Founder and creative director of REDS which specializes in digital design, mobile media and print graphics. Independently responsible for marketing and client consultations, realizing efficiencies and goals and creating positive ways to reach each unique target audience by developing innovative interactive games, video displays, mobile applications, kiosks, and more.Featured Clients/Projects• Trauma 101: Creation of branding identity and associated print material. Website Design for comprehensive website where doctors can post customizable audio scripts and patient can download with ease.• Holistic Circus Therapy: UI Website Design and creation of branding identity and associated printed promotional material including press packet, handouts and posters.• CyberPet: Website design of complex database driven search engine to match animals with prospective owners. Ability for breeders to purchase and post ads of animals.• 1st American Solar: Developed branding and creative website solution for a client on arestricted budget.

Avalere Health is a leading global commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our 1,500+ experts combine their knowledge and expertise across its core disciplines—Consulting; Medical; Policy, Access, Value, and Evidence; Marketing; and Digital Experience Technology—to create the connections that make better health happen. We partner withclients to navigate the complex and rapidly changing healthcare ecosystem. We help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

Independently managed major client accounts and developed creative solutions through visual communication. Led the design and implementation of corporate portals, websites and web-based applications. Produced web interfaces, layouts, site graphics and other branding elements such as corporate identity. Worked closely with clients to align design objective with marketing goals and target audiences. Co-produced a unique custom CMS System to integrate with large and small custom designed and programed websites. Collaborated with developers on front end coding to meet project requirements and deliverables.Featured Clients/ Projects• ArcheDream for HUMANKIND: Website design with an updateable content management system (CMS) and promotional material for Archedream, an international blacklight mask theater company which communicates universal ideas and emotions to promote understanding and compassion.• 2Xist: Website redesign for nationally known, exclusive men’s clothing line. Completion of a complex brochure and e-commerce site with high-end retouching of seasonal photo shoots.• WaterDreams: Website design and production of print material for a new non-profit organization helping educate the public on ways to make drinkable water to children in 3rd world countries.

Provided creative leadership and art direction for consumer and HCP focused initiatives for AbbVie and Gilead. This included creating video, print, CRM and web based material, storyboarding and commercial productions. Participated in new business pitches and presented and explained creative concepts to clients. Oversaw and collaborated with a large team consisting of art directors, designers, UX, writers, and more to produce creative assets.Featured Clients/Projects• Gilead: Art direction and design work for national ad campaign and website for Help Stop the Virus - www.helpstopthevirus.com• AndroGel PRO: Creative direction and concepting to rebrand the HCP website and all advertising print material. www.androgelpro.com

Focused on concept development, marketing strategy and execution of print and digital material ranging from high end catalogs to complex websites, billboards and commercials. Worked in a team setting with the creative director and as solo lead designer interfacing with clients, freelancers and copywriters on a day to day basis.Featured Clients/Projects• Sungard: Created nationally publicized ad campaign, diagrams, white pages, catalogs.• Freedom Credit Union: Developed corporate branding identity, promotional material, strategic marketing plan for 75th anniversary and social media integration for client relationship building. Strategized and storyboard creation for TV commercials and video podcast.• Trumark Financial: Created advertisements and promotional media including direct mail and billboards for new corporate campaign.• CertainTeed: Maintained and updated all forms of print material for siding division. Brought new siding products such as ‘Icon’, ‘Naturals’, ‘Aspire’ from conceptual phases to market. Work included multi-faceted web and print sales promotion.• Citadel National: Sitemap, wireframe development and interface design of website for optimal user experience.

Collaborated on print and interactive projects with clients the museum and exhibit arena, from initial concept to final execution. Managed and coordinated programmers, printers and designers to complete projects on tight deadlines. Additionally responsible for layout and design of projects including print marketing material, RFP’s, and static and interactive museum and trade show exhibits.Featured Clients/ Projects• Iowa Hall of Pride Museum: Wolfe Eye I-Wall: Designed and coordinated programming on 40’ interactive wall with a sliding 42” LCD touch screen.• Herbert Hoover Presidential Museums and Library: Lead designer and coordinator of user interface interactive kiosk exhibit averaging 200 unique visitors a day.• Centocor (Division of Johnson and Johnson): Produced and coordinated over 40,000 marketing kits with multiple CD-ROMS, brochures, tip-ins and printed material to sales representatives nationwide.• Cabinet Tree: Aided in the development of interactive design tool to assist in the selection process of cabinet doors. Sole designer of logo, corporate identity, tradeshow print material and user interface of interactive kiosk.

Designed, implemented, fabricated, installed, and maintained wayfinding and departmental signage including construction documents.Featured Clients/ Projects• The University of Pennsylvania Health System: Maintained wayfinding system and construction of signage.• Excellerx, Roche, Bristol Myers & Squib: Designed wayfinding systems and coordinated construction of signage and installation.

· Developed comprehensive wayfinding systems, conceptual design, design development, documentation and coordination of fabrication. · Finalized detail drawings and manuals for bid and fabrication. · Produced identity standard manuals for corporations/clients. · Designed, prepared, and executed corporate identities, logos and graphics for cities, businesses, hospitals, and universities. Clients included: · The City of Miami Beach: Logo redesign and Corporate Identity Standards Manual· Princeton Medical Center – BreastHealth Care Center: Designed Donation Wall Exhibit

Book Cover Designs