Laura Shaw Email & Phone Number

As a member of the research leadership team, I help shape the evolution of Xero’s design research processes, the integration of research with product development and business strategy, along with Xero’s ongoing innovation. I lead a group of passionate researchers across timezones that help craft experiences for our customers across multiple product interfaces. We work across all aspects of product design to deliver research insights that enhance the intuitiveness of Xero products for small… Show more As a member of the research leadership team, I help shape the evolution of Xero’s design research processes, the integration of research with product development and business strategy, along with Xero’s ongoing innovation. I lead a group of passionate researchers across timezones that help craft experiences for our customers across multiple product interfaces. We work across all aspects of product design to deliver research insights that enhance the intuitiveness of Xero products for small businesses and their advisors. Show less

Toronto, Canada Area

As part of the core Leadership Team, I was responsible for leading and growing the research practice, guiding and coaching a team of qualitative and quantitative researchers while making strategic, business and staffing decisions across teams.

Toronto, Canada Area

Responsible for leading end-to-end projects strategically, nurturing new and existing business relationships and mentoring team members across disciplines.

Toronto, Canada Area

End-to-end design research including: planning and logistics, recruiting, facilitating research sessions, data collection, synthesis and analysis, and forming clear, articulate recommendations that are grounded in user needs.Seeking out and developing new and interesting research tools, processes, and methodologies in order to gather and represent data in meaningful ways. Worked closely with designers, technologists, and clients to translate ideas from the field into expressive models… Show more End-to-end design research including: planning and logistics, recruiting, facilitating research sessions, data collection, synthesis and analysis, and forming clear, articulate recommendations that are grounded in user needs.Seeking out and developing new and interesting research tools, processes, and methodologies in order to gather and represent data in meaningful ways. Worked closely with designers, technologists, and clients to translate ideas from the field into expressive models, tangible new products and engaging experiences. Show less

Toronto, Canada Area

Created and presented UX documentation (flows, architecture, simple prototypes) and research findings to clients. Ensured clients were educated in research goals and best practices and bringing them along the research journey as collaborators rather than passive actors. Gained traction for research with resistant clients.

Toronto, Canada Area

Managed the research team, ensuring team members projects were running smoothly, providing support and guidance.

Toronto, Canada Area

Responsible for leading end-to-end research projects, creating recommendations and ensuring they were integrated into the product roadmap. Conducted usability testing for Kobo apps and devices, including recruiting, protocol creation, and moderation of remote and in-person sessions. Created compelling, informative presentations for different audiences across products (cross functional, stakeholders, executives) to drive impact.

Toronto, Canada Area

Wrote clear, straightforward copy for interfaces and user guides. Worked with design, development, research and Customer Care to inform the creation of delightful, user- friendly experiences. Became a product owner for all Kobo apps and devices; anticipated and documented changes in real time.

Toronto

Composed and edited web and print communication, including informational and educational fact sheets, flyers, posters, brochures, online calendar entries, newsletters, blog posts, the 2009 Annual Report and informational signage at Evergreen Brick Works.

Toronto, Canada Area

Led weekly seminars to teach, discuss and review class materials. Taught writing skills, grammar, and solutions to common writing problems in a classroom and one-on-one basis. Evaluated student deliverables and exams while under tight deadlines, while upholding the standards of the Ryerson University English department. Ensured that grades were consistent, organized and documented effectively.

Osaka, Japan

Taught English as a second language to students of all ages (from 18 months to adults) privately and in groups. Created original lesson plans to teach conversational English and grammar, including role-playing exercises, word games, word repetition, pop quizzes and personalized homework assignments. Helped students achieve personal goals including reaching higher class levels, prepare for job interviews and trips abroad, and improve their fluency, pronunciation and vocabulary.

Master Of Arts, Communication & Culture

• The MA in Communication and Culture is an interdisciplinary program that emphasizes the interactions between individuals, society.

Bachelor Of Arts (Honours), English, Women'S Studies

• Learned analytical skills and writing skills through the study of literature, technology and theory. • Graduated with a standing.