Laura Wadzinski Email & Phone Number

Minneapolis

• Manage relationships and drive strategy at the Director level.• Direct the account service, project management UX, creative and development teams in supporting dynamically-driven personalized customer experiences.• Provided calm leadership throughout the Continental Airlines/United Airlines merger, improving client satisfaction and retention on the account team.• While leading the United MileagePlus account, I hired and mentored a staff of nine account executives and contractors to deliver over 100 targeted campaigns within the first six months of my tenure.• Defined the scope and led the delivery of the post-merger United MileagePlus Customer Lifecycle Marketing program that grew to over 50 campaigns being fulfilled on a daily basis.• Presented and sold through the first mobile-first content strategy for United MileagePlus.• Promoted to Vice President in March of 2014.• In 2013, my efforts were recognized by The Lacek Group when I was chosen to win the Total Dedication Award and Achiever of the Year Award for outstanding effort and leadership.

Minneapolis, Minnesota

I am passionate about helping clients solve business problems through design and technology

• Drove the development of New at Target: a rich-media interactive experience within Target.com that drove revenue (profitability) by monetizing vendor impressions on their site, in an efficient and sustainable way.• Developed full-year, multi-channel plans for the top performing apparel businesses in 2008.• Provided recommendations to internal stakeholders regarding site architecture, web analytics toolsand content strategy for Target’s corporate website.• Developed online strategies, including videos and social media to meet recruitment goals.

• Developed research approaches including focus groups, user interface and database audits, onlinesurveys and web analytics to inform strategic recommendations for clients that included: Winnebago Industries, Minnesota Office of Tourism, Aveda and Johnson & Johnson Vision Care.• Ensured that campaign creative through back-end database development and reporting supported objectives.• Provided training and support to help Account Services and Project Management improve intake and delivery of interactive and direct marketing work.

• Directed the product launch for Microsoft Business Solutions, Customer Relationship Management software. Tactics included direct mail, online training and interactive promotional games. These initiatives drove pre-sale revenue that surpassed the client’s goals.• Drove the development and execution of over 60 targeted direct-response campaigns for Northwest Airlines.• Planned and led the execution online health assessment tools for HealthPartners.

Recommended publications and insertion dates to reach maximum penetration of clients’ target audience within a given budget.Negotiated the purchase of print space within publications. Acted as a Print Unit liaison with Account Executive to ensure that clients’ media budgets are appropriated.

Education record

Education record