pharmavite).

Cincinnati, OH

-Managed multiple clients in a variety of verticals-Managed their yearly spend budgets-Produced TV, Radio and Print ads-Contributed creative ideas

Oversaw promotions to increase ticket salesParticipated in production of reality TV show, Red Card

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Gamma Phi Beta

Education record