Laura Wadzinski Email & Phone Number

Minneapolis

• Manage relationships and drive strategy at the Director level.
• Direct the account service, project management UX, creative and development teams in supporting dynamically-driven personalized customer experiences.
• Provided calm leadership throughout the Continental Airlines/United Airlines merger, improving client satisfaction and retention on the account team.
• While leading the United MileagePlus account, I hired and mentored a staff of nine account executives and contractors to deliver over 100 targeted campaigns within the first six months of my tenure.
• Defined the scope and led the delivery of the post-merger United MileagePlus Customer Lifecycle Marketing program that grew to over 50 campaigns being fulfilled on a daily basis.
• Presented and sold through the first mobile-first content strategy for United MileagePlus.

Minneapolis, Minnesota

I am passionate about helping clients solve business problems through design and technology

• Drove the development of New at Target: a rich-media interactive experience within Target.com that drove revenue (profitability) by monetizing vendor impressions on their site, in an efficient and sustainable way.
• Developed full-year, multi-channel plans for the top performing apparel businesses in 2008.
• Provided recommendations to internal stakeholders regarding site architecture, web analytics toolsand content strategy for Target’s corporate website.
• Developed online strategies, including videos and social media to meet recruitment goals.

• Developed research approaches including focus groups, user interface and database audits, onlinesurveys and web analytics to inform strategic recommendations for clients that included: Winnebago Industries, Minnesota.
• Ensured that campaign creative through back-end database development and reporting supported objectives.
• Provided training and support to help Account Services and Project Management improve intake and delivery of interactive and direct marketing work.

• Directed the product launch for Microsoft Business Solutions, Customer Relationship Management software. Tactics included direct mail, online training and interactive promotional games. These initiatives drove pre-sale.
• Drove the development and execution of over 60 targeted direct-response campaigns for Northwest Airlines.
• Planned and led the execution online health assessment tools for HealthPartners.

Recommended publications and insertion dates to reach maximum penetration of clients’ target audience within a given budget.Negotiated the purchase of print space within publications. Acted as a Print Unit liaison with Account Executive to ensure that clients’ media budgets are appropriated.

Education record

Education record