Laura Mccabe

Laura Mccabe Email and Phone Number

Brand Champion. Data Devotee. Process Enthusiast. @ Sowell Management
north little rock, arkansas, united states
Laura Mccabe's Location
Little Rock, Arkansas, United States, United States
Laura Mccabe's Contact Details

Laura Mccabe personal email

n/a
About Laura Mccabe

I am an award-winning, results-oriented marketing leader. I pursue and nurture big ideas, timeless design and authentic messaging. I believe in servant leadership and the power of data to inform decisions. I am passionate about people and processes.

Laura Mccabe's Current Company Details
Sowell Management

Sowell Management

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Brand Champion. Data Devotee. Process Enthusiast.
north little rock, arkansas, united states
Employees:
36
Laura Mccabe Work Experience Details
  • Sowell Management
    Marketing Director
    Sowell Management Jul 2024 - Present
    North Little Rock, Arkansas, United States
  • Sowell Management
    Brand Manager
    Sowell Management Jun 2022 - Jul 2024
    North Little Rock, Arkansas, United States
  • Sowell Management
    Marketing And Engagement Specialist
    Sowell Management Oct 2020 - Jun 2022
    Little Rock Metropolitan Area
  • Triangle Engineering, Inc.
    Director Of Sales And Marketing
    Triangle Engineering, Inc. Jan 2019 - Mar 2020
    Jacksonville, Arkansas
    Managed the full implementation of Salesforce including CRM-ERP data sync integration and configuration of forms and reports. Responsible for managing and/or producing all digital content and traditional advertising. Re-established relationships with dormant accounts with 100+ in-person visits across seven states— 80% became active accounts.Led a complete re-brand from discovery to delivery. Discovery included one-on-one interviews and blind surveys with leadership, staff from all departments at all levels, plus key customers before creative development. Deliverables: new website with ecommerce, brand strategy, logo, tagline, ID system, updates to products and labels, and a full library of industry-specific verticals and sales sheets.
  • Matmon Internet, Inc.
    Director Of Brand Engagement | Creative Director | Client Service Lead
    Matmon Internet, Inc. Aug 2017 - Oct 2018
    Little Rock, Arkansas Area
    Partnered with executive leadership on all new business and up-sell efforts. Served as lead account service contact for all new and expanded scope accounts. Set and exceeded revenue and new business acquisition goals. Designed and produced 360 marketing campaigns from concept development to delivery for top-tier clients. Online brand engagement growth as much as 1200%. Managed team of programmers, project managers, digital content writers, and art directors. Recruited new talent to double agency’s size.
  • Baldwin & Shell Construction Company
    Marketing Director | Creative Director
    Baldwin & Shell Construction Company 2016 - 2017
    Little Rock, Arkansas Area
    Worked with CEO on strategic growth and marketing plans. Served on the firm’s Senior Management Team. Planned and executed all marketing and communications efforts including social media, marketing, advertising, media relations and new business proposals for five separate divisions. Created cross-department social media task force to pipeline the flow of fresh digital content.
  • Little Rock School District
    Writer | Video Producer | Senior-Level Communications Specialist
    Little Rock School District 2012 - 2016
    Increased social media fan base by 200%. Developed a line-up of social media opportunities designed to encourage, celebrate and reward parental and community involvement.Designed, wrote/edited and produced all internal/external communications, marketing, and advertising content with a consistent brand look and voice. Planned, solicited donors, designed and managed all district-wide special events. Wrote and distributed media releases, pitched TV appearances, and coordinated all media events. Wrote scripts for broadcast appearances, awards ceremonies, and radio/digital/TV broadcasts.
  • The Sells Agency
    Senior Art Director
    The Sells Agency 2006 - 2011
    Accounts: Acxiom, Fayetteville Advertising & Promotion Commission, Sheltair, First State Bank/Centennial Bank, HealthSouth/Ft. Smith, Mercy Health System of Northwest Arkansas, Arkansas Tech University, RX Solutions Skin Therapy
  • Union Rescue Mission
    Director Of Development
    Union Rescue Mission 2005 - 2006
    Launched organization's first fully intergrated, donor-focused, multi-media marketing/public relations campaign. Directed all annual fund activities. Managed conversion to web-based donor management system for improved ROI analysis. Senior staff liaison to board of directors— managed the recruitment and selection of 12 new board members. Worked directly with board members to build consensus on development, fiduciary and capital campaign issues. Campaign director for $10 million capital campaign. Supervised administrative assistant. Managed vendor relationships.
  • Stone Ward
    Senior Art Director
    Stone Ward 2000 - 2004
    Accounts: Terminix (published in Creativity, Best of Print – Regional ADDY), Baptist Health, TCBY/Mrs. Fields Arkansas Symphony Orchestra (Gold National ADDY), American Heart Association, Leave A Legacy Arkansas
  • Cranford|Douglass
    Art Director
    Cranford|Douglass 1997 - 2000
    Accounts: Brandon House Furniture, Central Arkansas Library System, Crow-Burlingame, Clear Mountain Water (One Show Merit Award), Northpoint Auto Group, Alulite
  • Cjrw
    Art Director
    Cjrw 1995 - 1997
    Accounts: Alltel, Carolina Power & Light, Yarnell's, CALS Library Store (National Gold ADDY), Cat's Meow Clothing Store
  • Leisure Arts
    Photo Stylist
    Leisure Arts 1994 - 1995
    Little Rock, Arkansas
  • Bill Parsons Photography
    Photographer'S Assistant & Darkroom Technician
    Bill Parsons Photography 1992 - 1994

Laura Mccabe Skills

Creative Direction Advertising Public Relations Fundraising Graphic Design Social Media Marketing Copywriting Art Direction Marketing Marketing Communications Social Media Direct Mail Photoshop Marketing Strategy Indesign Editing Integrated Marketing Email Marketing Event Planning Newsletters Creative Strategy Web Design Press Releases Publishing Blogging Photography Nonprofits Concept Development Social Networking Non Profits Adobe Creative Suite Media Relations Social Media Consulting Content Development Strategic Planning Brand Development Digital Marketing Online Advertising Leadership Writing Event Management Public Speaking Direct Marketing Management

Laura Mccabe Education Details

Frequently Asked Questions about Laura Mccabe

What company does Laura Mccabe work for?

Laura Mccabe works for Sowell Management

What is Laura Mccabe's role at the current company?

Laura Mccabe's current role is Brand Champion. Data Devotee. Process Enthusiast..

What is Laura Mccabe's email address?

Laura Mccabe's email address is la****@****rsd.org

What schools did Laura Mccabe attend?

Laura Mccabe attended Wellesley College, University Of Arkansas At Little Rock, Digital Marketing Institute.

What skills is Laura Mccabe known for?

Laura Mccabe has skills like Creative Direction, Advertising, Public Relations, Fundraising, Graphic Design, Social Media Marketing, Copywriting, Art Direction, Marketing, Marketing Communications, Social Media, Direct Mail.

Who are Laura Mccabe's colleagues?

Laura Mccabe's colleagues are Rod Kresge, Nhlanhla Scrubby, Jason Inglis, Evan Sowell, Connie Barron, Chit Nge, Richard H Wyatt.

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