Laura Shaikh Email & Phone Number

With 15 years of experience in the industry, I provide my clients with expertise on paid search, social advertising, metasearch, programmatic display, remarketing, TripAdvisor programs, SEO, UX strategy, and performance measurement.

Dragonfly Strategists offers comprehensive business strategies for their hotel and hospitality clients. Their team is composed of some of the top revenue management, technology, sales, distribution, operations and marketing experts and they provide services their clients such as corporate revenue strategy, distribution sales and marketing, and day-to-day revenue management. I have been fortunate to get to know the Dragonfly team and enjoy helping provide digital marketing support for their clients as needed.

Allen, Texas

Keller Williams is the number one real estate franchise by units, sales volume and agent count and one of the largest privately held global residential real estate brokerages.I joined the Allen office in 2019. I love real estate, but two years in the business was enough for me to determine that it just wasn't the right fit. I decided to let my license expire and return to my digital marketing roots.

Dallas/Fort Worth Area

Wpromote is an independent digital marketing agency specializing in integrated web marketing solutions. In my role as Sr. Director of Digital Marketing I managed a team of twelve and supported our agency's second largest client with Paid Search, Display, Social Ads, SEO, and reporting.As the leader of our team, I was responsible for providing strategic client support, sales support, innovating service offerings, setting pricing, and providing the team with training and development. I also managed our revenue tracking, forecasting, and P&L management, achieving a 23% increase in annual revenue and a 30% increase in OIPR in 2018 through sales growth, pricing adjustments, and strategic cost management.

London, United Kingdom

Belmond is a diverse portfolio of iconic hotels, trains, river cruises, safaris and journeys that embraces some of the globe’s most thrilling destinations. Just some of the remarkable locations included in the Belmond collection are the the entrance to Machu Picchu, the national park surrounding Brazil’s Iguassu Falls and beside Rio’s famed Copacabana beach.As the Director of eMarketing & Social Media I was responsible for setting the global digital marketing strategy including paid search, social media, programatic media, TripAdvisor programs, and search engine optimization. In addition to these core responsibilities, I also facilitated our digital gift card program and participated in the organization's crucial rebrand from Orient-Express Hotels.

Dallas/Fort Worth Area

Rosewood Hotels & Resorts is an international luxury hotel and resort company operating 28 hotels in 16 countries, currently owned by Hong Kong-based Rosewood Hotel Group. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York and Rosewood Mansion on Turtle Creek in Dallas.As the Corporate Director of E-Commerce Marketing, my primary responsibilities included running our global paid search program, social media, search engine optimization, and digital display programs. In addition, I also maintained our analytics data, created custom reporting, and managed our digital marketing, website hosting and website development partners.

Dallas/Fort Worth Area

Standing Dog Interactive was a Dallas-based Internet marketing agency that specialized in search engine marketing, social media, web design and interactive media. Standing Dog managed a wide portfolio of hospitality clients and was acquired by Wpromote in 2016.I joined when the agency was still very small and became their first Director of PPC Marketing. The clients I supported included brands like Omni Hotels, Rydges, Art Series Hotels, and Lodgeworks, independent hotels like Maison St. Charles and Jupiter Beach Resort, and management companies such as Aimbridge and OPL.

Dallas/Fort Worth Area

Fossil is an American designer and manufacturer of clothing and accessories, primarily watches and jewelry, but also sunglasses, wallets, handbags, belts, shoes and clothing. At the time, their brands included Fossil, Relic, Diesel, Emporio Armani, Michele, and Zodiac Watches.As a Search Engine Marketing Analyst I mainly supported the paid search efforts on Google, Yahoo, and Bing for the Fossil, Relic, Diesel, Emporio Armani, Michele, and Zodiac brands. I also was involved, to a lesser extent, with SEO and our affiliate program.