Laura Sinclair Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Halifax, Nova Scotia, Canada

• Developed, delivered and evaluated Faculty-based alumni, donor, student and community engagement plans, programs and events.• Built and maintained relationships between alumni, faculty, staff, students and friends of the Faculty of Health at regional, national and international levels.• Developed, implemented and managed an annual strategic alumni plan. Ensured strategic communications and marketing for the Faculty’s engagement and donor relations plans. • Worked closely with the Office of Advancement, coordinated and oversaw logistics of events (class reunions, dinners, receptions, recognition activities, awards banquets and other activities).

Halifax, Nova Scotia, Canada

• Created social media strategies and executed daily social media posts for multiple platforms, including LinkedIn, Twitter, Facebook and Instagram.• Produced multimedia content (including video) for social media platforms, Volta's website, and promotion of events and activities.• Executed email marketing campaigns for weekly events, special projects, new programming and more.• Provided support with the organization and promotion of Volta events, programs and new initiatives. • Developed digital content, including writing blog posts, articles, media releases, communications materials etc.

Halifax, Nova Scotia, Canada

• Provided quality customer service, information and advice to TD customers to assist them in finding home and auto insurance to best suit their needs.• Participated in extensive training that included obtaining an insurance license through completing and passing the Nova Scotia Insurance Licensing exam. To pass the exam, a grade of 75% or over was required. • Navigated and worked through several computer programs to put insurance quotes together, modify existing account information and answer any questions customers may have.• Collaborated in a team environment to find the best solutions for customers and troubleshoot any problems that may arise.

Kitchener, Ontario, Canada

• Managed Facebook, Twitter, Instagram and Snapchat accounts for a combined audience of more than 18,000 people, maintained our content calendar, edited all print documents, poster and video content before releasing to the public. • Responsible for writing and editing media advisories, news releases, monthly newsletters, articles for the website, several speaking notes and letters of intent for our President, along with presentations, reports and booklets including multiple Student Planners, Annual Reports and Sponsorship Booklets.• Through effective communications planning, marketing and social media efforts, helped to sell out the annual Leadership Conference for the first time in several years along with our Welcome Back Concert featuring Alessia Cara.• Chair of the Sponsorship Committee, secured several sponsorship clients that wanted their advertisements featured in our annual Student Planner, on our website and more in 2018/2019. This helped us in surpassing our sponsorship target goal of $25,000 for 2018/2019 by more than $5,000.• As Chair of the Health & Wellness Committee in 2018/2019, led meetings with several members from various departments in the college, discussing ways to make our bi-annual Health & Wellness Weeks entertaining with an emphasis on promoting physical, mental and spiritual wellness for students.• Completed over 30 presentations in 2018/2019 to students and faculty. Presentations focused on ways to get involved in the student experience, upcoming events and deadlines, health plan information and more. • Created a media advisory and news release for our annual Polar Plunge, attracting media attention and coverage from CTV News Kitchener and more local media outlets. • Exceptional team player, won the “Ms. Congeniality Award” at our 2018 Staff Retreat in recognition of being a kind, friendly and approachable colleague.

Kitchener, Ontario, Canada

• Managed Twitter and Facebook accounts, edited all content that we produced, live-tweeted at major events, created effective social media contests and campaigns, wrote articles for the website and monthly newsletters for students and faculty.• Executed media relations efforts, writing media advisories and news releases for events like our annual Polar Plunge and our Welcome Back Concert, which attracted media attention from CTV News Kitchener, Kitchener’s local newspaper The Record and more local media outlets.• Initiated the wellness gift pack campaign, where every first-time client of our Wellness Office received a free wellness gift pack throughout multiple months, resulting in a significant increase in bookings across massage therapy, chiropractic and physiotherapy. This helped us surpass our sales target of $65,000 in revenue for the year.

Toronto, Ontario, Canada

• Tasks included researching captivating sports news topics, writing headlines, briefs and editorials on a weekly basis and adding posts to social media accounts on a daily basis.• Contributed to the Fanatics View’s website video content regularly.

Hamilton, Ontario, Canada

• Responsible for writing and editing articles, human interest stories, conducting interviews with McMaster Marauders coaches and athletes and working with the InDesign program to create newspaper page layouts on a daily basis.• Represented The Silhouette at the Canadian University Press Conference (NASH) in Edmonton, Alta. (2014) and Ottawa, Ont. (2015).• Wrote an article titled “Darlington’s decision,” which was featured on the Canadian University Press Newswire in 2013.Articles available at https://www.thesil.ca/author/laura-sinclair

Postgrad Corporate Communications And Public Relations

Graduate of the corporate communications and public relations program and working to grow as a public relations and communications.

Honours Bachelor Of Arts (B.A.), Communication Studies

Activities and Societies: Sports Editor at The Silhouette (2013-2015) McMaster Marauders varsity track and cross country athlete.

Technical Writing Certificate