Laura Morris Email & Phone Number

Managing a team of Digital Marketing Managers and Account Managers to ensure we deliver strategic digital marketing activity for our clients

Cheltenham, England, United Kingdom

Supporting B2C and B2B businesses with building successful digital marketing strategies through channels such as Social Media, SEO, PPC, Email Marketing & Content. Working with agencies to consult and shape their digital marketing offering and training teams to maximise performance

Heading up the marketing team, I was responsible for both the promotion and product development of the Locowise platform.- Management of Product Marketing Exec.- Devising global marketing campaigns including which channels to focus on, tone of voice, creative direction and objectives.- Responsible for yearly marketing and product development budget.

Cheltenham, Gloucestershire, United Kingdom

• Managing Digital Marketing team
• Identifying opportunities to grow revenue from existing or new clients by reviewing client campaign and website performance analytics
• Devising integrated digital marketing strategies to drive online traffic to client and company websites
• Review new trends and technologies and keep the company at the forefront of developments in digital marketing

Cheltenham

• Creating measurement and implementation plans for client websites and campaigns
• Developing and managing digital marketing campaigns
• Ensure effective measurement of all campaigns, looking at how effective they have been and to ensure any learnings are utilised in future work
• Tracking conversion rates and making improvements to websites
• Creating and implementing social media strategies for clients. Including set up and training
• Review sites SEO credentials and provide… Show more

Oxford, United Kingdom

• Creating, driving and executing the PPC, SEO & Remarketing strategy globally.
• Devising tactical campaigns and testing to enhance programmes. This includes copy writing, design briefing and building HTML pages.
• Responsible for managing the external SEO agency, attending regular face to face and phone meetings, ensuring the smooth operation of Whittard’s SEO activity.
• Carrying out in house SEO activity such as redirects, optimising on site content, optimising technical setup… Show more
• Carrying out in house SEO activity such as redirects, optimising on site content, optimising technical setup etc.
• Responsible for the delivery of search marketing to meet new customer acquisition targets, optimise spend budgets, maximise ROI and increase consumer awareness of the brand globally.

• Managing client’s social media channels, some with over 2.5million page likes.
• Creating and scheduling Facebook and Google+ posts and tweets
• Producing monthly and quarterly reports on social media and website traffic
• Attending client strategy meetings
• Helping create client content strategies

Master Of Science (Msc), Digital Marketing, Distinction

Semester 1 results: Distinction Semester 2 results: Distinction Dissertation results: 72% (Distinction) Key Modules studied: - Building.

Certificate In Direct And Digital Marketing Principles, Marketing

Bsc Management Science, Business Management, 2:1

Key Modules: - Optimisation - Strategic Management - Digital Marketing - Strategic Marketing Decisions

A-Levels, Business Studies, Psychology, Maths, Business Studies-A, Psychology-A, Maths-B (As Level English-B)

Activities and Societies: Sports Scholar, Prefect, Head of Tennis, Vice Captain of Hockey