Laura Schneider Fernandez Email & Phone Number

Berlin, Germany

Nationales Marketing (DE) - Knoppers Internationales Marketing - Werther‘s Original Internationales Marketing - Moser Roth 125g

Waldenbuch, Baden-Württemberg, Germany

Analytical Support: Successfully consolidated market results across business units and conducted in-depth analysis at product group level using internal sell-in data, Iri, Nielsen, and GFK data sources.Portfolio Management: Took charge of creating the 2024 product catalogue, including item data, illustrations, and compelling PowerPoint presentations—additionally, supported and consolidated product data for a new online catalogue format.Product Group Focus: Master Thesis project focused on the Choco Cubes product group. Evaluated market repositioning strategies and highlighted possible challenges. Consolidated all relevant market research and prepared briefings for focus groups in collaboration with the market research department.Innovation Leadership: Took on the role of GPM lead during the ideation sprint for new Choco Cube concepts, with stakeholder management, including presentations to the Head of Innovation.

Frankfurt/Rhein-Main

Brand Website: Oversaw the consistent maintenance of the brand's website, ensuring its reliability and functionality. Creating briefings for new website content. Social Media Coordination: Coordinated social media activities on platforms like Facebook and Instagram, collaborating with agencies to create engaging content and design concepts.Competitor Analysis: Took responsibility for producing professional-level competitor reports and presentations, providing valuable insights to inform strategic decision-making.PoS Material Development: Developed a range of Point of Sale (PoS) materials for FERRERO ice cream, enhancing brand visibility and impact at retail locations.Sampling Tour Management: Successfully coordinated and managed a sampling tour across Germany, including research, location selection, merchandise coordination, and merchandise planning, contributing to brand outreach.

Potsdam, Brandenburg, Deutschland

Product Card Compliance: Proficiently created legally compliant product cards for consumers, ensuring transparency and adherence to regulations.Product Specification Expertise: Produced comprehensive product specifications, including allergen information and nutritional value, to enhance consumer understanding.Social Media Management: Monitored all social media activities, maintaining a consistent online presence and reputation.Instagram Supervision: Successfully supervised the company's Instagram account, contributing to content creation and engagement strategies.Pitch Deck Development: Skillfully prepared and developed professional pitch decks to support business presentations and proposals.PR and Press Coordination: Efficiently coordinated all PR activities and press releases, fostering positive relationships with media outlets and the public.Consumer Trend Research: Conducted in-depth research on current consumer trends and statistics to inform business strategies and decision-making.

Bad Schwartau, Schleswig-Holstein

Shelf Life Testing: Oversaw storage tests, including shelf life testing, to ensure product quality and safety standards. Lab Analysis: Conducted physical laboratory analyses, measuring parameters such as water activity, viscosity, and pH levels to inform product quality and consistency.Ingredient Evaluation: Evaluated alternative and new raw ingredients, contributing to product innovation and improvement.Sensory Testing: Actively participated in sensory tests to gauge product appeal and quality.Product Development: Independently developed various McDonald's products, showcasing creativity and innovation in the fast-food industry.In-House Testing Coordination: Organized internal in-house testing for research purposes, facilitating experimentation and data collection.Workshop Product Samples: Produced product samples for workshops, specifically for McCafe UK, to support product development and customer satisfaction.

Fulda, Hessen, Deutschland

Alzenau, Bayern, Deutschland

Alzenau, Bayern, Deutschland

Master Of Science - Ms, Food Business And Innovation, First Class Honours

Core subjects: Food Entrepreneurship and Innovation Consumer Behavior and Relationship Marketing Category Management and Food Retail.

Bachelor Of Applied Science - Basc, Oecotrophologie, 1,6

Core subjects: Marketing Product Development Business Management Food Science (Food Safety/Processing) Quality Management Human Nutrition.

Abitur, 1,6

Activities and Societies: Mitglied in SMV ("Schüler mit Verantwortung"), Teil der Schulzeitung