Laura Gallardo, Cfre Email & Phone Number

United States

• Created and implemented multi-channel communications plan for integrated health care system’s $25 million comprehensive campaign, including videos, print/electronic newsletters, website, social media, proposals, presentations, and internal communications.• Developed and executed annual solicitation strategy through segmented print and digital appeals, doubling the donor acquisition rate in the first year and achieving a 57% donor retention rate.• Integrated storytelling into the Foundation’s communication efforts by identifying donor, caregiver, and patient stories, conducting interviews, and writing copy.• Partnered with Chief Philanthropy Officer to develop Board of Trustee solicitation strategies, create Board reports, deliver Board presentations, and assist with overall Board management.• Partnered with planned giving consultant to execute a planned giving marketing and stewardship strategy, including a new legacy recognition society, website, collateral, and e-communications.• Conceptualized and executed new grateful patient campaign, increasing results by 50% in two years.• Maintained personal portfolio of donors for cultivation, solicitation, and stewardship.• Partnered with Senior Special Events Officer to elevate communications for two signature events, introducing script, videos, and sponsor opportunities package for annual gala and golf tournament. • Expanded donor relations communications, including a leadership acknowledgment process from the enterprise CEO and an increase in donor-centric stewardship (e.g., Thanksgiving, Valentine’s Day).• Aligned Foundation with best practices regarding gift acknowledgments, donor recognition, and naming policies.• Partnered with Human Resources to increase Foundation awareness, delivering engaging presentations at new employee orientations and executing an interactive booth at the benefits fair.• Served on the enterprise’s Elevate Leadership Team and as a Building Connections Champion.

• Created and implemented strategic plan for the University's donor relations program, including comprehensive acknowledgment, recognition, and stewardship initiatives for 5,000+ donors.• Acted as Advancement liaison to University Communications division, partnering to inform, persuade, and inspire constituents to support the University through multiple communication channels.• Created and implemented communications plan for Forever Yours comprehensive campaign ($207.2 million), including case statement, major initiative brochures, videos, microsite, newsletters, social media, information sheets, presentation template, public launch event materials, and media relations.• Served on Och Tamale magazine editorial team by developing content, conducting interviews, writing and editing copy, and leading internal division reviews for three issues annually.• Oversaw endowed and annual scholarship programs, including selection of 500 student recipients, production of donor stewardship reports, and arrangement of visits between donors and students.• Authored and edited numerous writing projects on behalf of the Advancement division, including proposals, constituent correspondence, blogs, annual giving appeals (including Giving Day communications), planned giving marketing materials, website pages, e-newsletters, crisis communications, and event remarks.• Spearheaded efforts with Development team to develop individualized stewardship plans for the University’s top 200 major donors and partnered with campus departments to execute plan elements.• Managed all elements of annual donor recognition events, including Celebrating Endowment & Legacy Luncheon and Volunteer & Philanthropic Leadership Reception.• Elevated recognition and stewardship programs for President’s Circle leadership donors, planned giving donors, and first-time donors.• Maintained portfolio of leadership donors for cultivation, solicitation, and stewardship.

• Responsible for the overall operation and management of all development and fundraising programs for The Learning Centers at Fairplex, a non-profit 501(c)(3) non-profit organization uniquely equipped to bring together a variety of educational programs at Fairplex, home of the Los Angeles County Fair, in Pomona.• Created and implemented comprehensive fundraising plan to meet $1.6 million annual fundraising goal for four Learning Center programs through contributions, special events, grants, and other donated revenue.

• Maintained active donor/volunteer portfolio through ongoing communication, on-site program tours, and other interactive donor engagement/recognition opportunities.• Managed all activity related to government, foundation, and corporate grants, including proposals, budgets, reports, and prospect research, achieving a seven-year total of $1.92 million in grants.• Managed three annual fundraising events, including volunteer committees, sponsorship/ticket sales, auction/in-kind donations, and donor recognition/correspondence, raising an annual average of $495K.• Managed organization’s largest annual fund campaign (Yellow Bus) and oversaw nine community campaigns, increasing contributions by 30% in the first year and doubling the donor base in three years.• Provided significant leadership in creating the organization’s first-ever strategic plan, including oversight of volunteer committee and development of mission, vision, values, goals, objectives, and action plan.• Participated in capital campaign activity, including initial planning, creation of case statement, volunteer training, solicitations, campaign cultivation/recognition events, and donor stewardship.• Acted as Development team liaison to Marketing/Communications team, providing significant direction and content for case statements, brochures, newsletters, invitations, website, and social media.• Initiated planned giving program and introduced Legacy Society to recognize donors of planned gifts.• Spearheaded employee campaign, raising $19K in first year and increasing gifts by 50% over three years.• Oversaw Fair volunteer program of 500 individuals, including intake/screening, orientation, scheduling, on-site support, and volunteer thank you event.• Delivered public speaking engagements at Chambers of Commerce, service clubs, and community groups.• Supervised three Development team members and served on the Fairplex Management team.

• Coordinated annual special events (Dinner & Auction, Golf Tournament, and National Kids’ Day), including solicitation of sponsorships and donations, donor recognition, event program, and committee leadership.• Prepared government, foundation, and corporate grant proposals and reports.• Composed and edited text for publications and press releases.• Assisted with capital campaign donor cultivation events and maintained campaign database.• Provided on-site support to Club leadership at tours, presentations, meetings, and other projects as needed.• Oversaw organizational mailings, including annual reports, newsletters, holiday card, and event materials.• Managed donor databases and gift processing.

• Prepared proposals and reports for government, foundation, and corporate grant funders.• Researched prospective grant opportunities and provided grant activity updates.• Managed newsletters and other publications, including writing and collaborating with graphic design firm.• Coordinated silent auction and tribute journal for annual gala benefit.• Prepared copy for endowment campaign, annual fund mailings, website, and donor correspondence.

• Recruited record number of volunteer tutors for non-profit community tutoring center through a temporary grant-funded position• Implemented and conducted tutor orientation sessions with newly created tutor handbook• Edited and reviewed grant proposals with Executive Director• Scheduled tutoring sessions and communicated schedules to parents and tutors• Began implementation of student computer lab, including soliciting in-kind software and product donations

Master Of Science - Ms, Organizational Leadership

Activities and Societies: Whitehead Leadership Society, Delta Mu Delta Honor Society Graduated with highest honors

Ba, English & Religious Studies

Activities and Societies: Phi Beta Kappa Honor Society, Omicron Delta Kappa Honor Society, Admission Host, Beta Lambda, Newman Club.