Laura S. Email & Phone Number

Greater Los Angeles Area

• Leading all internal and external communications for Canvas, the world's second-largest independent media agency.
• Responsible for defining the agency communications strategy across all mediums (internal, social, PR, etc.)
• Constantly working to frame compelling narratives for Canvas Worldwide, its divisions, C-suite executives, and clients via high-quality media placements in ad trades
• Helped secure Adweek’s Breakthrough Media Agency of the Year award, Campaign's Most Innovative Agency of the Year, and short list nods from the Effies and Cannes Lions

Greater Los Angeles Area

• Freelance copywriting clients include the NFL, Thrive Market and global media company PMC
• Published writer with bylines from Huffington Post and XOJane to LA Times
• Live social media reporting from various red carpets, including the NBCUniversal Short Film Festival

Greater Los Angeles Area

• Developed creative campaigns highlighting and amplifying collaborations between advertisers and non-profit partners within CBS EcoMedia, the award-winning social good advertising arm of CBS
• Led the creative process—from pitch to production to final edits—for hundreds of inspirational TV spots, videos and articles for clients such as UnitedHealthcare, McDonald’s and Cadillac
• Defined the EcoMedia voice across all company websites, newsletters and social media
• Oversaw all company social, while executing innovative content distribution strategies for clients that drove growth and engagement across all social platforms
• Oversaw all social media for other CBS social good-related accounts
• Produced additional content for CBS corporate social good initiatives that aired internally and externally

Culver City

• Led agency’s editorial strategy with a focus on content creation to drive new business
• Managed editorial team to generate articles, infographics and SlideShares for key client, Staples
• Overhauled copy and creative for custom Staples app—building a library with hundreds of micro-articles while implementing an influencer program to drive buzz and downloads

Los Angeles, CA

• Oversaw all written content while maintaining a consistent voice for 30+ online communities (including JDate and ChristianMingle) with a combined total of more than 11 million members
• Crafted copy for national billboards, email campaigns, mobile sites, banner ads, custom apps as well as TV spots (three of which were featured in Adweek)
• Conceived and named Inaugural Editorial Director of JLife, a content destination for singles—included recruiting dozens of contributors while also assigning and editing daily content
• Successfully increased traffic for JDate's online magazine from 3k UV/month to 100k UV/month
• Managed all social channels from Facebook, Twitter and Instagram to Pinterest and YouTube with a combined total of more than 3 million fans/followers

Los Angeles, CA

• Collaborated on company style guide while writing copy for websites, videos and email campaigns
• Managed multiple social accounts—including daily posts and giveaways—and tripled Facebook fans in 2010
• Ran point on all live updates via Facebook and Twitter at select GUESS events

• Worked collaboratively to produce two daily newscasts while managing a ten-person crew
• Wrote and edited up to fifteen stories per newscast while meeting tight daily deadlines
• Experience interviewing celebrities, athletes, criminals, entrepreneurs, politicians and anyone else with a story to tell.