Laura Torres Salazar Email & Phone Number

In my role as a Client Marketing Specialist, my primary responsibilities included:-Gaining a deep understanding of our clients' needs and assisting the sales team in enhancing communication with both clients and potential customers.-Crafting various marketing materials such as credentials, media kits, proposals, and event presentations.-Generating original content for the sales team, including case studies, infographics, and videos.-Ensuring a consistent visual identity across all our marketing materials and collaterals.-Overseeing both internal and external providers to ensure timely and high-quality deliverables.-Devoting attention to the success and expansion of our client-facing teams.

Medellín, Antioquia, Colombia

I was responsible for acquiring new clients and building and nurturing relationships with new prospects within the FMCG sector by delivering first-class data insights. During my role, I had the opportunity to:-Understand the client's business goals and needs, ensuring that dunnhumby's services aligned with those needs and serving as the main point of contact between the client and dunnhumby.-Utilize dunnhumby's data analytics tools and platforms to assist clients in making informed decisions about marketing, product development, and customer engagement.-Take responsibility for communicating insights and recommendations to clients clearly and compellingly through presentations, reports, and data visualizations.

Santiago, Chile

Responsible for lead generation and digital marketing.

Bursa, Turquía

Development of sales and CRM strategies for the Ibero-American market.

Medellín

Market and sales analysis for the private label segment.