Laura Mach Email & Phone Number

Highly strategic and brand orientated Group Account Director with over 17 years’ experiencein hospitality and foodservice marketing, brand strategy, planning and implementation acrossa number of disciplines. Personable and professional with strong leadership skills. Able tosimultaneously manage multiple projects with a high degree of efficiency. Detail orientatedand highly focussed. Strong record of commercial management, client service and retention.Adept at managing a team or working independently.• Strong understanding of hospitality brands, B2C and B2B marketing and channel strategy• In depth knowledge of menu psychology, upselling and nudge theory• Ability to build strong trust-based relationships with senior stakeholders• Experience of planning and strategizing at a senior level, taking complex problems andproviding simple, clear solutions.• Efficiently able to complete projects to a specific schedule and within an agreed budget• Ability to direct clients and internal teams creatively and strategically• A persuasive and confident approach to creative projects• Ability to compile, analyse and present budgets and numerical information in a• comprehensive manner.• Excellent written, presentation and oral communication skills• Effective team management and leadership capabilities• A keen attention to detail and budgetary restraints

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  Oxford Brookes University

  Marketing Management