Laura Wassom Email & Phone Number

Folsom, California, United States

As the Marketing Manager for the Americas, I am responsible for developing and implementing our comprehensive marketing strategy across the region. In my role, I manage and coordinate over 30 high-impact events annually, ensuring seamless execution and maximizing engagement. Additionally, I oversee the creation and dissemination of our publications, ensuring they align with our strategic objectives and resonate with our target audience. Through strategic planning, meticulous execution, and innovative thinking, I aim to drive significant growth and enhance brand awareness for our organization in the Americas.

As an Inside Sales Specialist and Product Marketing Manager for the Cisco Refresh North America Sales Team, I have honed my skills in driving revenue growth and enhancing customer satisfaction through strategic sales initiatives and innovative marketing strategies. In my role, I have been instrumental in coordinating sales efforts, managing customer relationships, and developing compelling marketing campaigns that highlight the value of Cisco’s refurbished products. My ability to analyze market trends, collaborate with cross-functional teams, and implement data-driven strategies has significantly contributed to the success of our sales operations and the overall growth of the Cisco Refresh organization.

As a Project Coordinator, contracted to work on the Community Pipeline Safety Initiative, I played a pivotal role supporting the Land Surveying Department. I coordinated project activities, ensuring timely completion of tasks while maintaining clear communication with stakeholders.

As a Client Services Account Manager, I focused on student loan consolidation. I built strong client relationships, provided financial advice, and resolved issues efficiently. I collaborated with cross functional teams to streamline processes and enhance client satisfaction.

Bachelor Of Arts (B.A.), Industrial And Organizational Psychology

Associate Of Arts - Aa, Psychology