Laura Thomson-Bache Email & Phone Number

• Led internal and external communication projects, developing communications plans, creative briefs, and content including social posts, media releases and advertisements.
• Managed the internal communication channels and responded to internal requests for support.
• Worked closely with the Executive team, project leads and teams across the organisation to deliver impactful communication outcomes.

• Produced engaging stories on grant recipients and funding outcomes, shared via media and online.
• Managed the TECT website and social channels, developed content and responded to enquiries.
• Established and delivered the TECT Community Awards, now called the Western Bay Community Awards.
• Worked with external design agencies to develop rebrand of TECT. Facilitated the roll-out of a new logo, strapline, brand elements and communication strategy across grant recipient sites, the TECT website and social.
• Sourced and maintained stock management of corporate branded promotional items for grant recipient use.

Wellington

• Established and monitored annual sales and contribution budget for Mitsubishi Electric Air Conditioning products based on continual analysis of market, competitor and pricing trends, customer base and product range.
• Managed the forecasting, purchasing and pricing of stock, including entry and exit strategies of models, maintaining effective communication with Japanese and Thai factories.
• Monitored competitor market activities, pricing and promotional strategies; establishing the impact of these on business and developing strategies to strengthen market position.
• Developed and implemented appropriate tactical sales, marketing and pricing strategies to ensure the required contribution levels, agreed upon stock levels and market share levels.
• Prepared and analysed market share data, translating information into concise summaries, presentations and implementing strategies based on results.

Wellington

• Coordinated social media schedule, incorporating video, blog and competition Facebook posts. Managed social media comments and complaints; building customer relationships with immediate response.
• Created digital content for the Mitsubishi Electric blog, writing blog posts and sourcing images. Started the ‘Fresh Ideas’ blog to implement a less product-focused platform to engage customers. Reached out to.
• Wrote, proofed and edited written content for the company website, brochures, POS, industry publications, presentations and customer communications.
• Coordinated event management of home shows and tradeshows; booking stands, sourcing and hiring display product and creating innovative and engaging displays to present product to customers.
• Sourced and maintained stock management of corporate branded promotional items and product display stock.
• Created monthly and weekly reports related to ongoing projects, collating data to direct marketing initiatives.

Christchurch

• Whilst working at Your Story Communications I had the opportunity to work as part of a small team, contributing to all facets involved in the marketing and communications initiatives implemented for clients.
• Produced blog posts, social media updates and articles for media placement to increase brand awareness and product knowledge; articles successfully published in nationwide and local publications including Metropol and.
• Researched opportunities, audited gaps and trends in the marketplace, producing research reports and project plans.
• Contributed to the redesign of the Your Story Communications company website; writing website copy, overseeing design elements, and incorporating SEO.
• Assisted with account management, system management and administrative duties.

Christchurch

• Implemented marketing strategies at the front line with product, brand and marketing strategy knowledge.
• Created high-impact brand awareness through energetic engagement with consumers.
• Worked with a variety of products and brands, including Coca-Cola, Samsung and Vodafone.