Laura Gonzalez Email & Phone Number

Atlanta, Georgia, United States

Lead the development and implementation of communication strategies to support organizational transformation and change management initiatives, collaborating with various stakeholders to ensure alignment with the organization's goals.Craft comprehensive plans and engaging content for diverse communication channels, facilitating internal and external understanding and adoption of changes.Manage the creation and maintenance of sales collateral, while building client-centric messaging to position the company as a thought leader in the financial services space.Create a repository of legally approved content for external use, identified communication gaps, and devised effective solutions for improved information dissemination.Utilize a data-driven approach to monitor progress, evaluate success, and drive continual process improvements, while staying informed about the latest trends in communication and change management.

Atlanta Metropolitan Area

Led a team of 7 junior and senior editors that facilitate sharing business-essential financial services information to global B2B clients via Visa Business News and Visa Online weekly.Prioritized growth and empowerment within my team, ensuring ongoing professional development and connection to strategic objectives and the evolving client and departmental landscape.Enhanced the clarity and effectiveness of client communications by sharing audience insights with internal stakeholders.Enforced proactive and transparent resource management and future human capital capacity planning.Invested in developing strong relationships with key stakeholders and act collaboratively and creatively to problem-solve and seize critical opportunities.

Collaborate with external vendors and partners in video production, copywriting, and graphic design. Work cross-functionally with internal teams to prioritize key content deliverables, delivering quality professional content in line with campaign-specific and audience-specific goals. Manage content marketing strategy to enforce brand guidelines, conduct market, and SEO research, develop editorial calendars, develop content production and distribution strategies, and track key performance indicators. Collaborate with the Product team on go-to-market strategies and the development of sales enablement materials. Engage with external stakeholders, including clients and investors, to support business growth and retention. Lead media outreach and the pursuit of coverage.

United States

Serves as an integral member of the Marketing team, overseeing the content strategy, management, and creation across multiple internal and external communication channels.

Norfolk, Virginia Area

Plays a key role in charting the organization’s content and growth strategy. Oversees the development, production, and review of the digital and social presence across multiple platforms. Possesses the experience needed to track and evolve our digital audience experience. Transforms a complex variety of stakeholder goals into a clear and user-friendly output.Responsibilities:Manage owned, earned and paid digital strategy and calendar to grow multi-platform content, audience and engagement. Analyze and use data and metrics to inform editorial and strategic decisions to create accountability for results.Collaborate with Director of Brand and Mass Market Fundraising teams to create a unified marketing calendar.Supervise Digital Content Producer, including social media channels, community management and brand ambassador engagement.Interpret the brand voice and serve as its steward across all digital touchpoints. Actively contributing to its evolution.Collaborate with content collection teams to identify new content types and innovative technologies to reach and serve new audiences.Serve as executive producer for the brand-raising video series.Create skill-sharing opportunities internationally with other Operation Smile Foundations.

Virginia Beach

Conceptualizes, develops and executes original multi-channel content as a critical component of Operation Smile’s overall communications strategy. Builds, communicates and executes an engaging, unique, and timely strategy to convey brand stories via multimedia features, archival projects, editorial content and other interactive experiences.Responsibilities· Create and implement an organic social media content calendar.· Grow an online community of loyal supporters, advocates and brand ambassadors.· Support local and international brand, content and fundraising campaigns.· Build a loyal group of micro and macro influencers.· Generate digital media analytics and insights reports quarterly to measure success and effectiveness of outreach.· Serve as the organization's expert on developments in the new media industry.· Provide training and education on new media strategy for partner country communications staff.· Provide insight and recommendations during the process of multimedia content collection and production to increase online audience engagement.

United States

Supports fundraising and digital marketing objectives by producing digital content and targeted social media campaigns, and provides actionable insights for paid media and fundraising and marketing initiatives. Produces content that’s in alignment with the brand’s positioning and brand objectives. Understands the constantly changing nuance of social media optimization and metrics and makes sound decisions and recommendations.

Virginia Beach, Virginia

Managed the workflow of a Hispanic media agency responsible for supporting 13 Latin American foundation's public relations needs and targeting U.S.-based Hispanic media. Served as a member of the Global Services Team, responsible for streamlining internal communications. Developed and edited tailored-strategic communications materials for owned and earned media outreach. Acted as a system administrator for two Concrete 5 and Drupal based websites. Conducted interviews and crafted compelling stories highlighting the organization's thought leadership, global health impact and industry expertise. Assisted in the development and implementation of the international surgical capacity awareness campaign, www.untilweheal.org.

Washington D.C. Metro Area

Took the lead in drafting our bi-weekly newsletter and managing the list of recipients. Developed monthly reports tracking metrics on social media and website. Maintained and oversaw the ACR website and blog. Managed daily updates for social media outlets. Gathered and compiled daily news clips and updated media contact lists. Researched and gathered data for targeted outreach.

College Park, Md

Wrote and published original news stories on organizational website. Drafted and implemented a comprehensive social media engagement plan for future cohorts. Interpreted web analytics and used findings to optimize web presence and strategy. Managed content for Facebook, LinkedIn and Twitter to establish organizational voice.

University Of Maryland , College Park, Md

Composed bi-monthly blogs promoting wellness on a variety of topics, maintaining organizational tone. Analyzed audiences and constructed MailChimp campaigns, strengthening campus presence. Researched, planned, implemented and evaluated student-created GymQ app promotion campaign.

Center For International Education, Salisbury, Md

Increased Facebook likes by 24 percent and Twitter followers by 63 percent. Designed and edited outreach material with Adobe design software. Established a sustainable Social Media Strategy Manual for future communication efforts.

The University Of Maryland, College Park

Managed a staff of 15 students with an 85 percent retention rate. Supervised dispute resolution, task and shift assignment, evaluation, interviews and termination. Bridged communication gap between more than 3,000 residents and 30 professional staff as the Resident Liaison.

The University Of Maryland, College Park

Developed event posters, and coordinated public relations outreach efforts for Professors and the department. Worked outside of normal hours at events hosted by the department: coordinating catering and greeting guests.

College Park, Md

Generated blog posts on a variety of social issues, conducted interviews and composed longer, feature-length pieces profiling people directly impacted by such issues, from homelessness to domestic violence. Submitted 3-5 blogs on a weekly basis.

Communication, Public Relations

Activities and Societies: Minor in International Development and Conflict Management; Focus in Spanish Language; Social Media Student.

Studies Abroad, Cultural Studies/Critical Theory And Analysis

Cultures of the Contact Zones: Seville, Al-Andalus, and the Atlantic World. I studied the cultural impact of Christianity, Judaism.

Undergraduate Studies

Undergraduate Studies