Laura Zubick Email & Phone Number

Canada

Vancouver, British Columbia, Canada

Our D&I C-Council is a peer forum for diversity and inclusion leads in tech. The purpose of this council is to facilitate a content-rich dialogue among members to share insights, best practices, challenges, and experience. Our goal is to create and share practical, meaningful solutions to foster diversity, inclusion, and build a more equitable technology sector in BC.

Vancouver, British Columbia, Canada

At Unbounce, we believe that when employees are able to bring their full selves to work and embrace the same from others that we learn from each other, we innovate, and we co-create an environment where we can do the best work of our careers. Unbounce has always championed diversity, equity and inclusion (DEI) within its own walls and out in the community. In 2020, a need and opportunity was identified to formalize and improve these efforts, and I have since led the co-creation of strategy- and values-aligned DEI function at Unbounce.What does working on this include? The approach considers the following:1. Representation – collecting data to understand current representation, identify gaps, inform goals, and track progress in building a more diverse and representative workforce2. Policy & Procedure – ensuring accountability for equitable and inclusive behaviour through the creation of things like a formal DEI Policy, identifying unconscious bias and other barriers to access in all company processes, feedback and reporting systems, etc. 3. Tracking, Measurement, and Accountability – establishing DEI KPIs, collecting and analyzing data to be able to measure things like pay parity, representation, and feelings of inclusion and belonging in the employee experience, as well as creating transparent reporting structures to ensure access to this information and progress. 4. Internal Culture – evaluating how to be more inclusive in what we celebrate as a company, equipping Unbouncers with the practice and knowledge to have uncomfortable and courageous conversations, and holding each other accountable to equitable and inclusive behaviours and actions every day.5. Learning & Development – providing ongoing DEI training for Unbouncers and especially people leaders to support their ability to live up to these values.6. External Capacity Building - supporting the work of community partners and finding ways to engage in creating systemic change in the tech sector

Vancouver, Canada Area

Fostered Unbounce's position as a thought leader in social impact and diversity, equity and inclusion work by leading initiatives such as The Pay Up for Progress equal pay campaign, securing speaking positions for our VP of P&C, and earning recognition in 5 culture-related awards programs Led the successful execution of an award-winning campaign focused on prioritizing equal pay, Pay Up for Progress (https://unbounce.com/pay-up-for-progress/) - Impacting over 8,000 employees across 6 regions in Canada and the US - Secured partnerships with credible experts and industry leaders - Led strategy, impact plan, messaging, partnerships, outreach to potential pledge companies, and content of campaign - Recognized by BC Business of Good Awards as the winner in the Thought Leadership category (2021) for this campaign - Recognized by Marketing News Canada’s Hashtag Awards as the winner in the Diversity & Inclusion category for this campaign due to its focus on DEI and significant social impact achieved Defined KPIs, documentation/reporting, and communicated return of social impact work on strategic business priorities to senior leadership team, new investors, and entire organizationEstablished internal communications plan and led its execution, ensuring alignment and awareness, resulting in employee engagement survey results of 95% of Unbouncers believing ‘Unbounce is committed to social responsibility’ Collaborated with marketing team to bring customers and external stakeholders into the Unbounce social impact narrative as part of our overall brand experience, including leading company statements and action plans relevant to high-profile social justice issuesCollaborated with marketing and customer success teams to lead COVID-19 community support response, as well as action plan and communication to stand in solidarity with the #BlackLivesMatter movementSupported employee volunteer and community give-back opportunities

-Act as a trusted advisor to clients, enabling them to navigate changing business environments and realize positive growth -Guide clients through the strategic planning process, executing market research, strategic planning and implementation in order to strongly position them to communicate their unique value to a defined target market -Project manage an extensive roster of clients-Foster new and existing client relationships -Conduct primary stakeholder research including focus groups, one-on-one stakeholder interviews, and surveys, both quantitative and qualitative in nature -Analyze research data to turn valuable insights into a functional strategic plan, including long and short-range key strategic initiatives-Develop an implementable plan and facilitate the execution of recommended strategic initiatives -Work with the creative team to ensure creative execution is aligned with strategic objectives

Edmonton, Canada Area

-Provided project management and client service support to ensure effective execution of clients’ marketing objectives-Managed internal resources to keep projects on track and on budget -Facilitated day-to-day communication with client lead, building strong and trusting relationships -Wrote creative briefs and worked with the creative team to provide direction and constructive feedback, ensuring strategic objectives were met

308, 10310 Jasper Avenue (Melton Building) Edmonton, Ab

My responsibilities include creating content for and monitoring the social media strategy (writing and scheduling posts, writing blog updates, tracking analytics, etc.). I am also responsible for writing content for the Annual Report, website content in the re-design process, and assisting in developing the annual marketing strategy for the organization.

Activation and project management on events including the Teddy for a Toonie fundraising campaign, Lethbridge Rotary Dragon Boat Festival, Grande Prairie Street Performers Festival, and the Tour of Alberta.

As a Field Sales Manager I have built my CUTCO clientele base to over 150 satisfied customers, entirely through referrals. I am personally responsible for over 94K in direct sales, finishing as the #1 new sales representative of 2013 across Canada. As an Assistant Manager I assisted in the recruiting and training of new representatives in the Edmonton area. I have been through management training, then went on to run interviews and train new reps, as well as assist in coaching these new reps in a team-oriented environment.I have attended multiple conferences focused on leadership and sales development.

Bachelor Of Commerce (Bcom), Marketing

Activities and Societies: University of Alberta Marketing Association, JDC West Case Competition

Indigenous Canada Course