Laura Toro Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

In 2024, I assumed full responsibility for the entire Rx marketing portfolio at Galderma Iberia, focusing on both online and offline strategies to sustain growth and enhance profitability across acne, rosacea, and NMSC franchises. I also led the prelaunch marketing activities for the company's first biological product. I implemented comprehensive market strategies targeting healthcare professionals and patients, while closely collaborating with cross-functional teams and ensuring compliance with all regulatory standards in our marketing activities.

Madrid

Develop and implement marketing plans for assigned products, including market analysis, positioning, segmentation, targeting, pricing, promotion and launch strategies. Manage the budget and allocate resources for marketing activities- Successfully launched a new brand in Spain and Portugal- Significantly improved the profitability of the acne franchise- Achieved significant year-over-year gains in market shareMonitor and evaluate the performance of the products, the market trends, the customer feedback and the competitive landscape, and adjust marketing strategies accordingly- Expansion into primary care including the development of a comprehensive business case, result analysis, ROI assessment, collaboration with key HCP's associations...- Pioneered the implementation of a successful digital strategyCollaborate with cross-functional teams, such as sales, medical affairs, regulatory affairs, global team, supply chain and external agencies, to ensure alignment and execution of marketing objectivesBuild and maintain relationships with key opinion leaders, health care professionals, HCP associations and other stakeholders to enhance the brand awareness and Galderma reputationEnsure compliance with all relevant laws in Iberia, regulations, codes of conduct and ethical standards in the pharmaceutical industry (Farmaindustria and Apifarma)Manage and coach a junior brand manager, overseeing marketing projects and activities, ensuring quality and compliance, and fostering professional developmentAwards:- 2020 Best Practice in Acne due to Multichannel Engagement launch during COVID Pandemic- 2019 award for Best Market in EMEAC due to acne marketing strategy

Lisboa Y Alrededores, Portugal

Key milestones:- Key role in merging Spain and Portugal into Iberia Rx Business unit- Acne Brand Launch - Successfully launched brand for specialists- Market leadership achieved and consistent market share growth- Mastering Portuguese and embracing cultural differences in Portugal for professional and personal growthProduct launches for rosacea and acne: advisory boards, promotional materials, physician launch events, sales team training...Organization of specialist consensus for the treatment of skin conditions (acne and rosacea)Forecasting and preparation of sales and marketing reports: sales analysis (sell-in, sell-out...), ROI, sales team activity tracking, competitor analysis...Coordination of internal meetings and marketing actions with agencies, suppliers, and sales teams.Coordination in creating exhibition stands at conferences and participation in symposiumsMonitoring and control of VM

Madrid

Madrid

2015 Professional Performance Award

Palma Del Río, Córdoba, España

Conducted quality testing, recorded and analyzed data, and maintained calibrated equipment to ensure compliance with food safety standards

Madrid

Development of Next-Generation Fibrinolytic Drugs. Characterization of the Fibrinolytic Profile of Cancer Patients' Plasma, Various Drugs (in vivo and in vitro), and Genetically Modified Mice (in vivo).Masther's Thesis: Designing a Potential Animal Model of Chronic Thromboembolic Pulmonary Hypertension in Mice.Techniques: Fibrinolytic Assays (in vivo and in vitro), Radioactivity Handling (I125) including Radioactive Protein Labeling, Animal Model Work (Mouse), Plasmid Design, and Basic Microbiology Techniques (Bacterial Transformation, Culturing...)

Madrid

Development of an In Vitro System for Studying Intercinetic Nuclear Movement.Techniques: In vitro Culturing, Characterization, and Maintenance of Neural Stem Cells. Dissection of Chicken and Mouse Embryonic Brain Tissue. Fluorescent Immunohistochemistry and Lipofection

Gavá, Barcelona, España

Summer job during university break

Tres Cantos, Madrid, España

Summer job during university break

Bachelor'S Degree In Biotechnology Specialist In Biotech Business Administration & Management, Biotecnology And Business Administration

Master'S Degree, Pharmaceutical Marketing, Sobresaliente

Master'S Degree In Therapeutic Targets In Cell Signaling: Research And Development, Molecular Biology