Laura Singleton Email & Phone Number

Chelmsford, England, United Kingdom

Essex, England, United Kingdom

In addition to that listed in the previous role, responsibilities include the end-to-end management of monthly B2B and B2C marketing clients across diverse industries, including Finance, Law, eCommerce, Investments, and service-led sectors. This entails fulfilling account management duties such as reporting (Google Analytics), auditing, budgeting, invoicing, time allocation, handling proposals and pitches, and day-to-day account tasks.Developing bespoke Digital Marketing strategies for SME clients, identifying suitable platforms to target intended audiences effectively. With a keen understanding of each client's unique needs and goals, crafting strategies that align with their objectives and brand identity. Implementing these strategies with precision and attention to detail, to consistently deliver measurable results, and drive growth and success for our clients in an increasingly competitive digital world.

Essex, England, United Kingdom

Responsible for traditional and Digital Marketing, covering email marketing campaigns (MailChimp), managing and optimising websites (WordPress), and implementing SEO strategies (Semrush, Google Search Console, Bing Webmaster). Social Media Management encompassing both organic and paid campaigns, across a range of platforms, including -but not limited to- Meta, X, LinkedIn, and TikTok. These platforms also require content creation, community engagement and management.Other skills include copywriting to enhance SEO, creating website content, Press Ads, and brochures. Furthermore, responsibilities include video and photoshoot creative direction; briefing in tasks to print, web, and creative teams; project management; and working with outsourced agencies.

Essex, England, United Kingdom

Responsible for all aspects of Marketing, from Digital to traditional; single-handily tackling, maintaining, and improving marketing strategies for the business. Creating and implementing email and social campaigns globally to attract and retain talent in the AI and Data Science industry.Bringing to life The AI Series events; running, and organising all elements from initial introduction to high-level participants from globally recognised brands, to execution and completion.Continually self-teaching and learning to build upon my skills and knowledge, to better represent Oxygen Digital and myself in the industry.

London, England, United Kingdom

Responsible for managing Social Media channels both internally and externally; Workplace, LinkedIn, Facebook, Twitter, TikTok and Instagram for BT Careers, BT Early Careers, and EE. Gathering and creating various types of media both visual and written, often interviewing colleagues across the business, including members of the Senior Leadership Teams, to create blog content; organising and managing this content via content calendars created monthly for each channel and brand.Organising our participation in virtual university careers events and early careers events with local councils over various platforms.Supporting recruitment marketing requirements from various areas of the business and advising on different creative ideas to meet set targets.Managing the ‘community’ across all Social Media platforms, including Indeed and Glassdoor. Performing monthly analysis of content, company reviews and competitors.

London, England, United Kingdom

Responsible for internal and external recruitment in the Consumer field. Managing requisitions through from initial build to hire and managing the candidate and stakeholder expectations throughout the process. Creating job adverts in order to generate interest in the vacant positions.Sourcing suitable candidates for the given role utilising third party recruitment platforms and highlighting the key criteria match for each selected individual.Organising candidate interviews and Assessment Centres on behalf of stakeholders.This role requires strong planning and organisational skills and the ability to work to deadlines in a fast paced environment; whilst considering and understanding the importance of the BT brand and image from both an external and internal perspective at all times.Key Achievements:- Proposed and coordinated successful candidate Assessment Centres for stakeholders looking to recruit large numbers of candidates at one time. Sourced assessment material, oversaw activities and managed structure and timing of the day. Initiated the ‘wash up’ sessions to encourage assessors to discuss and finalise candidate selection- Managed stages of the mass People Framework recruitment project for Enterprise Service positions. This largely involved the use of forecasting, agreeing timelines and ensuring each element of the project was executed and completed successfully within the established timeframes- Managed stakeholders at all levels- Gained new system knowledge (Taleo, HR Systems etc.)- Increased knowledge of HR processes (Priority and Disability Confident candidates)

Brentwood, England, United Kingdom

Responsible for managing and resolving complaints raised by Business and Public Sector customers. This involved seeing complaints through from first point of contact to a mutually successful conclusion where possible. The role required use of my extensive knowledge in this field to support colleagues and customers during escalations, adapting my communication style accordingly.Key Achievements:- Instigated, organised and facilitated a successful ‘speed-dating’ style networking event with senior leaders from various areas of the business. This gave team members from the Customer Help and Support site in Brentwood the platform to ask career related questions, encouraging knowledge sharing and development opportunities. Single handedly managed the project from concept to completion. This involved liaising with senior BT leaders, sourcing a local venue, creating an advert to generate an interest and ‘buzz’ around the event, managing the logistics including rotation plans and additional activities. Following the event, Andrew Bailey (Director of Customer Help and Support - Enterprise) personally requested the feedback collated was incorporated into an article and showcased on BT Today for other sites worldwide to replicate- Coached colleagues to aid their Continuous Improvement - Selected to be part of the Smart Hub trial team- Gained new system knowledge (Agent Desktop Complaints Portal, Twiggs, BT Wholesale, Openreach Portal)

Brentwood, England, United Kingdom

Responsible for fault diagnostics, repair and technical assistance for business customers. Handling inbound calls that covered a number of different business areas including but not limited to billing, sales and order management enquiries.Following a Manpower assignment period at BT (December 2016 – November 2017), I successfully secured a permanent contract directly with BT.Key Achievements:- Initiated and organised social events outside of work, to assist team building, motivation and team morale- Nominated as the team ‘Your Say’ representative, the middle point of contact between managers and staff- Managed my own performance, recognising areas of development and taking steps to improve them- Partook in ‘round-table’ events with senior members of BT as a representative for my business area; to encourage collaboration, knowledge sharing and engagement