Laura Mccabe Email & Phone Number

North Little Rock, Arkansas, United States

North Little Rock, Arkansas, United States

Little Rock Metropolitan Area

Jacksonville, Arkansas

Managed the full implementation of Salesforce including CRM-ERP data sync integration and configuration of forms and reports. Responsible for managing and/or producing all digital content and traditional advertising. Re-established relationships with dormant accounts with 100+ in-person visits across seven states— 80% became active accounts.Led a complete.

Little Rock, Arkansas Area

Partnered with executive leadership on all new business and up-sell efforts. Served as lead account service contact for all new and expanded scope accounts. Set and exceeded revenue and new business acquisition goals. Designed and produced 360 marketing campaigns from concept development to delivery for top-tier clients. Online brand engagement growth as.

Little Rock, Arkansas Area

Worked with CEO on strategic growth and marketing plans. Served on the firm’s Senior Management Team. Planned and executed all marketing and communications efforts including social media, marketing, advertising, media relations and new business proposals for five separate divisions. Created cross-department social media task force to pipeline the flow of.

Increased social media fan base by 200%. Developed a line-up of social media opportunities designed to encourage, celebrate and reward parental and community involvement.Designed, wrote/edited and produced all internal/external communications, marketing, and advertising content with a consistent brand look and voice. Planned, solicited donors, designed and.

Accounts: Acxiom, Fayetteville Advertising & Promotion Commission, Sheltair, First State Bank/Centennial Bank, HealthSouth/Ft. Smith, Mercy Health System of Northwest Arkansas, Arkansas Tech University, RX Solutions Skin Therapy

Launched organization's first fully intergrated, donor-focused, multi-media marketing/public relations campaign. Directed all annual fund activities. Managed conversion to web-based donor management system for improved ROI analysis. Senior staff liaison to board of directors— managed the recruitment and selection of 12 new board members. Worked directly.

Accounts: Terminix (published in Creativity, Best of Print – Regional ADDY), Baptist Health, TCBY/Mrs. Fields Arkansas Symphony Orchestra (Gold National ADDY), American Heart Association, Leave A Legacy Arkansas

Accounts: Brandon House Furniture, Central Arkansas Library System, Crow-Burlingame, Clear Mountain Water (One Show Merit Award), Northpoint Auto Group, Alulite

Accounts: Alltel, Carolina Power & Light, Yarnell's, CALS Library Store (National Gold ADDY), Cat's Meow Clothing Store

Little Rock, Arkansas

B.A., English/Art History, 3.67 Gpa

Activities and Societies: Chosen by peers to serve on Wellesley College Board of Trustees— Social Responsibility, elected by peers to.

Graduate Certificate, Non-Profit Management, 4.0 Gpa

Certified Digital Marketing Professional, Digital Communication And Media/Multimedia, Post Graduate

Content Marketing, Social Media Marketing, SEO, PPC, Display & Video Advertising, Email, Website Optimization, Analytics, and Digital.