Laura Schaefer Email & Phone Number

Rye, New York, United States

Greater New York City Area

• Built national and local radio plans using Katz Orders System and Strata, including Network and Spot plans for Premiere Networks, packaged “Custom Networks,” and companywide partnership deals with local DJ voicing.
• Used Jelli aka Smart Audio as an alternate tool to build media plans based on clients’ requested specs.
• Managed and maintained Upfronts for multi-million dollar accounts.
• Communicated with Account Executives regularly and determined best planning and pricing strategies for efficient media plans.
• Worked on company projects requested by CEO including event/podcast promos, trade deals, and partnership plans.
• Connected with radio stations daily to work through any local issues including order clearance, make goods, and local problems with copy.

Greater New York City Area

Greater New York City Area

• Liaised between artists and presenters to coordinate performance logistics.
• Prepared and file artists’ US work visa applications.
• Utilized Sage 50 Accounting software to generate checks, statements and invoices for artists.
• Edited and organized artist contracts in company files.
• Updated contract information on 3i Platform database.
• Completed US and Canadian Tax ID applications for artist tax waivers.

Bloomington, Indiana Area

• Researched past clients’ performance activity.
• Contacted previous clients to encourage them to return to FlipSwitch.
• Utilized database to send press releases to journalists in cities corresponding to artists’ performances.
• Researched potential new clients’ music and touring schedules and contacted those artists.
• Updated journalist and artist information in database.

New York City

• Read, compiled information from, and assembled Mediabase Video Airplay Reports (music video airplay tracking system) and Nielsen Soundscan Reports (sales tracking system).
• Researched and assembled Radio Airplay information to be distributed daily to the entire company.
• Participated in listening sessions and provided recommendations of songs to be released for radio airplay.
• Created informational one-sheets to be mailed with CD’s to radio stations across the country.
• Organized and created inventory system for CD cabinets.
• Filed and submitted purchase orders in Universal Music’s database.

New York City

• Coordinated artwork and followed up on reservations for Opening Night Journal.
• Prepared and executed Special Event mailings, including early reservation, journal solicitations, and Opening Night Gala invitations.
• Composed and sent confirmation e-mails for Gala ticket reservations and Special Events gifts.
• Researched potential companies/individuals for in-kind donations, sponsorship and journal advertising.
• Composed blog entry on Carnegie Hall website for Taste of Oakville wine tasting event.