Laura Mann Email & Phone Number

Portland, Oregon Metropolitan Area

Achieved 113% of anticipated revenue for annual fundraising event. Sold twice as many tickets to annual fundraising event vs prior years despite increasing prices 40%, resulting in 68% ticket revenue increase.Designed a multi-year fundraising strategy to transform portfolio reliance from government funding to include individual donorsUpdated and enhanced organizational messaging to highlight impact and needRebuilt a Development Committee with board members and local professionals to leverage their networks and expertise.Hired and supervised a Development Associate, Grants Associate, and Volunteer Coordinator.Produced best-in-class marketing materials like the 2022 Annual Report.

Generated more than $2.5M in proposals via lead generation campaigns in target markets selected to maximize profits, including from highly qualified leads at some of the nation's largest school districts.Delivered 231% increase YOY in average daily web traffic and 80% increase in social media engagement during company’s largest annual event.Won approved vendor status with one of 10 largest school districts in U.S. by authoring competitive proposal. Refreshed stale corporate collateral, sales tools, and case studies with data visualization, impact graphics, and updated messaging to feature the company’s bold anti-racist stance.Created email templates, recommended cadences, researched prospective markers, and generated targeted lists for sales team to maximize prospecting efforts.

Supported efforts to obtain over 1000 earned media hits in less than one year.Prepared executive director and researchers for high-profile interviews with CNN, NPR, WSJ, etc. as well as national industry publications.Tracked education and political news across the country and in key states to share real-time updates with researchers.Assisted reporters and fact-checkers at national newspapers, magazines, and podcasts for their coverage on schools and Covid.Managed high-performing remote team of two FTE to publish and promote, on average, one peer-reviewed report, two editorial blogs, and two newsletters each week.Created promotional plans that increased experts’ engagement with reports 400% over previous efforts.

Maintained active social media presence and campaigns, amplifying the work of member and partner organizations.Developed promotional toolkit and full-scale, multi-channel promotional plan for new case study.

Led project management for the organization's largest signature Annual Summit.Developed content and programming in various policy areas to engage over 300 participants across 3 days.Developed milestones, provided regular weekly check-ins and updates, and managed speaker invitations for Executive Director.

Start-up education non-profit working with small school systems to support great teaching and accelerate student learning.Established national brand for rapidly-growing start-up, grounded in thought leadership.Launched a new product website that exceeded organization’s previous day-of-launch web metrics by 60% on pageviews at 72% on unique visitors.Obtained the organization’s first earned media in multiple relevant national publications.Delivered research-based messaging and strategies to support acquisition team in recruitment and engagement goals.Published organization’s first blogs to establish thought leadership.

Portland, Oregon Area

• Developed and sustained relationships with communications leads within member and partner organizations to understand their annual campaign goals and identify and/or develop resources, data, and tools to support those efforts. • Devised an efficient strategy for promoting the work of network members to highlight success and elevate best communications practices throughout the network to build and reinforce momentum across the country• Managed the execution of that promotion strategy using a full range of communications vehicles including social media, websites, newsletters, case studies and other channels• Organized regular working meetings among members to echo campaigns, spread resources, build know-how, and share lessons learned• Worked with program team to plan effective member meetings related to communications and campaign support• Oversaw website brand and content to promote member efforts and demonstrate the network’s unique value• Set the tone and strategy for organizational communications• Monitored the effectiveness of communications efforts by tracking network and member metrics as needed to improve impact and support fundraising efforts• Managed contractors and consultants to support large projects• Supported strategic planning, proposal writing, and efforts to secure resources

Portland, Oregon Area

Promoted from Director of Marketing in 2013Led crisis communications, branding, public relations, digital communications, and integrated marketing campaigns for national organization while overseeing 11-person cohort of state-based Marketing and Communications Directors• Launched our first national online campaigns, reinvigorating a neglected contact list and garnering 20% open rates (double the previous year’s average) within 6 months• Achieved 120% YOY growth in Facebook audience and grew supporter list 45% despite instituting stricter lead quality guidelines; attained tripled the established activation goal with supporter list• Repaired damaged national brand through coordinated PR and media relations, strategic partnerships, and SEO• Led effort to engage Spanish-speaking audience through online messaging as well as transition to infographics and videos

Greater Salt Lake City Area

Managed 15 direct reports across three divisions; trained new sales reps across all three divisions; member of 6-person senior leadership team• Exceeded quota ($20M+) in 2009-2010 and 2010-2011 • Delivered 385% increase in sales while keeping budget expenditures flat for dance division• Recognized as corporate-wide training leader; developed and executed training across three divisions and 50 sales professionals, supporting 50% organization growth

Charlottesville, Virginia Area

Delivered all lead generation efforts for all product divisions including advertising, direct mail, web, telemarketing, referrals; managed team comprised of 20 staff members in 5 different lead-generating job roles; ensured brand consistency across 4 different divisions of companyPromoted from Creative Manager in 2005• Increased leads distributed to sales team 80% YOY while simultaneously implementing strict lead quality guidelines• Revolutionized and directed rollout of professional development program for clients; achieved 200% of projected enrollment• Generated $100K in new revenue through creation of new sales event for performing division

Greater Salt Lake City Area

Hired as Director of Acquisition Marketing, then promoted to supervise all branding, media planning, interactive marketing, product launches, and product & acquisition marketing tactics. • Increased reach 300% while reducing cost by $400K.• Led strategic pricing strategy and execution that delivered $200K incremental revenue • Marketed 75 new category launches; delivered 120% of revenue goal on key new product category In October, asked to step in as Director of Sales (for 70-person team) to rapidly correct declining customer counts, cost overruns, and spiraling sales rep turnover.• Reduced cost per start overrun by 50% in first month while still achieving highest close rate of the year• Instituted new accountability procedures that grew sales rep productivity 16% in first month

Tempe, Arizona Area

Designed curriculum, instruction and assessment activities to reinforce course concepts, promote interactive learning, and provide practical applications for adult learners• Consistently received superior student evaluations of my performance (4.7/5.0 or higher)

Master Of Arts, Communication

Activities and Societies: Performed in "An Autoethnographic Exploration of Graduate Assistant Experiences" National Communication.

Bachelor Of Science, Communication

Activities and Societies: Sun Devil Marching Band, Yearbook Reporter and Residence Life Section Editor, Concert Band, Gamma Phi Beta.