Overseeing for WAYB all efforts in sales, marketing, branding, social impact, and customer experience strategy.

Part of a 2 person team that launched and grew the US business to over 2 million units sold and over 3000 outlets in less than 7 months. • Brought on board and directed PR and marketing agency partners to achieve national exposure and impact goals.• Established and managed US based social media channels.• Created and drafted the marketing strategy for the overall 2015 US Business Plan.• Managed experiential agency to achieve over 150K+ samples in 10 week sampling tour.• Crafted market, customer and DSD launch presentations.• Interfaced with Sales and vendors to develop and deliver POS and custom assets for sales support.• Managed trade show executions.

From 2010 to late 2012, was part of a 2 man brand team that took ZICO from $10MM in revenue to over $70MM during 3 year growth period that culminated in full-scale acquisition by The Coca-Cola Company.-Manage agency partners in advertising, public relations, social and digital media.-Spearheaded and curated content for ZICO’s social channels that grew from 500 to 250,000 followers.-Direct and execute ZICO’s first national sponsorship and activation of the Life Time Fitness Triathlon Series, a national series that has generated over 330K in-person samplings.-Creation and management of Team ZICO, the national brand ambassador program of 50 athletes, while cultivating and maintaining professional endurance athlete relationship for the brand.-Reinforce ZICO’s culture by championing Commitment Day, an internal wellness program to raise money for ZICO’s charity, Challenged Athletes Foundation.-Train and manage Coke’s Internal & Consumer Affairs Team. Solely ran customer care until August 2012.-Interfaces with Sales, Field Marketing and vendors to develop and deliver coupons and custom assets for sales support.

-Managed multi-million dollar budget for Toyota’s Action Sports and Health/Endurance National sponsorships and activations.-Coordinated and implemented national events, sponsorships and promotional activities using internal and external resources.-Developed custom property content for broadcast, social media and digital platforms.-Interfaced with vendors and client partners for logistics and approvals while managing all sponsorship deliverables.

-Created innovative, equity-building marketing campaigns utilizing tactics such as mobile tours, street teams, event and sponsorship activation, guerilla marketing, in-store and viral/word-of-mouth marketing.-Provided marketing services to clients in categories including high-tech (Adobe, Intel), consumer packaged goods (Nestlé, Jolt, Pharmavite), telecommunications (AT&T, T-Mobile), retail/QSR (Chick-fil-A, TJX Co.) and automotive (Suzuki).-Provided account service, including developing and maintaining client relationships.-Managed company website as well as two direct reports.

-Managed multiple clients in a variety of verticals-Managed their yearly spend budgets-Produced TV, Radio and Print ads-Contributed creative ideas

Oversaw promotions to increase ticket salesParticipated in production of reality TV show, Red Card