Laura Stephens Email & Phone Number

Lauderdale-By-The-Sea, Florida, United States

I am charged with expanding Six Feet Up's presence within the tech industry and beyond.I specialize in: -digital research, brand analysis and reporting that identifies industry trends and determines what is driving conversations about organizations and their competitors;-social strategy, analysis and optimization;-community management; -digital and paid social advertising;-thought leader development via media training, social engagements/profile optimization, earned… Show more I am charged with expanding Six Feet Up's presence within the tech industry and beyond.I specialize in: -digital research, brand analysis and reporting that identifies industry trends and determines what is driving conversations about organizations and their competitors;-social strategy, analysis and optimization;-community management; -digital and paid social advertising;-thought leader development via media training, social engagements/profile optimization, earned media hits, speaking events, paid sponsorships and awards; -internal and external material development/distribution including newsletters and talking points surrounding company mergers, acquisitions and crises;media/influencer relations;-AP Style, copywriting and editing; and-basic HTML, CMS and SEO techniques. Show less

Hawaiian Islands

- Led teams of researchers, web developers, designers, copywriters and media/social strategists to conceive, execute and optimize multi-channel campaigns that met company goals- Conducted digital research and analyzed brand mentions to identify industry trends and determine what was driving conversations about organizations and their competitors- Positioned C-suite executives, providers and researchers as leading industry experts via media training, social media engagements… Show more - Led teams of researchers, web developers, designers, copywriters and media/social strategists to conceive, execute and optimize multi-channel campaigns that met company goals- Conducted digital research and analyzed brand mentions to identify industry trends and determine what was driving conversations about organizations and their competitors- Positioned C-suite executives, providers and researchers as leading industry experts via media training, social media engagements, earned media hits, speaking events, paid sponsorships and awards- Built online communities using organic and paid strategies to maximize engagements- Partnered with industry influencers to authentically represent and support brands- Developed messaging to differentiate brands and effectively tell company stories- Created all internal and external communication materials/talking points surrounding company mergers, acquisitions and crises- Earned media coverage in local, trade and national outlets to effectively reach target audiences- Planned and managed events using unique, creative tactics that brought positive attention to brands Show less

Nashville, Tn

Nashville, Tn

Boca Raton, Fl

I helped build and grow the Lynn brand in substantial, nationally recognized ways. Responsibilities included:Social Media- Developed, implemented, evaluated and optimized Lynn’s award-winning social presence- Brainstormed, executed and promoted interactive social campaigns- Initiated social strategies with a focus on measurement and analytics- Researched, wrote and published social media policies- Produced style guides for video production- Taught best… Show more I helped build and grow the Lynn brand in substantial, nationally recognized ways. Responsibilities included:Social Media- Developed, implemented, evaluated and optimized Lynn’s award-winning social presence- Brainstormed, executed and promoted interactive social campaigns- Initiated social strategies with a focus on measurement and analytics- Researched, wrote and published social media policies- Produced style guides for video production- Taught best practices to campus-wide social media usersContent Management- Created, managed and populated editorial and multimedia content for all digital channels, including News on Lynn.edu- Hired, trained, supervised and motivated six student employees (photographers, videographers and writers)Traditional Media- Researched, wrote, editted and distributed weekly Tip Sheets / press releases garnering positive local and national media attention- Oversaw and facilitated media coverage of university news, events and people- Built professional relationships with local and national journalistsCrisis Communication- Served as the university’s back-up emergency contact and spokesperson- Wrote, updated and maintained crisis manuals / emergency message templates- Trained security dispatchers to use the university’s emergency communication system via voice, email and text notifications- Executed the university’s emergency communication system for lockdowns and weather-related threatsMedia Events- Facilitated pool feeds and press conferences- Wrote, created and distributed digital and print media kits- Oversaw and published internal coverage via stories, photos, videos and social tools- Staffed events with volunteers and other employees Show less

Boca Raton, Fla.

- Liaison for local media (print, TV, radio and online)- Built and maintained local / trade media lists- Coordinated interviews with staff, faculty and student experts- Oversaw the university’s social media efforts including blogs, Facebook and YouTube

Boca Raton, Fla.

- Wrote press releases and advertorial copy- Served as a local media escort- Built media lists and managed print / broadcast clippings- Interviewed university personnel for internal press- Produced multimedia content

Master Of Science (M.S.), Communication And Media, 4.0 Gpa

Masters Award recipient

Bachelor Of Arts (B.A.), Journalism & Mass Communication, Specializing In Pr & Advertising With A Minor In Business Marketing, 3.94 Gpa

Semester Abroad (Jan. - May)