Laura Skirde Email & Phone Number

Office Of Clerk And Recorder

Design and manage internal and external communication initiatives, serving as the voice of the organization to maximize employee connectivity, cultural initiatives, and business objectives. Manage community outreach campaigns, crisis communications, branding, and marketing initiatives. Develop proactive outreach, messaging, collaboration, partnership, and innovation opportunities in support of the organization’s cultural and business objectives.

Beverly Hills, California

Pioneered critical new role for organization serving as press secretary to Superintendent, district public information officer, media and community liaison, chief of internal and external communications, content manager, and public relations specialist.KEY ACCOMPLISHMENTS:• Created and implemented media relations protocol and communications strategy for highly complex organization serving multiple stakeholder groups, while managing communication plans and media strategies for numerous projects. • Daily management of communications for Superintendent and organization, responsible for creating written, verbal and multimedia content in the fields of public affairs, education, community, government; serving critical role in legal matters and crisis management situations.• Produce promotions and publicity on multiple platforms to market organization via website, social media, press releases, media interviews, advertising, articles, speeches and events.• Consistently engage and expand network of stakeholders and community members through informative, creative and effective communications and outreach.

Cbs Sacramento/Good Day Sacramento

Responsible for producing and presenting high quality, accurate and visually creative news and weather content to expand viewership and increase brand recognition. KEY ACCOMPLISHMENTS:• Promoted from role as meteorologist to also serve as anchor and host of numerous newscasts, enhancing viewer experience. Morning show ranking rose from 4th place to 2nd place among local newscasts.• Improved media content with superior writing ability, research and organizational skills.• Played a key role in restructuring and strengthening morning broadcasts while using existing resources, resulting in Nielsen Rating increase from daily average of less than .05, up to 1.5. • Expanded CBS Sacramento/Good Day Sacramento television audience by leveraging social media platforms, individually representing 15-20% of local media “share voice” on any given morning.• Collaborated on simultaneous projects to deliver results on target, extremely proficient working under strict time constraints.• Recognized as ambassador for the station in the community through educational and charity appearances.

Selected to develop and teach an Introduction to Broadcast Media course for the Academic Talent Search program, which provides educational opportunities for gifted and talented middle and high school students in a college setting.KEY ACCOMPLISHMENTS:• Developed a one-week curriculum to educate students in the field of broadcast media; overwhelmingly positive reviews from class surveys and program directors resulted in invitation to return as instructor.

Responsible for enterprising, researching, producing and presenting unique news and weather content for highly rated television broadcasts.KEY ACCOMPLISHMENTS:• Awarded American Meteorological Society Seal of Approval.• Selected to attend NASA Space Camp to produce series of special, scientific reports.• Worked on multiple special projects to educate and inform on severe weather threats.

Morning news and weather anchor, also responsible for enterprising and producing high-quality, original news content on a daily basis.KEY ACCOMPLISHMENTS:• Highly regarded in the community for volunteer work and services as a media liaison and emcee.• Board Member Cancer Center for Healthy Living.• Board Member Peoria Ballet.

Producer, anchor, weather anchor and reporter for television newscasts covering the state of Wyoming.KEY ACCOMPLISHMENTS:• Researched and developed story ideas and produced high quality news content.• Served as producer for daily, evening newscasts in addition to role as news and weather anchor.• Associated Press Award: Best Hard News Story• Wyoming Association of Broadcasters Award: Best Feature Story

Bs Broadcast News With Honors, Broadcast Media

Activities and Societies: Student Organization for Alumni Relations. Golden Key International Honour Society. Internships: ABC News, New.

Certificate Of Broadcast Meteorology, Meteorology