Contract position with Scotts Miracle-Gro.

Managed brand implementation, product positioning and communications strategies for a medical device company.  Worked directly with the global sales team, product managers, and other departments to develop and implement target marketing programs and product launches.  Managed brand, design, graphics, illustrations and structure, ensuring consistent brand standards across advertising, social media, websites and promotional materials.  Developed and implemented marketing communications plans, including advertising, case studies, collateral, direct marketing, electronic media, trade shows and white papers.  Owned the traffic management process for all projects, including print, web, advertising and press releases. Developed and managed metric-based components for projects and programs.  Managed relationships with freelance designers, copywriters, marketing agencies, media and print vendors.  Conducted research to analyze industry trends and support new product launches.  Managed and supported global trade shows and events.

Created and managed company and product branding and marketing strategies for a global scientific organization. Spearheaded corporate branding initiative to align products and solutions with new corporate vision and goals. Promoted brands and increase sales through various forms of digital media. Developed new marketing collateral for all products for print and online applications. Developed and create ad campaigns, automated marketing programs, and internal and external communications.  Created and managed a $1 million advertising and media budget. Developed, planned and executed public relations tactics, including press releases, story pitches and byline articles. Managed the Marketing Cloud functionalities of Salesforce.com, including campaigns, direct mail efforts and ROI measurements.  Planned and managed domestic and international trade shows, including a $1.5 million trade show budget.

Developed, executed and managed marketing and public relations programs and strategies for a software development company. Created annual marketing plan to achieve organizational goals and managed the implementation of marketing strategies. Implemented consistent brand management on marketing campaigns, Web pages, collateral and event materials. Managed complete redesign and launch of company website while meeting deadlines and budget. Identified, developed and evaluated marketing strategies based on company objectives and market trends. Promoted brand awareness through SEO optimization and social media outlets. Increased booth traffic by 80% at annual software trade show through targeted campaigns and media relations.

Provided writing, editing, branding strategy, public relations, marketing consulting and event planning services to freelance clients. Managed in-store merchandising, community outreach programs and public relations for a restaurant cooperative. Created media kits and organized press events for a restaurant cooperative.  Managed all social media programs, including forums, blogs and message boards for a non-profit organization. Developed and created new branding strategy for a medical device company. Wrote crisis communications plan for a manufacturing company.

Developed and executed strategic marketing communications, advertising and public relations plans for clients of a marketing communications firm. Developed annual strategic marketing communications plans for key clients. Researched, implemented and tracked advertising and public relations activities for an agricultural cooperative. Planned and executed special events and trade shows that assisted a restaurant cooperative in raising over $80,000 and establishing community recognition. Planned and negotiated media buys and public relations activities for a manufacturing company.

- Generated over $2 million per year in revenue resulting from large-scale direct marketing campaigns- Managed all aspects of the annual international trade show that was attended by over 110,000 industry professionals - Designed and created marketing collateral for sales team, educational meetings and trade shows- Established new window product line as a leader in the industry through direct marketing campaigns, sales contests, promotions and advertising

Delivered strategic plans and executive recruitment services for clients of a financial services firm. Managed all phases of recruitment for clients, including defining hiring needs and posting available positions.  Developed and maintained an accurate candidate system. Conducted reference and background checks on all job applicants. Developed creative recruiting strategies that met anticipated staffing needs.